Digital Content & SEO Executive
| Posting date: | 15 October 2025 |
|---|---|
| Salary: | £27,795 to £30,906 per year |
| Hours: | Full time |
| Closing date: | 31 October 2025 |
| Location: | Nationwide |
| Remote working: | On-site only |
| Company: | St John Ambulance |
| Job type: | Permanent |
| Job reference: | 292394JCP |
Summary
Role: Digital Content & SEO Executive
Contract Type: Permanent
Location: Nationwide
Closing date: 2 weeks from go live date
Do you have a flair for writing engaging, search-optimised content and a strong grasp of how SEO drives website performance? We’re looking for a Digital Content & SEO Executive to play a hands-on role in growing the visibility of St John Ambulance’s eCommerce websites. From blogs and landing pages to technical audits and keyword research, you’ll use your curiosity and creativity to improve rankings, drive organic traffic, and support our training and supplies business, while contributing to a national charity with a life-saving mission.
To apply for this role you must have Right to Work in the UK, please note St John Ambulance do NOT offer sponsorships.
You must be able to travel nationally more specifically London on a frequent basis.
In the ‘What relevant experience do you have that will make you successful in this role’ section in the application form please describe the most significant change you have made to an eCommerce website. Tell us what the change was, why you made it, and what measurable impact it had (e.g. on traffic, rankings, or conversions). Please be as specific as possible about your role and the outcomes.
Our offer to you
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:
Competitive salary and pension scheme
33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
Hybrid, Flexible working
Cycle to work scheme Electric Vehicle Scheme
Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping
Job Summary
The Digital Content & SEO Executive will own the planning, creation, and optimisation of all content across St John Ambulance’s eCommerce websites, from landing pages and blogs to category copy and downloadable resources. Using tools such as SISTRIX, InLinks, and Screaming Frog, they will shape a search-led content strategy, identify opportunities for growth, and ensure the website is structured and optimised for visibility and conversion. This role is central to driving organic traffic and supporting trading priorities, working closely with the eCommerce, CRM, and Campaigns teams to deliver content that engages audiences and achieves commercial goals.
About You
You will be educated to GCSE level or equivalent (Grade C / 4) including Maths & English, minimum 5, and have experience with the following:
producing SEO-optimised copy across multiple formats (blogs, landing pages, category/product pages), producing or managing downloadable resources (e.g. guides, white papers, toolkits)
using keyword research and clustering tools (e.g. SISTRIX, InLinks) to inform content plans
managing Google Business Profile (or similar local SEO platforms)
carrying out technical SEO audits (e.g. Screaming Frog) and coordinating fixes with developers or third parties
You will need the following skills:
have strong writing and editing skills with the ability to adapt tone and style for different audiences
good analytical skills, with the ability to interpret SEO data and make practical recommendations and be organised and able to manage multiple content projects to deadlines
have awareness of digital analytics trends, tools, and best practices
knowledge of on-page SEO best practices and their application to content creation
the ability to work independently and effectively within cross-functional teams
About the role
Content Planning & Creation: Develop SEO-led content plans informed by keyword research and topic clustering, producing engaging, search-optimised copy that supports trading and campaign priorities.
Website Content Ownership: Responsible for planning, creating, and maintaining all content assets across the eCommerce website and associated channels (blogs, landing pages, product/category pages, downloadable resources, etc.).
Keyword & Topic Research: Use SISTRIX, InLinks, and other SEO tools to identify keyword opportunities and content gaps that will drive visibility and organic growth.
Google Business Profile: Manage and optimise St John Ambulance’s Google Business Profile, ensuring accuracy, visibility, and engagement.
On-page Optimisation: Apply SEO best practice to titles, meta descriptions, headings, internal linking, and copy to improve rankings and click-through rates.
Technical SEO: Carry out regular audits using Screaming Frog (or similar tools), highlight issues, and coordinate fixes with the eCommerce team, developers, or third parties.
Performance Tracking: Monitor content performance using Google Analytics, Search Console, and SISTRIX, providing reports and practical recommendations for improvement.
Competitor & Market Insight: Track competitor SEO and content activity, sharing insights and opportunities with the wider team.
SEO Best Practice: Stay up to date with algorithm changes, evolving search behaviours (including AI-driven and conversational search), and apply learning to improve content performance.
