Marketing Officer
| Dyddiad hysbysebu: | 20 Tachwedd 2025 |
|---|---|
| Cyflog: | £32,500 bob blwyddyn, pro rata |
| Oriau: | Llawn Amser |
| Dyddiad cau: | 20 Rhagfyr 2025 |
| Lleoliad: | London, UK |
| Gweithio o bell: | Hybrid - gweithio o bell hyd at 1 diwrnod yr wythnos |
| Cwmni: | The Almeida Theatre |
| Math o swydd: | Parhaol |
| Cyfeirnod swydd: | maroff |
Crynodeb
Purpose of Role:
The Marketing Officer manages the Almeida’s website and email communications, and assists the Marketing Manager to deliver creative, and results driven marketing campaigns.
The Marketing & Communications team is crucial to the success of the Almeida’s ambitious vision and the strategic priorities for the team include:
• Build and manage the brand of the Almeida Theatre across London, the UK and internationally.
• Take a strategic and data first approach to marketing and promoting the Almeida and its work in order to deliver income targets in excess of £3 million in ticket sales each year.
• Build and diversify the audience who experience our artistic programme and increase engagement levels among those currently least engaged in arts and culture.
• Engage with a significantly bigger audience than current ticket purchasers, curating a cultural conversation predominantly through the creation and distribution of digital content.
• Develop a segmentation strategy for audiences based on insights from our CRM system (Tessitura).
• Generate additional income from growth of the Almeida Membership and the promotion of auxiliary sales.
Key Responsibilities:
Website:
• Manage the upkeep of our website, ensuring all production or event-specific information is up-to-date across production, generic and membership pages, troubleshooting any errors or problems as they arise.
• Working closely with the web developers Substrakt (and additional technical providers), manage the continued development and maintenance of the Almeida website to ensure it provides an outstanding user experience.
• Work with the Sales and Insights Manager to set up on-sales for new productions.
• Plan, schedule, write copy and adapt text for different audience types (members, young audiences, local audiences).
• Continue to develop the accessibility of the website ensuring it maintains a minimum WCAG AA standard of accessibility.
Email Communications:
• Work with the Marketing Manager on the development and execution of the Almeida’s email communications strategy.
• Deliver email communications, tailoring and editing versions for multiple target audiences, in addition to developing automated email campaigns.
• Lead on development of our email system (WordFly).
• Support the Development and Participation teams in their use of WordFly and provide training if required.
Campaigns:
• Assist the Marketing Manager in the day-to-day execution of all marketing campaigns.
• Assist the Marketing Manager on the creation of season and production-specific artwork and materials.
• Be jointly responsible for the accuracy of all marketing communications, maintaining the theatre brand at all times, and advocating for this across the organisation.
• Work with the Marketing Manager to brief external suppliers, agencies and designers.
• Manage reciprocal marketing swaps with other theatres and organisations in accordance with our data protection and Privacy policies.
Programmes:
• Work with the Press Manager to create and manage the production of programmes for every production, compiling content and working with other departments to gather materials.
Other duties:
• Create the Almeida’s internal monthly staff newsletter.
• Write alt text descriptions for all photography, create large print programmes and additional access materials.
• Work to achieve the marketing department’s audience development objectives.
Person Specification
• Enthusiasm for theatre and the work of the Almeida.
• Has been working in marketing for at least two years; ideally within theatre, arts or entertainment
• Has experience of managing and updating websites and CMS.
• Has experience of using email systems.
• Is confident writing copy for a range of different audiences
• Strong attention to detail.
• A creative thinker, problem solver and confident decision maker.
• Excellent verbal and written communications skills.
• Ability and confidence in managing relationships with staff across the organisation.
Equality, Diversity and Inclusion
We want to create and sustain a productive, diverse and inclusive working environment. We ask everyone who works with us to champion this ambition and embed it in their day-to-day work being at the heart of our Actions for change: Equality, Diversity and Inclusion Policy and monitored through our Action Plan.
The Marketing Officer manages the Almeida’s website and email communications, and assists the Marketing Manager to deliver creative, and results driven marketing campaigns.
