Senior Digital Manager
| Posting date: | 14 January 2026 |
|---|---|
| Salary: | £56,276.00 to £63,176.00 per year |
| Additional salary information: | £56276.00 - £63176.00 a year |
| Hours: | Full time |
| Closing date: | 28 January 2026 |
| Location: | Chelsea, SW3 6JJ |
| Company: | NHS Jobs |
| Job type: | Permanent |
| Job reference: | C9282-26-0024 |
Summary
For further information on this role, please see the attached detailed Job Description and Person Specification Digital strategy and leadership Develop and deliver a clear digital roadmap aligned to Private Cares strategic, commercial and patientexperience priorities. Provide expert leadership on UX, content quality, accessibility and digital performance. Shape digital policies, advise senior stakeholders and influence decisionmaking at a senior level. UX, content and website management Lead a full UX review of the Private Care website, identifying opportunities to improve navigation, accessibility, conversion and user satisfaction. Oversee website structure, content, security, functionality and ongoing development. Guide content creation in partnership with communications teams, ensuring consistency, quality and alignment with the Private Care brand. Ensure digital content meets the needs of key audiences including selfpay patients, GPs, consultants, Embassy referrers, corporates and insurers. Commercial growth and digital performance Optimise user journeys to increase enquiries and reduce dropoff. Tailor digital experiences for international audiences, with particular emphasis on the Middle East. Monitor competitor activity and market trends to maintain a bestinclass digital experience. Lead analytics and reporting, tracking KPIs such as traffic, conversion, engagement and enquiry volumes. Project and stakeholder management Lead digital development projects from concept to delivery, managing suppliers, agencies and internal teams. Facilitate workshops and codesign sessions with clinical, operational and corporate colleagues.