CRM Email Marketing Executive - Hybrid Working
| Posting date: | 05 June 2025 |
|---|---|
| Hours: | Full time |
| Closing date: | 05 July 2025 |
| Location: | Huddersfield, West Yorkshire |
| Remote working: | Hybrid - work remotely up to 3 days per week |
| Company: | TrustFord |
| Job type: | Permanent |
| Job reference: | 15517 |
Summary
As CRM Email Marketing Executive, you'll take charge of planning, executing, and optimising email and SMS campaigns to enhance our customer experience. From service reminders to promotional offers and aftersales communications, you’ll play a key role in nurturing and retaining our customer base across the TrustFord network.
This role would suit a self-motivated and enthusiastic email marketeer, whose ambition is to work in a fast-paced email marketing role, in the retail arena.
Responsibilities
Plan, build, and execute targeted email campaigns for sales, service, and aftersales
Segment customer data based on vehicle history, service schedules, and purchase behaviours
Manage and improve automated workflows such as MOT reminders, service follow-ups, and re-engagement emails
Conduct A/B testing to improve open rates, CTR, and conversions
Monitor key KPIs and produce actionable reports for campaign optimisation
Ensure email communications are fully compliant with GDPR regulations
Work closely with the CRM Team, Marketing, and Sales/Aftersales Operations to ensure cohesive messaging and strategy, support the Marketing team in the implementation and communication of tactical activity as required.
Be the initial recipient of email and SMS requests that come through either by and liaise with the Marketing team to communicate proposals within the internal team.
Take responsibility for the measurement if email/SMS activities, keeping colleagues informed of progress, completion and post activity evaluation.
If you want to apply for this job, you’ll need to give us specific details about your experience and skills so we can understand why you’re right for the role. For this position, you’ll need to show us, with examples, that you have:
Excellent written and verbal communication skills, tailoring all communications to the target audience, using the appropriate language and TrustFord tone of voice.
Experience working in or with the motor trade, automotive retail, or dealership marketing is highly desirable
Proficient with email marketing tools (e.g. Campaigner, Mailchimp, Salesforce, or similar platforms)
Strong understanding of data segmentation, automation, and campaign personalisation
Analytical mindset with experience in reporting on CRM performance
Familiarity with HTML/CSS for email design is a plus
Excellent attention to detail and organisational skills
Sound knowledge of GDPR and data compliance regulations in the UK
IT skills – including confident handling of Excel spread-sheets and Microsoft Word
Experience of proof reading with meticulous attention to detail on proposed content for both email and SMS execution, ensuring adherence to brand guidelines.
The ability to manage time effectively to minimise inefficiency, maximise productivity and ensure cost efficiencies where possible.
The ability to work confidently within a very busy team, some of whom will frequently be working remotely.
Strong time management and organisational skills
Qualifications
1–3 years of experience in a CRM or email marketing role
Degree level education or a recognised qualification in marketing
Fluent written and spoken English
Full, clean driving licence
In addition to receiving a competitive salary, for the right candidate this position will offer:
Industry leading package
33 days annual leave pro rata (including bank holidays) in addition to an annual leave purchase & sale scheme
Pension Scheme & Life Assurance
Ford Privilege vehicle purchase scheme
Discount on Service, Bodyshop and Parts
1 day each year to volunteer for a charity of your choice
Cycle to work purchase scheme
Access to Perks at Work discount website
For your first 2 days in the business, you’ll be attending our fantastic residential induction academy. This is at a lovely hotel in the heart of the Northampton countryside, where you’ll learn all about our business before you start your new role.
Our PPA is what makes TrustFord. Our Network Groups support us in allowing for every colleague to respect and care for one another no matter what... be it your race, ability, gender, or who you love. This helps us to develop inclusive and diverse teams, truly representative of the communities that we operate in. We welcome applications from everyone. We work with our colleague network Groups - including our Race, LGBTQ+, Disability and Gender Networks to increase the number of applications we receive from different backgrounds.
To request any adjustments, please ask this during the application stage or contact the Recruitment Team.
Happy to Talk Flexible Working - To help us be more inclusive, requests for flexible working will be considered at any point in your application or employment. Although we may deem this may not be suitable for every role, we will try and be supportive where we can. We would encourage you to contact our recruitment team to discuss any requirements you may have.