The Marketing & Communications team is crucial to the success of the Almeida’s ambitious vision and the strategic priorities for the team include:
• Build and manage the brand of the Almeida Theatre across London, the UK and internationally.
• Take a strategic and data first approach to marketing and promoting the Almeida and its work in order to deliver income targets in excess of £3 million in ticket sales each year.
• Build and diversify the audience who experience our artistic programme and increase engagement levels among those currently least engaged in arts and culture.
• Engage with a significantly bigger audience than current ticket purchasers, curating a cultural conversation predominantly through the creation and distribution of digital content.
• Develop a segmentation strategy for audiences based on insights from our CRM system (Tessitura).
• Generate additional income from growth of the Almeida Membership and the promotion of auxiliary sales.
Key Responsibilities:
Website:
• Manage the upkeep of our website, ensuring all production or event-specific information is up-to-date across production, generic and membership pages, troubleshooting any errors or problems as they arise.
• Working closely with the web developers Substrakt (and additional technical providers), manage the continued development and maintenance of the Almeida website to ensure it provides an outstanding user experience.
• Work with the Sales and Insights Manager to set up on-sales for new productions.
• Plan, schedule, write copy and adapt text for different audience types (members, young audiences, local audiences).
• Continue to develop the accessibility of the website ensuring it maintains a minimum WCAG AA standard of accessibility.
Email Communications:
• Work with the Marketing Manager on the development and execution of the Almeida’s email communications strategy.
• Deliver email communications, tailoring and editing versions for multiple target audiences, in addition to developing automated email campaigns.
• Lead on development of our email system (WordFly).
• Support the Development and Participation teams in their use of WordFly and provide training if required.
Campaigns:
• Assist the Marketing Manager in the day-to-day execution of all marketing campaigns.
• Assist the Marketing Manager on the creation of season and production-specific artwork and materials.
• Be jointly responsible for the accuracy of all marketing communications, maintaining the theatre brand at all times, and advocating for this across the organisation.
• Work with the Marketing Manager to brief external suppliers, agencies and designers.
• Manage reciprocal marketing swaps with other theatres and organisations in accordance with our data protection and Privacy policies.
Programmes:
• Work with the Press Manager to create and manage the production of programmes for every production, compiling content and working with other departments to gather materials.
Other duties:
• Create the Almeida’s internal monthly staff newsletter.
• Write alt text descriptions for all photography, create large print programmes and additional access materials.
• Work to achieve the marketing department’s audience development objectives.
Person Specification
• Enthusiasm for theatre and the work of the Almeida.
• Has been working in marketing for at least two years; ideally within theatre, arts or entertainment
• Has experience of managing and updating websites and CMS.
• Has experience of using email systems.
• Is confident writing copy for a range of different audiences
• Strong attention to detail.
• A creative thinker, problem solver and confident decision maker.
• Excellent verbal and written communications skills.
• Ability and confidence in managing relationships with staff across the organisation.
Equality, Diversity and Inclusion
We want to create and sustain a productive, diverse and inclusive working environment. We ask everyone who works with us to champion this ambition and embed it in their day-to-day work being at the heart of our Actions for change: Equality, Diversity and Inclusion Policy and monitored through our Action Plan.
Aelod balch o'r cynllun cyflogwyr Hyderus o ran Anabledd
Hyderus o ran Anabledd
Gwybodaeth am Hyderus o ran Anabledd
Yn gyffredinol, bydd cyflogwr Hyderus o ran Anabledd yn cynnig cyfweliad i unrhyw ymgeisydd sy'n datgan eu bod yn anabl ac yn bodloni'r meini prawf lleiaf ar gyfer y swydd fel y diffinnir gan y cyflogwr. Mae'n bwysig nodi, mewn rhai sefyllfaoedd recriwtio fel nifer fawr o ymgeiswyr, cyfnod tymhorol ac amseroedd prysur iawn, efallai y bydd y cyflogwr am gyfyngu ar y niferoedd cyffredinol o gyfweliadau a gynigir i bobl anabl a phobl nad ydynt yn anabl. Am fwy o fanylion ewch i Hyderus o ran Anabledd.