Army - Head of Campaigns
| Posting date: | 30 May 2025 |
|---|---|
| Salary: | £59,690 per year, pro rata |
| Hours: | Full time |
| Closing date: | 29 June 2025 |
| Location: | SP11 8HT |
| Remote working: | On-site only |
| Company: | Ministry of Defence |
| Job type: | Permanent |
| Job reference: | 404880 |
Summary
This is a high-profile role that requires a strategic thinker with a passion for creative storytelling, audience insight, and innovation in communications. This role is key in shaping how the British Army is perceived by the public, using both traditional and digital media to deliver measurable impact.
The Head of Campaigns brings Army strategic messaging to life by developing campaigns that target new and traditional audiences. You will lead the strategic development and delivery of high-impact communications campaigns. This role reports to the Deputy Head of Strategic Communications and sits within the Communications and Engagement team. You will oversee a team of four Campaign Managers, ensuring the successful planning, execution, and evaluation of multi-channel campaigns that enhance the Army’s reputation and engage our audiences.
Key responsibilities:
Lead all aspects of the development and execution of integrated communications campaigns to promote the British Army using Government Communications Service methodologies.
Build a close relationship with British Army recruitment communications and marketing teams to find ways to maximise effects.
Manage, mentor, and inspire the team of Campaign Managers, fostering a culture of creativity, collaboration, and high performance.
Identify and attract new audiences through targeted and innovative approaches, ensuring diversity in communications channels.
Establish KPIs, monitor campaign effectiveness, and use data-driven insights to optimise performance and maximise reach and engagement.
Provide regular reports on effectiveness of campaigns to Army Communications and Engagement leadership.
Champion the Government Communication Service methodologies across Army Communications and Engagement and the wider army.
Stay ahead of industry trends, new technologies, and best practices in marketing and communications to keep Army campaigns at the forefront of innovation.
(Remote working within this role is something that can be discussed at interview stages or with your future line manager if you are found successful.)
The Head of Campaigns brings Army strategic messaging to life by developing campaigns that target new and traditional audiences. You will lead the strategic development and delivery of high-impact communications campaigns. This role reports to the Deputy Head of Strategic Communications and sits within the Communications and Engagement team. You will oversee a team of four Campaign Managers, ensuring the successful planning, execution, and evaluation of multi-channel campaigns that enhance the Army’s reputation and engage our audiences.
Key responsibilities:
Lead all aspects of the development and execution of integrated communications campaigns to promote the British Army using Government Communications Service methodologies.
Build a close relationship with British Army recruitment communications and marketing teams to find ways to maximise effects.
Manage, mentor, and inspire the team of Campaign Managers, fostering a culture of creativity, collaboration, and high performance.
Identify and attract new audiences through targeted and innovative approaches, ensuring diversity in communications channels.
Establish KPIs, monitor campaign effectiveness, and use data-driven insights to optimise performance and maximise reach and engagement.
Provide regular reports on effectiveness of campaigns to Army Communications and Engagement leadership.
Champion the Government Communication Service methodologies across Army Communications and Engagement and the wider army.
Stay ahead of industry trends, new technologies, and best practices in marketing and communications to keep Army campaigns at the forefront of innovation.
(Remote working within this role is something that can be discussed at interview stages or with your future line manager if you are found successful.)