Marketing Manager
| Posting date: | 05 April 2024 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Competitive Salary |
| Hours: | Full time |
| Closing date: | 05 May 2024 |
| Location: | St Albans, AL1 3XH |
| Company: | Burton's Biscuits |
| Job type: | Permanent |
| Job reference: | 2009 |
Summary
Job Advert
Who are we ?
We are FBC UK, Fox's Burton's Companies! ……-And we bake the UK's most incredible biscuits (we might be slightly biased, but we
will leave that for you to judge).
FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming
together to create one unique, integrated company.
We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We bake our incredible
biscuits at eight bakeries across the UK, located at Ilse of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley
& Dorset. We also have offices for our supporting services in St Albans, Liverpool and Moreton. Together, we employ circa 4,000
amazing employees across all our locations.
We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming the number two biscuit
manufacturer worldwide.
We are proud to be part of the Ferrero enlarged family: such a fantastic and successful business. The Ferrero Group operates in
more than 50 countries, with products sold in over 170 countries, represented by almost 38.000 employees worldwide, and a
consolidated turnover of €12.7 billion (2020-21).
Along with our fantastic brand portfolio, we also have long-term agreements to manufacture several sweet & savoury snacks across
Mars, Jacobs, and LU branded products. In addition, we are proud to be a strategic partner for many retailer-branded products.
Our employees make our business special. With strong family values, we believe FBC UK is a more prosperous and fun place to work
with when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each
whilst meeting our business goals.
And don't forget… work hard but play harder!
What does your typical day look like?
We are seeking an entrepreneurial & pioneering individual, who thrives on defining and delivering best-in-class consumer & shopper
marketing strategies. The successful candidate will play a critical role in identifying the capabilities and resources needed to
deliver truly disruptive marketing campaigns for the UK launch.
* Design, develop, and implement the marketing strategy & plan
* Build and execute the media strategy, in partnership with the media agency and the support of global marketing
* Lead advertising development, together with the creative agency and the support of global marketing
* Maintain a pulse on the competitive environment to assess the impact on the consumer & brand performance
* Build the promotional strategy together with the distributor and monitor to ensure excellent execution
* Manage marketing budgets, monitoring performance and proposing corrective strategies when appropriate
* Recommend the launch/innovation brand & portfolio pipeline.
* Collaborate with the Country Manager to design, build & present the UK 5-year strategic plan
* Bring support (and positive challenge when needed) to the distributor, leveraging pre-aligned KPIs
What are the key ingredients needed for the role?
* Relevant degree, or proven experience
* Experience launching a brand from start to finish
* Brand management experience, preferably within the UK FMCG industry
* Experience in developing strategies, aligning senior stakeholders, and driving the brand agenda
* Project management experience with a strong focus on strategic planning and execution
* Experience in E-commerce and digital marketing campaign execution
* A pioneer - comfortable leading and managing change and collaborating across teams to achieve financial targets and joint goals
* Naturally curious and consumer-focused, with a keen eye for emerging trends.
* Strong ownership of results and how those results are achieved
* Desire to continually learn, and challenge the status quo, using problem-solving skills
* Strong analytical skills with experience in Excel, including Macros, V-Lookups and Pivot Tables
* Excellent presentation and written communication skills
* Flexibility to travel - primarily domestic, with the potential for international travel
If you are ready to begin a career with real bite, we would love to hear from you so apply now by clicking the link below.
Who are we ?
We are FBC UK, Fox's Burton's Companies! ……-And we bake the UK's most incredible biscuits (we might be slightly biased, but we
will leave that for you to judge).
FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming
together to create one unique, integrated company.
We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We bake our incredible
biscuits at eight bakeries across the UK, located at Ilse of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley
& Dorset. We also have offices for our supporting services in St Albans, Liverpool and Moreton. Together, we employ circa 4,000
amazing employees across all our locations.
We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming the number two biscuit
manufacturer worldwide.
We are proud to be part of the Ferrero enlarged family: such a fantastic and successful business. The Ferrero Group operates in
more than 50 countries, with products sold in over 170 countries, represented by almost 38.000 employees worldwide, and a
consolidated turnover of €12.7 billion (2020-21).
Along with our fantastic brand portfolio, we also have long-term agreements to manufacture several sweet & savoury snacks across
Mars, Jacobs, and LU branded products. In addition, we are proud to be a strategic partner for many retailer-branded products.
Our employees make our business special. With strong family values, we believe FBC UK is a more prosperous and fun place to work
with when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each
whilst meeting our business goals.
And don't forget… work hard but play harder!
What does your typical day look like?
We are seeking an entrepreneurial & pioneering individual, who thrives on defining and delivering best-in-class consumer & shopper
marketing strategies. The successful candidate will play a critical role in identifying the capabilities and resources needed to
deliver truly disruptive marketing campaigns for the UK launch.
* Design, develop, and implement the marketing strategy & plan
* Build and execute the media strategy, in partnership with the media agency and the support of global marketing
* Lead advertising development, together with the creative agency and the support of global marketing
* Maintain a pulse on the competitive environment to assess the impact on the consumer & brand performance
* Build the promotional strategy together with the distributor and monitor to ensure excellent execution
* Manage marketing budgets, monitoring performance and proposing corrective strategies when appropriate
* Recommend the launch/innovation brand & portfolio pipeline.
* Collaborate with the Country Manager to design, build & present the UK 5-year strategic plan
* Bring support (and positive challenge when needed) to the distributor, leveraging pre-aligned KPIs
What are the key ingredients needed for the role?
* Relevant degree, or proven experience
* Experience launching a brand from start to finish
* Brand management experience, preferably within the UK FMCG industry
* Experience in developing strategies, aligning senior stakeholders, and driving the brand agenda
* Project management experience with a strong focus on strategic planning and execution
* Experience in E-commerce and digital marketing campaign execution
* A pioneer - comfortable leading and managing change and collaborating across teams to achieve financial targets and joint goals
* Naturally curious and consumer-focused, with a keen eye for emerging trends.
* Strong ownership of results and how those results are achieved
* Desire to continually learn, and challenge the status quo, using problem-solving skills
* Strong analytical skills with experience in Excel, including Macros, V-Lookups and Pivot Tables
* Excellent presentation and written communication skills
* Flexibility to travel - primarily domestic, with the potential for international travel
If you are ready to begin a career with real bite, we would love to hear from you so apply now by clicking the link below.