Senior Marketing Campaigns Manager
| Posting date: | 03 June 2024 |
|---|---|
| Salary: | £40,025 per year |
| Additional salary information: | Leeds: £40,025, London: £44,043 |
| Hours: | Full time |
| Closing date: | 13 June 2024 |
| Location: | Leeds |
| Company: | Government Recruitment Service |
| Job type: | Permanent |
| Job reference: | 355605/1 |
Summary
We are looking for Senior Campaign Managers who can hit the ground running as part of a high performing team in an exciting and fast paced communications environment.
This is an opportunity to work in a friendly and welcoming team where you’ll get end to end experience of delivering campaigns to make an impact on some of the most challenging health issues facing the nation, including smoking, vaccinations, mental ill health and adult social care recruitment.
Applicants are required to have substantial and demonstrable experience of activating integrated campaigns that create behaviour change, across advertising, PR, social, digital and partnerships. You’ll also have a track record of delivering qualitative and quantitative research to inform campaign development and evaluation.
You’ll be joining an organisation that is committed to diversity and inclusion and offers an excellent range of training and development opportunities.
So, if you’re a passionate about marketing and communications and making a positive difference to people’s lives, we’d like to hear from you.
This role will help deliver our campaign programme for 2024/25. This includes:
- Development and delivery of innovative and impactful multi-channel marketing campaigns and digital products (website, e-crm and app content) that change attitudes and behaviour to help address public health challenges. This may include the development of campaign messaging/proposition, creative content, delivery of PR, partnerships and multicultural activity.
- Working closely and collaboratively with stakeholders across the health system and government.
- Delivery of relevant campaign research and evaluation.
- Provision of effective project, budget and agency management as well as campaign assurance.
Role Responsibilities:
Campaign Delivery
- Understand how campaigns support wider departmental priorities.
- Manage and deliver integrated campaigns including strategy, creative development, production, media planning, buying and implementation and evaluation.
- The above could include, but not be limited to: TV, Video-on-Demand, Online Video, radio, digital (including social and search), out of home, PR, influencers and multicultural community outreach programmes (including, for example, PR, print, social, radio and podcasts.
- Be curious and passionate about developing technologies including AI.
- Commission, quality assure work and collaborate with specialist agencies, where required.
- Deliver campaigns on time and on budget – striving for value for money.
- Delivery of relevant campaign research and evaluation.
Digital Product Delivery
- Lead or work with team members in the development of an annual content plan.
- Lead the maintenance and development of our always on email programmes, working with specialist agencies.
- Maintain and develop our always on digital products in partnership with our Digital Product team and/or specialist agencies.
- Use digital analytics tools where appropriate.
- Provide weekly and/or monthly reports on digital product performance metrics.
Content Delivery
- Lead the development of written articles and video assets for the digital product portfolio and partnership offers, working closely with policy and clinical teams and specialist agencies, including brief writing, creative development and production.
- Copywriting, where required.
Project Management
- Lead the development of project timelines, including determining priorities and managing upwards any challenges or competing priorities.
- Lead or effectively delegate the management of workflow and status documents, as required.
- Lead or support the management of third-party suppliers including specialist agencies, where required.
- Lead or support the management of stakeholders, from preparing presentations through to presenting, where required.
- Identify areas for improvement or simplification of processes, as required.
- Provide recommendations for project delivery decisions based on evidence and experience and relevant considerations such as timing, cost, benefits and risks.
Stakeholder and People Management
- Build strong professional relationships with DHSC policy and communications teams and NHS Digital, social and clinical teams with the ability to positively influence where required.
- Work with and motivate multi-disciplinary teams to deliver their full potential or work independently, as required.
- Champion an environment of inclusion, openness, and innovation.
- Be able to constructively challenge, make difficult decisions and effectively manage up and down.
- Line manage direct reports where required.
Administration
- Understand and effectively manage financial processes with your team. This could include:
- Building positive working relationships with key finance team contacts.
- Supporting the development of business cases.
- Raising purchase orders.
- Managing estimates and invoices from third party suppliers.
- Regularly updating financial trackers, plus monthly and quarterly reporting.
- Organising and managing meetings (online, in-person and hybrid) as required.
- Striving to deliver value for money across all projects.