Senior Product Manager
| Posting date: | 09 January 2026 |
|---|---|
| Hours: | Full time |
| Closing date: | 08 February 2026 |
| Location: | London, UK |
| Remote working: | On-site only |
| Company: | AB InBev |
| Job type: | Permanent |
| Job reference: | 30091856 |
Summary
The Role:
The Senior Product Manager for the PerfectDraft App will lead the vision, strategy, and execution of our mobile experience across iOS and Android. You’ll own the product roadmap and play a pivotal role in shaping a digital platform that connects our customers with their favourite beers, enhances their at-home experience, and drives the growth of the PerfectDraft brand.
About PerfectDraft
PerfectDraft is AB InBev’s premium at-home beer experience — a connected ecosystem combining hardware, digital services, and an ever-growing range of top-quality beers on tap. We’re on a mission to bring the bar experience home for beer lovers worldwide.
The PerfectDraft App sits at the heart of this ecosystem — empowering users to discover new beers and manage their kegs and machine.
Duties & Responsibilities:
Product Strategy & Vision
Define and evolve the strategic roadmap for the PerfectDraft App, aligned to business and brand ambitions.
Translate customer insights, market trends, and performance data into innovative, high-impact product opportunities.
Champion the app as the central hub for PerfectDraft’s digital ecosystem, integrating eCommerce, personalization, and connected device experiences.
Balance consumer needs, commercial outcomes, and technical feasibility to deliver measurable business impact.
Varied & Exciting Scope of Features
eCommerce & Fulfilment: Enable customers to buy, manage, and return their favourite kegs seamlessly through the app.
Personalisation & Growth: Drive the app as a key commercial and marketing channel, using data and behavioural insights to deliver tailored recommendations, offers, and content that fuel retention and revenue growth.
Connected Device Experience: Deepen engagement through smart integration with the PerfectDraft machine, allowing users to manage their machine and IoT capabilities — such as cooling modes and machine insights — to unlock the ultimate home beer experience.
Execution & Delivery
Partner with engineering and design teams to deliver high-quality, scalable app experiences.
Lead end-to-end product development from discovery and prioritisation to launch and iteration.
Ensure seamless integration between app experiences, hardware, and eCommerce systems.
Growth & Engagement
Develop and optimise strategies to increase active usage, retention, and repeat purchases.
Partner with CRM, Marketing, and Brand teams to enhance acquisition, engagement, and loyalty.
Use experimentation, analytics, and insights to refine key user journeys.
Leadership & Collaboration
Mentor junior PMs and foster a culture of ownership, experimentation, and customer obsession.
Align stakeholders across Product, Engineering, Design, Data, and Commercial teams.
Represent the PerfectDraft App roadmap in leadership forums and business reviews.
Who We’re Looking For:
We’re looking for a commercially savvy product leader who combines deep consumer empathy with a strong technical understanding. You’ll be equally comfortable shaping product strategy from data and user insights as you are discussing architecture, APIs, and trade-offs with engineers. Above all, you’ll ensure that the app becomes central to everything we do at PerfectDraft — the hub through which our users engage, purchase, and enjoy the brand.
Required:
6+ years of product management experience, with at least 3 years leading mobile app products.
Proven success launching and scaling consumer-facing digital products.
Strong analytical, commercial, and problem-solving skills.
Excellent communication and stakeholder management capabilities.
Demonstrated ability to blend commercial acumen, user empathy, and technical fluency.
Preferred:
Experience in eCommerce, connected devices (IoT), or lifestyle subscription products.
Background in personalization, loyalty, or customer lifecycle management.
Passion for crafting premium consumer experiences that bridge physical and digital worlds
What We Offer:
A unique opportunity to shape one of AB InBev’s most exciting consumer digital products.
Autonomy across diverse, high-impact product areas — from commerce to connected technology.
A collaborative, entrepreneurial environment backed by a global brand powerhouse.
Competitive compensation, bonus, and benefits package.
Strong career growth opportunities across AB InBev’s global digital ecosystem.
Benefits & Perks:
Benefits for you and your family to help your physical and mental health
Competitive parental leave and pension double contributions
25 days holidays per year + bank holidays
Employee benefits to help your physical and mental health and overall well-being.
