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Head of Marketing & Communications
| Posting date: | 17 June 2024 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Negotiable |
| Hours: | Full time |
| Closing date: | 08 July 2024 |
| Location: | London, NW8 9NH |
| Company: | NHS Jobs |
| Job type: | Permanent |
| Job reference: | B0263-24-0083 |
Summary
As directed by the Commercial Director, implement an annual Marketing Plan to generate leads which convert into sales, enabling the profitable growth of the Hospital As directed by the Commercial Director, implement an annual Communication plan and keep the Hospital and key stake holders informed Market and competitor analysis to inform marketing & business development opportunities which fit our brand, maximising all opportunities for growth Devise and implement direct marketing campaigns, on and offline to specifically generate leads which convert into sales, enabling the profitable growth of the Hospital Oversee the production of promotional activity and collateral to drive direct marketing activity, in particular but not exclusively self-pay customers Monitor and report actual on and off line marketing activity v target and spend to show a return on investment Ongoing review and updates of the Hospital website to attract, inform and generate new sales enquiries