Area Sales Manager
| Posting date: | 02 April 2026 |
|---|---|
| Salary: | £45,000.00 to £50,000.00 per year |
| Additional salary information: | + Company Car, Bonus Scheme etc., |
| Hours: | Full time |
| Closing date: | 02 May 2026 |
| Location: | GU1 4UT |
| Remote working: | On-site only |
| Company: | Cole & Yates Recruitment |
| Job type: | Permanent |
| Job reference: | 2601030 |
Summary
We are recruiting for an Area Sales Manager on behalf of a specialist sports surfacing company who will be responsible for sales growth within the South of England (area includes South, South East and London). On offer is a salary of up to £50,000 per year which is negotiable based on experience plus generous bonus scheme, a company car, laptop, mobile and the opportunity to join a market leader in what is a very diverse and interesting market sector.
The company offers a wide range of surfacing options for sports, playground, landscape and multi-use sports areas including tennis, football, netball, rugby, MUGA, padel tennis, cricket, bowls, hockey and pickleball to a wide range of clients including consultants, architects, specialist sports surface contractors, sports clubs and communities and play companies.
As the Area Sales Manager you will be:
• Taking on responsibility for sales within the south (including the South, South East and London).
• Proactively supporting their appointed Surface Contractors with the development of their own business.
• Actively looking to expand the number of Surface Contractors in your designated area.
• Proactively promoting the company, its product range and solutions to Consultants, Architects, Sports Clubs and Communities to drive sales growth.
• Accessing current projects through Consultants, Architects and End-User Clients etc.,
• Supporting and being the subject matter expert advising on surface solutions for Architects, Sports Contractors, Sports Clubs and Communities and Play Companies.
• Working closely with the senior management team and colleagues to develop new sales strategies.
To be considered as the Area Sales Manager you will need:
• Proven solution-based sales experience including identifying, targeting and winning new business and of consistently exceeding set sales targets.
• Ideally experience of working for a play, sports area or landscape surfacing company or play equipment company and if not, then key is a solution-based sales approach, the willingness to learn their sector and clients, and a genuine interest in who they are and what they do.
• Excellent communication, presentation and negotiation skills.
• To be enthusiastic, dynamic, driven and motivated for what is a very varied and sometimes challenging role.
• Proficient in the use of CRM systems to record and report on sales, key pending orders, orders won and lost, competitor activity etc.,
• To be living in London, the South East or South to be able to cover all areas including in this territory.
On offer
• A salary of up to £50,000 per year (Negotiable based on experience).
• Bonus Scheme
• Company Car.
• Full training on their product offering, market sectors and sales / business development approach.
The company offers a wide range of surfacing options for sports, playground, landscape and multi-use sports areas including tennis, football, netball, rugby, MUGA, padel tennis, cricket, bowls, hockey and pickleball to a wide range of clients including consultants, architects, specialist sports surface contractors, sports clubs and communities and play companies.
As the Area Sales Manager you will be:
• Taking on responsibility for sales within the south (including the South, South East and London).
• Proactively supporting their appointed Surface Contractors with the development of their own business.
• Actively looking to expand the number of Surface Contractors in your designated area.
• Proactively promoting the company, its product range and solutions to Consultants, Architects, Sports Clubs and Communities to drive sales growth.
• Accessing current projects through Consultants, Architects and End-User Clients etc.,
• Supporting and being the subject matter expert advising on surface solutions for Architects, Sports Contractors, Sports Clubs and Communities and Play Companies.
• Working closely with the senior management team and colleagues to develop new sales strategies.
To be considered as the Area Sales Manager you will need:
• Proven solution-based sales experience including identifying, targeting and winning new business and of consistently exceeding set sales targets.
• Ideally experience of working for a play, sports area or landscape surfacing company or play equipment company and if not, then key is a solution-based sales approach, the willingness to learn their sector and clients, and a genuine interest in who they are and what they do.
• Excellent communication, presentation and negotiation skills.
• To be enthusiastic, dynamic, driven and motivated for what is a very varied and sometimes challenging role.
• Proficient in the use of CRM systems to record and report on sales, key pending orders, orders won and lost, competitor activity etc.,
• To be living in London, the South East or South to be able to cover all areas including in this territory.
On offer
• A salary of up to £50,000 per year (Negotiable based on experience).
• Bonus Scheme
• Company Car.
• Full training on their product offering, market sectors and sales / business development approach.