Brand Manager
| Posting date: | 13 February 2026 |
|---|---|
| Salary: | £45,000 to £55,000 per year |
| Hours: | Full time |
| Closing date: | 15 March 2026 |
| Location: | WA13 0RN |
| Remote working: | On-site only |
| Company: | Kids Planet Day Nurseries |
| Job type: | Permanent |
| Job reference: | Marketing - Brand Manager |
Summary
Kids Planet Day Nurseries are thrilled to offer an exciting opportunity for an enthusiastic Brand Manager to join our growing Marketing Team at our Central Support office in Lymm.
The Role
Creative Guardianship: Define and protect the Kids Planet visual identity and tone of voice across all touchpoints, ensuring we remain the most trusted name in childcare.
Content & Asset Creation: Develop the "Creative Toolkit" (videos, photography, copy) that the Performance Team uses to drive leads.
Local Brand Personality: Support Nursery Managers in bringing the brand to life locally.
Strategic Narrative: Collaborate with the Head of Strategic Optimisation to ensure that as we optimize the parent journey, the brand story remains consistent and emotive at every digital touchpoint.
Campaign Concepting: Develop the "big ideas" for seasonal campaigns (e.g., "Back to School" or "Outdoor Learning") which the Performance team then executes across paid channels.
Stakeholder Liaison: Act as the brand's primary contact for the Operations team, ensuring that "life in the nursery" is accurately and beautifully reflected in our marketing.
What’s in it for you?
Free breakfast, lunches and healthy snacks including fresh fruit.
Accredited training with the KP Academy.
Enhanced Maternity, Paternity Fertility and Adoption leave.
Regular staff rewards.
Team appreciation events.
Long service awards.
Dedicated wellbeing package.
80% childcare discount.
A day off for your birthday.
Life Insurance cover and access to a health plan.
What We’re Looking For
Brand Specialists: You don't need to be a Google Ads expert (we have a Performance lead for that), but you must have an incredible eye for design and a gift for storytelling.
Creative Project Management: Experience managing creative agencies, photographers, and copywriters to deliver high-quality assets on time.
Relational Intelligence: You will be the bridge between the high-level strategy of the Senior Marketing Team and the boots-on-the-ground reality of our Nursery Managers.
Service-Sector Experience: Ideally from a background where "Trust" is the primary product (Childcare, Education, Premium Hospitality).
ESG Passion: A genuine interest in how a brand can be a force for good.
Apply today to be a Brand Manager with Kids Planet Day Nurseries!
We embrace everyone. Our goal is to create a truly inclusive culture and diverse workforce. We break down barriers so you can be your authentic self—and flourish!
Kids Planet is dedicated to safeguarding and promoting the well-being of children and young people. An enhanced DBS check will be required for this role. We expect all staff and volunteers to uphold this commitment, and safeguarding training is a fundamental part of every role. All colleagues are required to complete regular training to ensure they understand and fulfil their responsibilities. A Disclosure and Barring Service Certificate is mandatory for all positions, and this role will be subject to enhanced checks as part of our safeguarding duties.
The Role
Creative Guardianship: Define and protect the Kids Planet visual identity and tone of voice across all touchpoints, ensuring we remain the most trusted name in childcare.
Content & Asset Creation: Develop the "Creative Toolkit" (videos, photography, copy) that the Performance Team uses to drive leads.
Local Brand Personality: Support Nursery Managers in bringing the brand to life locally.
Strategic Narrative: Collaborate with the Head of Strategic Optimisation to ensure that as we optimize the parent journey, the brand story remains consistent and emotive at every digital touchpoint.
Campaign Concepting: Develop the "big ideas" for seasonal campaigns (e.g., "Back to School" or "Outdoor Learning") which the Performance team then executes across paid channels.
Stakeholder Liaison: Act as the brand's primary contact for the Operations team, ensuring that "life in the nursery" is accurately and beautifully reflected in our marketing.
What’s in it for you?
Free breakfast, lunches and healthy snacks including fresh fruit.
Accredited training with the KP Academy.
Enhanced Maternity, Paternity Fertility and Adoption leave.
Regular staff rewards.
Team appreciation events.
Long service awards.
Dedicated wellbeing package.
80% childcare discount.
A day off for your birthday.
Life Insurance cover and access to a health plan.
What We’re Looking For
Brand Specialists: You don't need to be a Google Ads expert (we have a Performance lead for that), but you must have an incredible eye for design and a gift for storytelling.
Creative Project Management: Experience managing creative agencies, photographers, and copywriters to deliver high-quality assets on time.
Relational Intelligence: You will be the bridge between the high-level strategy of the Senior Marketing Team and the boots-on-the-ground reality of our Nursery Managers.
Service-Sector Experience: Ideally from a background where "Trust" is the primary product (Childcare, Education, Premium Hospitality).
ESG Passion: A genuine interest in how a brand can be a force for good.
Apply today to be a Brand Manager with Kids Planet Day Nurseries!
We embrace everyone. Our goal is to create a truly inclusive culture and diverse workforce. We break down barriers so you can be your authentic self—and flourish!
Kids Planet is dedicated to safeguarding and promoting the well-being of children and young people. An enhanced DBS check will be required for this role. We expect all staff and volunteers to uphold this commitment, and safeguarding training is a fundamental part of every role. All colleagues are required to complete regular training to ensure they understand and fulfil their responsibilities. A Disclosure and Barring Service Certificate is mandatory for all positions, and this role will be subject to enhanced checks as part of our safeguarding duties.