Collaboration: Work closely with eCommerce, CRM, and Campaigns teams to ensure content is aligned with trading priorities, campaigns, and brand objectives.
Flexibility: Undertake any other duties commensurate with the role, band, and skills of the post-holder.
Contract Type: Permanent
Location: Nationwide
Closing date: 2 weeks from go live date
Do you have a flair for writing engaging, search-optimised content and a strong grasp of how SEO drives website performance? We’re looking for a Digital Content & SEO Executive to play a hands-on role in growing the visibility of St John Ambulance’s eCommerce websites. From blogs and landing pages to technical audits and keyword research, you’ll use your curiosity and creativity to improve rankings, drive organic traffic, and support our training and supplies business, while contributing to a national charity with a life-saving mission.
To apply for this role you must have Right to Work in the UK, please note St John Ambulance do NOT offer sponsorships.
You must be able to travel nationally more specifically London on a frequent basis.
In the ‘What relevant experience do you have that will make you successful in this role’ section in the application form please describe the most significant change you have made to an eCommerce website. Tell us what the change was, why you made it, and what measurable impact it had (e.g. on traffic, rankings, or conversions). Please be as specific as possible about your role and the outcomes.
Our offer to you
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:
Competitive salary and pension scheme
33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
Hybrid, Flexible working
Cycle to work scheme Electric Vehicle Scheme
Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping
Job Summary
The Digital Content & SEO Executive will own the planning, creation, and optimisation of all content across St John Ambulance’s eCommerce websites, from landing pages and blogs to category copy and downloadable resources. Using tools such as SISTRIX, InLinks, and Screaming Frog, they will shape a search-led content strategy, identify opportunities for growth, and ensure the website is structured and optimised for visibility and conversion. This role is central to driving organic traffic and supporting trading priorities, working closely with the eCommerce, CRM, and Campaigns teams to deliver content that engages audiences and achieves commercial goals.
About You
You will be educated to GCSE level or equivalent (Grade C / 4) including Maths & English, minimum 5, and have experience with the following:
producing SEO-optimised copy across multiple formats (blogs, landing pages, category/product pages), producing or managing downloadable resources (e.g. guides, white papers, toolkits)
using keyword research and clustering tools (e.g. SISTRIX, InLinks) to inform content plans
managing Google Business Profile (or similar local SEO platforms)
carrying out technical SEO audits (e.g. Screaming Frog) and coordinating fixes with developers or third parties
You will need the following skills:
have strong writing and editing skills with the ability to adapt tone and style for different audiences
good analytical skills, with the ability to interpret SEO data and make practical recommendations and be organised and able to manage multiple content projects to deadlines
have awareness of digital analytics trends, tools, and best practices
knowledge of on-page SEO best practices and their application to content creation
the ability to work independently and effectively within cross-functional teams
About the role
Content Planning & Creation: Develop SEO-led content plans informed by keyword research and topic clustering, producing engaging, search-optimised copy that supports trading and campaign priorities.
Website Content Ownership: Responsible for planning, creating, and maintaining all content assets across the eCommerce website and associated channels (blogs, landing pages, product/category pages, downloadable resources, etc.).
Keyword & Topic Research: Use SISTRIX, InLinks, and other SEO tools to identify keyword opportunities and content gaps that will drive visibility and organic growth.
Google Business Profile: Manage and optimise St John Ambulance’s Google Business Profile, ensuring accuracy, visibility, and engagement.
On-page Optimisation: Apply SEO best practice to titles, meta descriptions, headings, internal linking, and copy to improve rankings and click-through rates.
Technical SEO: Carry out regular audits using Screaming Frog (or similar tools), highlight issues, and coordinate fixes with the eCommerce team, developers, or third parties.
Performance Tracking: Monitor content performance using Google Analytics, Search Console, and SISTRIX, providing reports and practical recommendations for improvement.
Competitor & Market Insight: Track competitor SEO and content activity, sharing insights and opportunities with the wider team.
SEO Best Practice: Stay up to date with algorithm changes, evolving search behaviours (including AI-driven and conversational search), and apply learning to improve content performance.
Collaboration: Work closely with eCommerce, CRM, and Campaigns teams to ensure content is aligned with trading priorities, campaigns, and brand objectives.
Flexibility: Undertake any other duties commensurate with the role, band, and skills of the post-holder.