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2932 - Senior Digital Marketing and Partnerships Manager
| Posting date: | 10 February 2025 |
|---|---|
| Salary: | £47,657 to £52,040 per year |
| Hours: | Full time |
| Closing date: | 10 March 2025 |
| Location: | SW1H 9AJ |
| Remote working: | On-site only |
| Company: | Ministry of Justice |
| Job type: | Permanent |
| Job reference: | 2932 |
Summary
Summary
The Ministry of Justice supports people at some of the hardest times in their lives. From helping victims of crime to access support, to giving ex-offenders a second chance in employment, our work makes a real difference and impacts people’s lives for the better. Two exciting opportunities have arisen to join our Digital Marketing and Partnerships team. Our Senior Digital Marketing and Partnerships Managers will deliver smarter, more targeted digital partnership and marketing activity for MoJ’s priority campaigns and communications. The roles are varied, interesting and rewarding. You will play an active role in driving real-world outcomes by championing optimisation and innovation on paid social, search, digital display and influencer/partnership marketing. In return, we offer investment in your development and wellbeing at work, a competitive pension and benefits arrangements, and access to extensive professional support networks, such as the Government Communication Service. We pride ourselves on our team culture and focus on making a difference in people’s lives. We advocate for diversity, inclusion and wellbeing, and aim to create a workplace where everyone feels valued and a sense of belonging.
Job Description
These are varied, dynamic roles that are both strategic and hands-on. You will work on campaigns across the Ministry of Justice portfolio, from brand and awareness activity through to acquisition and recruitment marketing. You will be proactive in driving efficiencies and innovations by reviewing plans, upskilling others and shaping marketing strategies. You’ll be in regular contact with media agencies and tech platforms, influencing ways of working and challenging plans to drive best practice and maximise value for public money. As part of the wider digital marketing team, you will have the opportunity to shape your individual role and specialist areas. In this you will be developed and supported by the Head of Digital Marketing and Partnerships.
Responsibilities
Job specification:
• Advise in-house teams on digital marketing for priority MoJ campaigns (e.g. frontline staff recruitment, victim support, offender employment)
• Where needed, lead on social, programmatic/display and search elements of paid campaigns, including:
• Project management of marketing plans, timelines and agencies
• Review and scrutiny of agency pitches and documents – buying brief, media plan, audience targeting, channel split, media schedule
• Development of briefing documents and social ad content plans
• Measurement and evaluation, optimisation and A/B tests
• Help develop audience and partner mapping and segmentation on digital media channels, including implementation advice based on available data and platforms/targeting capabilities
• Support outreach and engagement plans to harness partner support, including feeding into influencer strategies and processes for onboarding and maintaining partner relationships
• Work with creative agencies and in-house digital teams to co-create boosted and paid social campaigns for priority news and non-campaign activity.
• Build and champion robust evaluation, attribution and tagging for marketing activity, including using Google Analytics 4 and Google Tag Manager. Feed into evaluation reports against campaign objectives and media spend
• Advise, influence and collaborate with agencies, in-house teams and partners to achieve optimised shared goals, improving SLAs and ROI on paid media wherever possible
• Train and coach others across MoJ on digital marketing and paid partnerships best practice and contribute to the team’s inclusive, creative and supportive culture
Person specification:
• You are experienced in digital marketing and partnerships (earned or paid) and have a passion for social media and digital innovations
• You know how to develop and implement digital marketing plans, influencer and partnership strategies, and engaging social content plans
• You are driven by outcomes, insight and understanding your audiences – including intermediaries such as influencers and stakeholders
• You can interrogate data and use Google Analytics to gain insights into your marketing.
• You are enthused by innovations in marketing and proactively keep up to date with new trends, opportunities and challenges for the tech and marketing industries. You enjoy test-and-learn, creative approaches to your work
• You are a team player and have experience working in cross-disciplinary teams or with multiple agencies as part of a campaign
• You are an effective, organised project manager and work well at pace to meet demanding, competing deadlines
• You are proactive and seek out opportunities to engage your stakeholders and influence decision makers.
Essential:
• Experience of running paid social directly on platforms or through buying agencies
• Experience of running or reviewing digital marketing plans across multiple digital channels e.g. search, social, digital display/programmatic
• Experience in partnership toolkits, models and strategies for social media or marketing
• Experience of marketing evaluation (e.g. Datorama, native platform analytics), UTM tagging and using Google Analytics 4 to track marketing performance
• Experience of line management, coaching or training others
Desirable:
• Experience in implementing tags (e.g. via Google Tag Manager)
• Experience of CMS (e.g. Wordpress)
• Experience of wider digital marketing – search, display, programmatic, email, influencer
If you have outstanding questions about the role, contact the head of team – Mylinh Cao mylinh.cao@justice.gov.uk Closing Date: Monday 10 March 2025, midday (1200).
