Digital PR Director
| Posting date: | 10 January 2026 |
|---|---|
| Salary: | £49,000 per year |
| Additional salary information: | Starting from £49,000 DOE+Benefits |
| Hours: | Full time |
| Closing date: | 09 February 2026 |
| Location: | Folkestone, Kent |
| Remote working: | Hybrid - work remotely up to 5 days per week |
| Company: | Sleeping Giant Media Limited |
| Job type: | Permanent |
| Job reference: |
Summary
ROLE: Digital PR Director
DEPARTMENT: Content Team
RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role.
WORK LOCATION & FLEXIBILITY: Hybrid/Remote. We’re open to discussing arrangements that work best for you.
DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).
PACKAGE: Starting from £49,000 DOE+Benefits.
We’re proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.
OVERVIEW
We’re Sleeping Giant Media. A multi-award-winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership.
Right now, we’re looking for a Digital PR Director to join our growing team. As a certified B Corporation, we’re proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand.
We believe in flexible working, diverse voices and giving people the space to thrive. If you’re someone who loves learning, tackling new challenges and being part of something meaningful, we think you’ll fit right in.
THE ROLE
As our Digital PR Director, you’ll take ownership of our Digital PR service offering, setting the vision, standards and direction for how we deliver high-impact, performance-led Digital PR for our clients.
You’ll play a pivotal role in shaping how Digital PR operates at Sleeping Giant Media from strategy and innovation through to delivery, reporting and team development. Working closely with the Head of Content & Digital PR, you’ll help evolve our offering, drive revenue growth and ensure our work consistently delivers tangible results.
1. Owning and developing the Digital PR service, refining ways of working and driving continuous improvement in quality, efficiency and effectiveness.
2. Leading Digital PR strategy across key accounts, from ideation through to delivery, reporting and optimisation.
3. Setting campaign KPIs and leading on performance reporting, including metrics such as brand presence, sentiment, backlink acquisition and citations in AI engines.
4. Leading on Digital PR sales proposals, supporting new business wins and client retention.
5. Working collaboratively with SEO, Content, Accounts and Project Management teams to deliver integrated, holistic strategies.
6. Developing and maintaining scalable Digital PR processes, including the responsible use of AI to improve efficiency and innovation.
7. Mentoring, coaching and developing the Digital PR team, helping them grow their skills and confidence through feedback and training.
8. Keeping a strong point of view on industry trends, Digital PR innovation and publishing standards, bringing insights back into the business to inform decision-making.
9. Supporting recruitment for Digital PR roles as the team grows.
THE PERSON
You’re a strategic Digital PR leader who combines big-picture thinking with hands-on delivery. You care deeply about quality, impact and doing things the right way, for clients, for teams and for the wider industry.
BENEFITS
We’ve created a place where you can do great work and enjoy doing it. Here’s what you get:
1. Hybrid working
2. Healthcare cash plan (includes dependants)
3. 24/7 access to doctors and counsellors
4. Employee Assistance Programme (EAP)
5. Pension with salary sacrifice option
6. 10 paid sick days
7. Birthday day off
8. Fully stocked kitchen, games, and great social events
9. Paid training, conferences, and continuous development
10. Charity initiatives and volunteer opportunities
OTHER INFO
Sleeping Giant Media is committed to equality and diversity. We welcome applications from everyone regardless of background, identity, or circumstance. We’re building an inclusive workplace where everyone can thrive.
Need adjustments or support during the application process? We’ve got you, just let us know.
Visit our website for the full job ad and to apply!
DEPARTMENT: Content Team
RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role.
WORK LOCATION & FLEXIBILITY: Hybrid/Remote. We’re open to discussing arrangements that work best for you.
DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).
PACKAGE: Starting from £49,000 DOE+Benefits.
We’re proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.
OVERVIEW
We’re Sleeping Giant Media. A multi-award-winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership.
Right now, we’re looking for a Digital PR Director to join our growing team. As a certified B Corporation, we’re proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand.
We believe in flexible working, diverse voices and giving people the space to thrive. If you’re someone who loves learning, tackling new challenges and being part of something meaningful, we think you’ll fit right in.
THE ROLE
As our Digital PR Director, you’ll take ownership of our Digital PR service offering, setting the vision, standards and direction for how we deliver high-impact, performance-led Digital PR for our clients.
You’ll play a pivotal role in shaping how Digital PR operates at Sleeping Giant Media from strategy and innovation through to delivery, reporting and team development. Working closely with the Head of Content & Digital PR, you’ll help evolve our offering, drive revenue growth and ensure our work consistently delivers tangible results.
1. Owning and developing the Digital PR service, refining ways of working and driving continuous improvement in quality, efficiency and effectiveness.
2. Leading Digital PR strategy across key accounts, from ideation through to delivery, reporting and optimisation.
3. Setting campaign KPIs and leading on performance reporting, including metrics such as brand presence, sentiment, backlink acquisition and citations in AI engines.
4. Leading on Digital PR sales proposals, supporting new business wins and client retention.
5. Working collaboratively with SEO, Content, Accounts and Project Management teams to deliver integrated, holistic strategies.
6. Developing and maintaining scalable Digital PR processes, including the responsible use of AI to improve efficiency and innovation.
7. Mentoring, coaching and developing the Digital PR team, helping them grow their skills and confidence through feedback and training.
8. Keeping a strong point of view on industry trends, Digital PR innovation and publishing standards, bringing insights back into the business to inform decision-making.
9. Supporting recruitment for Digital PR roles as the team grows.
THE PERSON
You’re a strategic Digital PR leader who combines big-picture thinking with hands-on delivery. You care deeply about quality, impact and doing things the right way, for clients, for teams and for the wider industry.
BENEFITS
We’ve created a place where you can do great work and enjoy doing it. Here’s what you get:
1. Hybrid working
2. Healthcare cash plan (includes dependants)
3. 24/7 access to doctors and counsellors
4. Employee Assistance Programme (EAP)
5. Pension with salary sacrifice option
6. 10 paid sick days
7. Birthday day off
8. Fully stocked kitchen, games, and great social events
9. Paid training, conferences, and continuous development
10. Charity initiatives and volunteer opportunities
OTHER INFO
Sleeping Giant Media is committed to equality and diversity. We welcome applications from everyone regardless of background, identity, or circumstance. We’re building an inclusive workplace where everyone can thrive.
Need adjustments or support during the application process? We’ve got you, just let us know.
Visit our website for the full job ad and to apply!
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.