Policy Lab - Senior Content Designer
| Posting date: | 12 September 2025 |
|---|---|
| Salary: | £60,300 to £70,730 per year |
| Additional salary information: | National: £60,300 - £66,330 London: £64,300 - £70,730 Recruitment Retention Allowance (RRA): Up to £6,000 is available for candidates who demonstrate exceptional skills and experience evidenced at interview stage. |
| Hours: | Full time |
| Closing date: | 28 September 2025 |
| Location: | Sheffield |
| Company: | Government Recruitment Service |
| Job type: | Permanent |
| Job reference: | 427141/3 |
Summary
The Home Office keeps our UK citizens safe and our country secure. We play a fundamental role in the security and economic prosperity of the UK.
The Migration and Borders Group is responsible for policy, legislation and reform of the immigration system. The group’s work covers asylum, border security, visas and immigration and passports.
The Home Office Policy and Innovation Lab (CoLab) is a creative team of designers and researchers, that work closely with policy and operations teams from across the Home Office to bring user-centred and explorative approaches to policy making.
CoLab works in policy spaces that require a deeper understanding of service users, like how we can improve the experiences of asylum seekers in the UK or how we can improve users’ experiences of the passport system.
We’re looking for a Senior Content Designer to help us deliver impactful content in the Migration and Borders area. Projects may include:
- Creating content plans and communications to help people in asylum accommodation understand the asylum process, their rights, and obligations.
- Developing content to raise awareness of alternative accommodation options (e.g., living with friends, family, or hosts) for people seeking asylum.
- Improving tools and systems used by internal staff such as caseworkers, Border Force, and Immigration Enforcement officers.
We're looking for someone who can not only create clear, user-focused content but also think strategically about how content is delivered across a user journey. As an experienced content designer, you’ll know how to:
- Define what content is needed, by whom, in what format, and when, to maximise impact
- Develop both low- and high-fidelity prototypes, in different formats
- Simplify complex language and processes
- Advocate for user-led design
- Clearly explain design decisions
Your role is to ensure the right content is delivered to users at the right time, in the right format.
You will work closely with user researchers and service designers to test ideas.
Your main day to day responsibilities will be:
- Developing content plans that advise on how content can be best used at different points of a user’s journey, and which advise on what content should be presented, by whom, in which formats and when.
- Scoping, writing and editing content for complex internal and public-facing services.
- Developing low-fidelity and high-fidelity prototypes of different forms of content.
- Working as part of a multidisciplinary team to identify user needs, write and map user stories, design content plans, and agree the right design approach.
- Identifying and engaging with stakeholders to clarify objectives, constraints and commitments, while focusing on user needs.
- Working with subject matter experts to make sure content is relevant and accurate.
- Monitoring the performance of content and tools, identifying ways to improve the service.
- Helping other Home Office colleagues understand what content design is, why it’s important and how to work with content designers.
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