Asda In Store Communications Planner
| Posting date: | 15 September 2025 |
|---|---|
| Salary: | £27,000 to £30,000 per year |
| Additional salary information: | PMI, holiday, pension and more |
| Hours: | Full time |
| Closing date: | 15 October 2025 |
| Location: | Leeds, West Yorkshire, LS2 1AA |
| Remote working: | Hybrid - work remotely up to 2 days per week |
| Company: | CPM United Kingdom Limited |
| Job type: | Permanent |
| Job reference: | HOIPC001_1757956269 |
Summary
CPM have an exciting opportunity for a marketing executive to work on behalf of Asda!
As an In-Store Communications Planner working in the marketing function, you will manage end to end the delivery of impactful in-store communications for Asda, with purposeful messaging, to critical path, on budget & fit for the Asda customer.
This is a great opportunity to be involved in all steps of the process, from project management and initial design through to effective implementation at store.
Salary £27,000 - £30,000 (depending on experience) this is a full-time role, with some flex for home working.
The In-Store Communications team create and execute compelling customer communication across all our store formats, driving basket spend, engaging customers and adding shopper satisfaction.
Ideal Location: Leeds, United Kingdom, LS2
Excellent communication skills are essential for this role along with experience working with design and print agencies and/or having experience in a similar marketing role.
The ins and outs:
- Manage the delivery of in-store communications which supports the strategic objectives of the Commercial Business Unit and is in line with the Asda Brand and in-store comms principles
- Support the Business Partner to understand category strategy, target customers and lead the development of appropriate in-store communications in line with Asda Brand and In-store comms principles
- Be responsible for critical path management across all stakeholders, to ensure activity lands right first time
- Accountable for writing artwork & print briefs for our agencies to ensure the brief is delivered with minimum amends, in the most cost-efficient way, whilst maintaining & managing agency relationships & processes
- Adherence to the in-store communications approval process with relevant stakeholders - particularly ensuring sign off is sought from Legal team as required
- Develop a thorough understanding of the ASDA in-store communications toolkit, principles and brand guidelines - ensuring in-store communications are developed in line with these and land right first time
- Accountable for the communications package to Retail - including element tables, briefing packs etc. - to encourage right first-time implementation in-store
- An in depth understanding of the retail market for your business unit / area - analysing the competitor's activity, building a knowledge bank that will enable you to effectively plan and design future in-store comms
- Coach & support the POS Co-Ordinator with workload management, prioritisation & development
Key relationships with this role are with the following teams:
- Customer Design & In-House Studio
- Commercial Business Units
- Customer Proposition & Planning
- Retail Leadership Teams
- Commercial Operations
- Legal
- Multiple agency partners
What you'll need:
- End to end project management skills
- Critical path & time management
- Attention to detail & an eye for creative
- Strong verbal & written communication skills
- Strong admin & organisation skills
- Understand the competitor set & best in class retailers
- Build relationships with a wide variety of internal & external stakeholders
- Self-motivation & being a team player
- A valid UK driving license as this role requires the candidate to be in Asda House and also in stores
What is in it for you?
- Hybrid working
- Up to £30K basic DOE
- No weekends (average 37.5hours Monday to Friday)
- Life Assurance
- 26 days holiday + Bank Holidays, with yearly increments to a maximum of 31 days
- Employer pension contribution
- Income protection
- Private Medical Insurance with Bupa
- Buy/Sell holiday
- Eyecare scheme up to £80 per year
- Discounts and promotions for a huge variety of retailers!
- Reward and recognition programme
- Enhanced maternity/paternity leave
If you have a proven track-record in in-store communications or have relevant marketing project management experience, this marketing executive role could be the one for you!
CPM is Gold Investor in People accredited and an equal opportunities employer.