2 volunteer days a year to support your local community
4 employee networks to support diversity and inclusion
Global Bonus
Private Medical Care
26 weeks paid leave for primary caregiver
The Senior Product Manager for the PerfectDraft App will lead the vision, strategy, and execution of our mobile experience across iOS and Android. You’ll own the product roadmap and play a pivotal role in shaping a digital platform that connects our customers with their favourite beers, enhances their at-home experience, and drives the growth of the PerfectDraft brand.
About PerfectDraft
PerfectDraft is AB InBev’s premium at-home beer experience — a connected ecosystem combining hardware, digital services, and an ever-growing range of top-quality beers on tap. We’re on a mission to bring the bar experience home for beer lovers worldwide.
The PerfectDraft App sits at the heart of this ecosystem — empowering users to discover new beers and manage their kegs and machine.
Duties & Responsibilities:
Product Strategy & Vision
Define and evolve the strategic roadmap for the PerfectDraft App, aligned to business and brand ambitions.
Translate customer insights, market trends, and performance data into innovative, high-impact product opportunities.
Champion the app as the central hub for PerfectDraft’s digital ecosystem, integrating eCommerce, personalization, and connected device experiences.
Balance consumer needs, commercial outcomes, and technical feasibility to deliver measurable business impact.
Varied & Exciting Scope of Features
eCommerce & Fulfilment: Enable customers to buy, manage, and return their favourite kegs seamlessly through the app.
Personalisation & Growth: Drive the app as a key commercial and marketing channel, using data and behavioural insights to deliver tailored recommendations, offers, and content that fuel retention and revenue growth.
Connected Device Experience: Deepen engagement through smart integration with the PerfectDraft machine, allowing users to manage their machine and IoT capabilities — such as cooling modes and machine insights — to unlock the ultimate home beer experience.
Execution & Delivery
Partner with engineering and design teams to deliver high-quality, scalable app experiences.
Lead end-to-end product development from discovery and prioritisation to launch and iteration.
Ensure seamless integration between app experiences, hardware, and eCommerce systems.
Growth & Engagement
Develop and optimise strategies to increase active usage, retention, and repeat purchases.
Partner with CRM, Marketing, and Brand teams to enhance acquisition, engagement, and loyalty.
Use experimentation, analytics, and insights to refine key user journeys.
Leadership & Collaboration
Mentor junior PMs and foster a culture of ownership, experimentation, and customer obsession.
Align stakeholders across Product, Engineering, Design, Data, and Commercial teams.
Represent the PerfectDraft App roadmap in leadership forums and business reviews.
Who We’re Looking For:
We’re looking for a commercially savvy product leader who combines deep consumer empathy with a strong technical understanding. You’ll be equally comfortable shaping product strategy from data and user insights as you are discussing architecture, APIs, and trade-offs with engineers. Above all, you’ll ensure that the app becomes central to everything we do at PerfectDraft — the hub through which our users engage, purchase, and enjoy the brand.
Required:
6+ years of product management experience, with at least 3 years leading mobile app products.
Proven success launching and scaling consumer-facing digital products.
Strong analytical, commercial, and problem-solving skills.
Excellent communication and stakeholder management capabilities.
Demonstrated ability to blend commercial acumen, user empathy, and technical fluency.
Preferred:
Experience in eCommerce, connected devices (IoT), or lifestyle subscription products.
Background in personalization, loyalty, or customer lifecycle management.
Passion for crafting premium consumer experiences that bridge physical and digital worlds
What We Offer:
A unique opportunity to shape one of AB InBev’s most exciting consumer digital products.
Autonomy across diverse, high-impact product areas — from commerce to connected technology.
A collaborative, entrepreneurial environment backed by a global brand powerhouse.
Competitive compensation, bonus, and benefits package.
Strong career growth opportunities across AB InBev’s global digital ecosystem.
Benefits & Perks:
Benefits for you and your family to help your physical and mental health
Competitive parental leave and pension double contributions
25 days holidays per year + bank holidays
Employee benefits to help your physical and mental health and overall well-being.
2 volunteer days a year to support your local community
4 employee networks to support diversity and inclusion
Global Bonus
Private Medical Care
26 weeks paid leave for primary caregiver