Senior Campaigns and Partnerships Manager - GCS GREAT Campaigns Team
| Posting date: | 12 February 2025 |
|---|---|
| Salary: | £46,169 to £50,062 per year |
| Hours: | Full time |
| Closing date: | 10 March 2025 |
| Location: | London |
| Company: | Government Recruitment Service |
| Job type: | Permanent |
| Job reference: | 390491/1 |
Summary
The GREAT campaign is the UK’s flagship international promotion campaign. Established in 2011, the objective of the GREAT programme is to drive economic growth across the entire nation, by encouraging an international audience to visit, study, trade, invest, live and work in the UK. Used by 22 government departments and arm-length bodies (ALBs), the campaign promotes the best of the UK and is currently live in 164 countries.
GREAT HQ delivers three main strands of work:
The overall governance of the cross-government GREAT programme, which aims to ensure the programme is delivered strategically and efficiently across Government Departments and ALBs.
The implementation and management of the GREAT brand and social, to ensure a high-quality, consistent and professional delivery across 22 government departments and over 145 countries in HMG's international network.
Delivering campaigns that aim to improve international perceptions of the UK and drive higher consideration of UK opportunities in tourism, trade, investment and education, by running both physical events and paid media campaigns in key markets across the world, in partnership with private sector companies and high profile individuals.
GREAT is the UK's international promotion programme, showcasing the very best of the nation across the globe, inspiring the world to, visit, study and do business with us.
Do you want to work in one of the most exciting roles in government? You will have responsibility for the planning and delivery of GREAT's centrally led campaigns, events and brand activations internationally and management of our partner and agency relationships to support these campaigns. No one day is ever the same - you could be working with the Premier League to organise a live screening in the US, or producing a digital campaign featuring innovative British businesses.
Over the past 18 months, GREAT HQ has delivered campaigns in the US, France, Saudi Arabia and projects at major events such as COP29 and the World Cup in Qatar. You can find out more about what we do here: https://greatcampaign.com
In 2025/26, GREAT will be delivering a major new campaign in the US, helping to enhance perceptions and drive growth, and bolstering our work with the private sector and high-profile individuals - this role will take a leading role in delivering this.
Available posts
We will be looking for one permanent hire and one hire to cover a period of maternity leave for 12 months. The 12 month post can be either a 12 month fixed term contract, or a loan from your home department. Please ensure that you have approval from your home department if you are interested in the loan position.
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