The Ministry of Justice supports people at some of the hardest times in their lives. From helping victims of crime to access support, to giving ex-offenders a second chance in employment, our work makes a real difference and impacts people’s lives for the better. Two exciting opportunities have arisen to join our Digital Marketing and Partnerships team. Our Senior Digital Marketing and Partnerships Managers will deliver smarter, more targeted digital partnership and marketing activity for MoJ’s priority campaigns and communications. The roles are varied, interesting and rewarding. You will play an active role in driving real-world outcomes by championing optimisation and innovation on paid social, search, digital display and influencer/partnership marketing. In return, we offer investment in your development and wellbeing at work, a competitive pension and benefits arrangements, and access to extensive professional support networks, such as the Government Communication Service. We pride ourselves on our team culture and focus on making a difference in people’s lives. We advocate for diversity, inclusion and wellbeing, and aim to create a workplace where everyone feels valued and a sense of belonging.
Job Description
These are varied, dynamic roles that are both strategic and hands-on. You will work on campaigns across the Ministry of Justice portfolio, from brand and awareness activity through to acquisition and recruitment marketing. You will be proactive in driving efficiencies and innovations by reviewing plans, upskilling others and shaping marketing strategies. You’ll be in regular contact with media agencies and tech platforms, influencing ways of working and challenging plans to drive best practice and maximise value for public money. As part of the wider digital marketing team, you will have the opportunity to shape your individual role and specialist areas. In this you will be developed and supported by the Head of Digital Marketing and Partnerships.
Responsibilities
Job specification:
• Advise in-house teams on digital marketing for priority MoJ campaigns (e.g. frontline staff recruitment, victim support, offender employment)
• Where needed, lead on social, programmatic/display and search elements of paid campaigns, including:
• Project management of marketing plans, timelines and agencies
• Review and scrutiny of agency pitches and documents – buying brief, media plan, audience targeting, channel split, media schedule
• Development of briefing documents and social ad content plans
• Measurement and evaluation, optimisation and A/B tests
• Help develop audience and partner mapping and segmentation on digital media channels, including implementation advice based on available data and platforms/targeting capabilities
• Support outreach and engagement plans to harness partner support, including feeding into influencer strategies and processes for onboarding and maintaining partner relationships
• Work with creative agencies and in-house digital teams to co-create boosted and paid social campaigns for priority news and non-campaign activity.
• Build and champion robust evaluation, attribution and tagging for marketing activity, including using Google Analytics 4 and Google Tag Manager. Feed into evaluation reports against campaign objectives and media spend
• Advise, influence and collaborate with agencies, in-house teams and partners to achieve optimised shared goals, improving SLAs and ROI on paid media wherever possible
• Train and coach others across MoJ on digital marketing and paid partnerships best practice and contribute to the team’s inclusive, creative and supportive culture
Person specification:
• You are experienced in digital marketing and partnerships (earned or paid) and have a passion for social media and digital innovations
• You know how to develop and implement digital marketing plans, influencer and partnership strategies, and engaging social content plans
• You are driven by outcomes, insight and understanding your audiences – including intermediaries such as influencers and stakeholders
• You can interrogate data and use Google Analytics to gain insights into your marketing.
• You are enthused by innovations in marketing and proactively keep up to date with new trends, opportunities and challenges for the tech and marketing industries. You enjoy test-and-learn, creative approaches to your work
• You are a team player and have experience working in cross-disciplinary teams or with multiple agencies as part of a campaign
• You are an effective, organised project manager and work well at pace to meet demanding, competing deadlines
• You are proactive and seek out opportunities to engage your stakeholders and influence decision makers.
Essential:
• Experience of running paid social directly on platforms or through buying agencies
• Experience of running or reviewing digital marketing plans across multiple digital channels e.g. search, social, digital display/programmatic
• Experience in partnership toolkits, models and strategies for social media or marketing
• Experience of marketing evaluation (e.g. Datorama, native platform analytics), UTM tagging and using Google Analytics 4 to track marketing performance
• Experience of line management, coaching or training others
Desirable:
• Experience in implementing tags (e.g. via Google Tag Manager)
• Experience of CMS (e.g. Wordpress)
• Experience of wider digital marketing – search, display, programmatic, email, influencer
If you have outstanding questions about the role, contact the head of team – Mylinh Cao mylinh.cao@justice.gov.uk Closing Date: Monday 10 March 2025, midday (1200).