Audience Orchestration Manager
| Posting date: | 20 November 2025 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Competitive |
| Hours: | Part time |
| Closing date: | 21 November 2025 |
| Location: | Welwyn Garden City, Hertfordshire, AL7 1GA |
| Company: | Tesco |
| Job type: | Permanent |
| Job reference: | tesco/TP/18007699/963678 |
Summary
About the role
You will be the subject matter expert within Audience Management and Journey Orchestration using Adobe Experience Platform. This role sits at the intersection of data, marketing technology, and customer experience, enabling Tesco to deliver highly personalised, timely, and coherent experiences across channels.
You will create complex high value audiences and act as an advisor, troubleshooter and standards setter within the team. You\'ll work with business stakeholders to shape how briefs are interpreted into data and journeys as well as support the evolution of the Tesco Audience and Customer Journey capability through technical expertise and proven commercial acumen.
#LI-RD1
You will be responsible for
- Build complex customer audiences and journeys in Adobe AEP - working with stakeholders to define outcomes
- Act as Tesco SME in Adobe - Add value by recommending improvements and best practice to audience design
- Define decisioning logic, branching rules, timing, frequency, suppression rules Run test and learn experiments (A/B splits, subject lines, send-time optimisation).
- Cross functional collaboration to align on requirements, in particular acting as a \'translator\' of technical terms and processes to ensure business stakeholders are fully informed to engage in decision making.
- Daily monitoring of journeys to ensure deployment success, investigating errors or failures and problem solving alongside marketing tech and Adobe support on solution/fix
- Ensure real-time or near-real-time triggers (e.g. behavioural events) feed into journeys
- Ensure quality assurance standards are met across all outputs, making continual recommendation on improvements to our processes
- Respond and take ownership of issues as they arise and take accountability for resolution and communication of the actions we are taking as a team
- Understand (or coordinate) API, event, streaming, batch integrations
- Stay current with Adobe product roadmap, emerging capabilities, industry best practices
- Pilot new use cases (real-time personalization, predictive journeys, AI decisioning
- Maintain audience catalogue and documentation.
- Recommend process improvements
- Champion customer-first thinking in audience design
You will need
- 4+ years experience working in Adobe / CRM tech in a large scale, data rich environment
- Expert in optimising data schemas to power complex journeys
- Involved in at least 1 platform migration with ability to provide insight and best practice
- Track record in diagnosing root causes (data, suppression mgt, logic, schema design) and propose solutions.
- Mentoring business and more junior members of the team
What’s in it for you
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us
Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.
It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year.
We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers.
But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.
We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers
Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date.
For more information about us please visit www.tescoplc.com
Proud member of the Disability Confident employer scheme