Marketing Manager - 6 Month Fixed Term Contract
| Posting date: | 25 November 2024 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Competitive |
| Hours: | Full time |
| Closing date: | 06 December 2024 |
| Location: | Welwyn Garden City, Hertfordshire, AL7 1GA |
| Company: | Tesco |
| Job type: | Contract |
| Job reference: | tesco/TP/15718214/920909 |
Summary
About the role
At Tesco, we believe in the power of spending more time together, face to face, than apart. So, during your working week, you can expect to spend 60% of your time in one of our office locations or local sites and the rest remotely. We also recognise that life looks a little different for each of us. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. That’s why at Tesco, we always welcome a conversation about flexible working. So, talk to us throughout your application about how we can support.
Responsible for the end to end marketing of supporting Ease communications through multi-channel effective and engaging campaigns. As a Marketing Manager, you\'ll be part of the team that creates and communicates reasons for our 40 million+ customers across the globe to choose more of Tesco more often. You\'ll sit right at the heart of the business, taking a lead on how we communicate Ease to our customers, steering cross-functional teams to develop long and short term customer propositions that you\'ll then communicate via multi-channel campaigns
You will be responsible for
- Developing and refining proposition and strategies that focus on Ease, under the theme of \'Easy for You, Wherever you Are\' for our customers.
- Creating a brand toolkit, alongside the Brand Expression Team, that outlines how we should be talking improvements to make an easier shopping experience for customers.
- Creating a campaign vehicle (potentially with agencies) to allow us to communicate improvements to our stores to make the shopping experience easier for customers.
- Crafting informative strategies to clarify the business opportunity, desired behavioural changes and concept on how to bring an event to life across our channels and customer touch-points.
- Analysing customer and financial insight, to keep up with the latest data and make bold recommendations about where Tesco should prioritise investment for customers at key moments.
- Using your influencing skills and flair for storytelling to present and energise the business and brief external agencies around Ease plans.
- Forecasting, managing and tracking of budgets, always looking for ways to optimise and be as efficient and effective as possible with every £.
- Briefing internal channel teams to coordinate support for campaign activity (including but not limited to Performance Marketing, email, in-store comms).
- Co-ordinating with Media teams to plan targeted communication to specific, defined audiences.
- Reviewing targets and objectives with Insight teams, to also allow for improvements for customers and campaign effectiveness.
You will need
Operation skills relevant for this job:
I am skilled at...
- Delivering inspiring briefs and feedback
- Developing impactful multi-channel comms
- Developing motivating propositions
I understand how to...
- Turn data into actionable insight
- Develop a consistent brand expression
- Create outstanding retail experience
- Assess creative work
- Collaborate with multiple teams
Experience relevant for this job:
- Cross-functional teams leadership
- Strategic and propositional development, turning insight into problem statements and solutions.
- Crafting and delivering a marketing brief
- Assessing and giving feedback on strategic and creative work
- Developing and deploying integrated campaigns in paid, owned and earned media channels
- Agency and wider partnership management
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What’s in it for you
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us
Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.
It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year.
We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers.
But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.
We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers
Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date.
For more information about us please visit www.tescoplc.com
Proud member of the Disability Confident employer scheme