Digital Fundraising Executive
| Posting date: | 22 April 2024 |
|---|---|
| Salary: | £30,000 to £35,000 per year |
| Additional salary information: | £30,000 - £35,000 per annum |
| Hours: | Full time |
| Closing date: | 06 May 2024 |
| Location: | Haywards Heath, West Sussex, RH16 3BW |
| Company: | Sightsavers |
| Job type: | Permanent |
| Job reference: | 2024-1297_1713786379 |
Summary
Sightsavers implements projects in over 30 countries in Africa and South Asia working to eliminate avoidable blindness and promote the rights of people with disabilities.
Salary: £30,000 - £35,000 per annum
Location: UK remote - with monthly travel to Haywards Heath, West Sussex
Contract: Permanent
Hours: This is a full-time or part-time role with some flexibility around hours worked.
As Digital Fundraising Executive, you will manage specific digital campaigns to drive supporter acquisition, engagement, retention and income. You will play an important role in ensuring we provide the best possible experiences for supporters online, and that the online content and journeys are as good as they can be.
Managing specific digital fundraising projects, working with internal stakeholders and suppliers to ensure requirements are met, projects are delivered on time and on budget, and targets are achieved.
- Project Management: Oversee digital fundraising projects, ensuring they meet requirements, stay within budget, and hit targets.
- Digital Integration: Enhance offline campaigns with digital content and messaging in collaboration with fundraising teams.
- Email Campaigns: Manage the full cycle of email campaigns, from planning to analysis and feedback.
- Supporter Onboarding: Create welcoming experiences for new sign-ups to foster loyalty.
- Strategic Development: Work with the Digital Manager to grow international fundraising through various digital channels.
- Performance Monitoring: Keep track of fundraising activities, update plans, and implement optimisations as needed.
- Testing and Optimization: Assist in A/B and multivariate testing to improve digital fundraising efforts.
- Global Efficiency: Ensure campaign activities are efficient and optimised internationally.
- Collaborative Projects: Support the Digital Managers and Head of Digital Fundraising with additional projects.
As the Digital Fundraising Executive, you will be responsible for managing projects to maximise income, plus supporter recruitment, engagement, and retention, through digital channels. Their work will include email, search, display and paid social campaigns across one or more countries where Sightsavers fundraises. Working with colleagues across fundraising and beyond to ensure digital support for the relevant campaigns is effective and optimised.
Required Skills
Essential:
* Proven experience in managing digital fundraising projects with timely delivery, adherence to briefs and budgets, and effective results reporting.
* Knowledge and experience in key digital marketing or fundraising disciplines, including CMS, email platforms, social media, search and display advertising, and GA4.
* Excellent writing skills with a background in fundraising copywriting.
* Competence in data analysis, reporting setup, and tracking progress against KPIs.
* Strong communication and interpersonal skills, capable of engaging both technical and non-technical audiences.
* Project management skills involving coordination with multiple teams and external agencies to achieve organisational goals.
Desirable:
* Experience in international fundraising.
* Understanding of various individual-giving fundraising disciplines, such as mailings, inserts, and TV advertising.
* Experience in orchestrating virtual mass participation events.
* Strong editing and proofreading abilities.
* Research skills to identify new digital and fundraising opportunities.
To apply for this exciting opportunity, please complete an application via our recruitment portal. We are particularly interested in learning of your motivations for applying.
As an equal opportunity employer, we actively encourage applications from all sections of the community. Sightsavers is a Disability Confident Leader and qualified people with a disability are particularly encouraged to apply.
Sightsavers is an employer that does not tolerate any form of harassment and has zero tolerance for sexual exploitation and abuse. All potential candidates will be subjected to rigorous background checks and controls.
In line with its commitment to safe programming and recruitment, Sightsavers participates in the inter-agency Misconduct Disclosure Scheme (MDS) administered by the Steering Committee for Humanitarian Response. Through collaboration with other MDS members, Sightsavers aims to ensure that there are no sexual exploitation, abuse or harassment issues relating to potential new hires and that we can respond systematically to checks from fellow MDS members. This ensures our work is accountable, delivered to a high standard and supports safeguarding across the development and humanitarian fields.
Proud member of the Disability Confident employer scheme