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Senior Marketing Executive

Job details
Posting date: 10 February 2026
Salary: £35,000 to £40,000 per year
Additional salary information: plus attractive benefits package
Hours: Full time
Closing date: 17 February 2026
Location: Preston, Lancashire, pr2 9zh
Remote working: Hybrid - work remotely up to 2 days per week
Company: Key Group
Job type: Permanent
Job reference: R2416_1770730979

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Summary

Key Group is a forward-thinking brand in financial services, focused on helping people unlock a better retirement since 1998. We're proud to support customers and advisers across the later life lending market through our range of specialist brands.

We're looking for a Senior Marketing Executive to join our B2B Learning & Content team, with a strong focus on planning, marketing and delivering events.

Events are central to how we engage advisers. You'll own delivery of a programme of digital and in-person events across Air and m2l, including three flagship Air events each year, taking them from brief through to post-event follow-up. Alongside events, you'll support wider B2B marketing delivery, ensuring campaigns, materials and paid activity are executed to a high standard and on time.

This is a hands-on role for someone who is organised, detail-focused and confident managing multiple stakeholders.

What you'll be responsible for

  • End-to-end planning and delivery of digital and in-person events across Air and m2l.

  • Owning event timelines, logistics, suppliers, speakers and run-of-show planning.

  • Creating and coordinating all delegate marketing materials, both digital and physical.

  • Managing registrations, attendee communications and post-event follow-up.

  • Organising and delivering paid advertising on the Air portal.

  • Coordinating delivery of B2B marketing campaigns within an account-based marketing (ABM) approach.

  • Working closely with Brand, Acquisition and Nurture teams to ensure joined-up delivery.

  • Tracking delivery, reporting on performance and identifying opportunities to improve.

What we're looking for

  • Proven experience delivering B2B marketing campaigns.

  • Strong experience planning and delivering events (virtual and/or in-person).

  • Excellent project management and organisational skills.

  • Confidence working with stakeholders, suppliers and cross-functional teams.

  • High attention to detail with a proactive, delivery-focused mindset.

  • Experience using CRM systems such as Microsoft Dynamics 365 (or similar).

We look for people who live our values:

Ambitious. Supportive. Personal. Integrity-led. Responsive. Expert.

If you enjoy delivering standout events, owning projects end-to-end and working in a purpose-led B2B marketing team, we'd love to hear from you.

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