TrustFord is an equal opportunities employer and does not discriminate on any grounds other than ability to carry out the job role.
All offers of employment are subject to a background check.
We advertise our vacancies to attract candidates and not agency suppliers. If we need agency assistance, then we will contact agencies from our Preferred Supplier List. Any speculative CVs we receive will not be accepted as an introduction.
This role would suit a self-motivated and enthusiastic email marketeer, whose ambition is to work in a fast-paced email marketing role, in the retail arena.
Responsibilities
Plan, build, and execute targeted email campaigns for sales, service, and aftersales
Segment customer data based on vehicle history, service schedules, and purchase behaviours
Manage and improve automated workflows such as MOT reminders, service follow-ups, and re-engagement emails
Conduct A/B testing to improve open rates, CTR, and conversions
Monitor key KPIs and produce actionable reports for campaign optimisation
Ensure email communications are fully compliant with GDPR regulations
Work closely with the CRM Team, Marketing, and Sales/Aftersales Operations to ensure cohesive messaging and strategy, support the Marketing team in the implementation and communication of tactical activity as required.
Be the initial recipient of email and SMS requests that come through either by and liaise with the Marketing team to communicate proposals within the internal team.
Take responsibility for the measurement if email/SMS activities, keeping colleagues informed of progress, completion and post activity evaluation.
If you want to apply for this job, you’ll need to give us specific details about your experience and skills so we can understand why you’re right for the role. For this position, you’ll need to show us, with examples, that you have:
Excellent written and verbal communication skills, tailoring all communications to the target audience, using the appropriate language and TrustFord tone of voice.
Experience working in or with the motor trade, automotive retail, or dealership marketing is highly desirable
Proficient with email marketing tools (e.g. Campaigner, Mailchimp, Salesforce, or similar platforms)
Strong understanding of data segmentation, automation, and campaign personalisation
Analytical mindset with experience in reporting on CRM performance
Familiarity with HTML/CSS for email design is a plus
Excellent attention to detail and organisational skills
Sound knowledge of GDPR and data compliance regulations in the UK
IT skills – including confident handling of Excel spread-sheets and Microsoft Word
Experience of proof reading with meticulous attention to detail on proposed content for both email and SMS execution, ensuring adherence to brand guidelines.
The ability to manage time effectively to minimise inefficiency, maximise productivity and ensure cost efficiencies where possible.
The ability to work confidently within a very busy team, some of whom will frequently be working remotely.
Strong time management and organisational skills
Qualifications
1–3 years of experience in a CRM or email marketing role
Degree level education or a recognised qualification in marketing
Fluent written and spoken English
Full, clean driving licence
In addition to receiving a competitive salary, for the right candidate this position will offer:
Industry leading package
33 days annual leave pro rata (including bank holidays) in addition to an annual leave purchase & sale scheme
Pension Scheme & Life Assurance
Ford Privilege vehicle purchase scheme
Discount on Service, Bodyshop and Parts
1 day each year to volunteer for a charity of your choice
Cycle to work purchase scheme
Access to Perks at Work discount website
For your first 2 days in the business, you’ll be attending our fantastic residential induction academy. This is at a lovely hotel in the heart of the Northampton countryside, where you’ll learn all about our business before you start your new role.
Our PPA is what makes TrustFord. Our Network Groups support us in allowing for every colleague to respect and care for one another no matter what... be it your race, ability, gender, or who you love. This helps us to develop inclusive and diverse teams, truly representative of the communities that we operate in. We welcome applications from everyone. We work with our colleague network Groups - including our Race, LGBTQ+, Disability and Gender Networks to increase the number of applications we receive from different backgrounds.
To request any adjustments, please ask this during the application stage or contact the Recruitment Team.
Happy to Talk Flexible Working - To help us be more inclusive, requests for flexible working will be considered at any point in your application or employment. Although we may deem this may not be suitable for every role, we will try and be supportive where we can. We would encourage you to contact our recruitment team to discuss any requirements you may have.
TrustFord is an equal opportunities employer and does not discriminate on any grounds other than ability to carry out the job role.
All offers of employment are subject to a background check.
We advertise our vacancies to attract candidates and not agency suppliers. If we need agency assistance, then we will contact agencies from our Preferred Supplier List. Any speculative CVs we receive will not be accepted as an introduction.
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.