Digital Marketing Manager
| Posting date: | 03 April 2024 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Negotiable |
| Hours: | Full time |
| Closing date: | 03 May 2024 |
| Location: | United Kingdom |
| Company: | Climate17 Ltd |
| Job type: | Permanent |
| Job reference: | BH-3598 |
Summary
Digital Marketing Manager, Science Based Targets initiative (SBTi)
Location: United Kingdom / Europe
Job Purpose and Background: Are you a consummate digital marketer with a passion for the environment? Are you looking for a role that gives you the opportunity to apply these interests and skills in a fast-moving and growing initiative at the cutting edge of corporate climate action?
The SBTi has an exciting opportunity for a Digital Marketing Manager to help drive business globally to set ambitious science-based targets for reducing their emissions in line with a net-zero economy.
This newly-created post will spearhead creative, multi-channel campaigns aimed at increasing uptake of science-based targets among companies and financial institutions world-wide. The successful candidate will be responsible for increasing success and supporting conversions at each stage in the SBTi’s company acquisition and retention funnel, including commitment, submission, and updates of science-based targets, across digital touchpoints.
About you:
With considerable experience of devising and implementing digital marketing campaigns and strategies leveraging a range of channels and tactics - including b2b campaigns aimed at increasing corporate conversions - you are motivated by the opportunity to tackle the climate crisis by increasing robust, credible, science-based corporate climate mitigation action. You are looking for a role that gives you the chance to develop and shape a new digital marketing function within a rapidly-evolving global organization.
About the SBTi:
The Science Based Targets initiative (SBTi) is a global body enabling businesses to set ambitious emissions reductions targets in line with the latest climate science. It is focused on accelerating companies across the world to halve emissions before 2030 and achieve net-zero emissions before 2050.
The initiative is a collaboration between the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF) and one of the We Mean Business Coalition commitments. The SBTi defines and promotes best practice in science-based target setting, offers resources and guidance to reduce barriers to adoption, and independently assesses and approves companies targets. For more information please visit www.sciencebasedtargets.org
Key responsibilities include:
Develop and implement digital marketing strategies and campaigns aimed at
increasing uptake of science-based targets, supporting successful target
submissions, and driving the development of increasingly ambitious targets
globally, including:
Paid search and SEO
Email marketing
Paid social
Content
Conduct or commission audience research aimed at generating insight to inform
the development of future campaigns
Optimize SBTi website content and journeys to support key marketing goals,
including generating user insight, analyzing user journeys, leveraging analytics
data and conducting A/B and multivariate testing
Monitor and evaluate digital marketing campaigns and strategies to improve
performance
Manage the SBTi’s Google Analytics, Google Tag Manager and Google Grant
accounts
Work with teams across the SBTi to maximize the impact of product or project
launches through integrated, data-driven digital marketing activity
Commission campaign-aligned digital content designed to engage and build
relationships with existing and new audiences
As required, create content including copywriting and managing the production of
digital communications productsManage relationships with external suppliers of
relevant services as required
Ensure the accurate application of the SBTi brand and style guidance across
digital platforms
Essential skills and experience needed:
At least five years' experience in digital marketing roles covering content, email,
search marketing and organic and paid social
A demonstrable track record of success in growing supporter or customer bases
and increasing conversions, including B2B experience
Significant experience of planning and delivering user-centric digital marketing
strategies and campaigns
Ability to be collaborative, agile and iterative in your approach
Comfortable with complexity, and able to quickly understand new data, trends,
climate science and technical greenhouse gas measurement approaches
Entrepreneurial spirit to help shape and grow our initiative
Ability to think strategically and creatively: analyze, synthesize, recommend and
take actions
Expert communication, presentation, and content development skills
Proven track record working with a range of CMS at an advanced level
Analytics experience – Google Analytics essential, additional tools desirable
Proven success record in digital communications
Project management and coordination skills
Excellent written and spoken English – other languages an advantage
Ability to work as part of a team in a multicultural environment
This is a full-time role based in the UK. The salary for this role will be dependent on location and level of experience. This role is a fixed-term contract for 12 months with the possibility of extension and it will be reporting to the Senior Digital and Content Manager.
Interested candidates should be legally allowed to work in the countries specified. The SBTi cannot sponsor any working visas.
SBTi is an equal opportunity employer - committed to building an inclusive workplace and diverse staff, where all can thrive. We welcome and strongly encourage applications from candidates of all identities and backgrounds, and do not discriminate on the basis of race, color, religion, gender or gender identity, sexual orientation, national origin, disability, or age.
Location: United Kingdom / Europe
Job Purpose and Background: Are you a consummate digital marketer with a passion for the environment? Are you looking for a role that gives you the opportunity to apply these interests and skills in a fast-moving and growing initiative at the cutting edge of corporate climate action?
The SBTi has an exciting opportunity for a Digital Marketing Manager to help drive business globally to set ambitious science-based targets for reducing their emissions in line with a net-zero economy.
This newly-created post will spearhead creative, multi-channel campaigns aimed at increasing uptake of science-based targets among companies and financial institutions world-wide. The successful candidate will be responsible for increasing success and supporting conversions at each stage in the SBTi’s company acquisition and retention funnel, including commitment, submission, and updates of science-based targets, across digital touchpoints.
About you:
With considerable experience of devising and implementing digital marketing campaigns and strategies leveraging a range of channels and tactics - including b2b campaigns aimed at increasing corporate conversions - you are motivated by the opportunity to tackle the climate crisis by increasing robust, credible, science-based corporate climate mitigation action. You are looking for a role that gives you the chance to develop and shape a new digital marketing function within a rapidly-evolving global organization.
About the SBTi:
The Science Based Targets initiative (SBTi) is a global body enabling businesses to set ambitious emissions reductions targets in line with the latest climate science. It is focused on accelerating companies across the world to halve emissions before 2030 and achieve net-zero emissions before 2050.
The initiative is a collaboration between the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF) and one of the We Mean Business Coalition commitments. The SBTi defines and promotes best practice in science-based target setting, offers resources and guidance to reduce barriers to adoption, and independently assesses and approves companies targets. For more information please visit www.sciencebasedtargets.org
Key responsibilities include:
Develop and implement digital marketing strategies and campaigns aimed at
increasing uptake of science-based targets, supporting successful target
submissions, and driving the development of increasingly ambitious targets
globally, including:
Paid search and SEO
Email marketing
Paid social
Content
Conduct or commission audience research aimed at generating insight to inform
the development of future campaigns
Optimize SBTi website content and journeys to support key marketing goals,
including generating user insight, analyzing user journeys, leveraging analytics
data and conducting A/B and multivariate testing
Monitor and evaluate digital marketing campaigns and strategies to improve
performance
Manage the SBTi’s Google Analytics, Google Tag Manager and Google Grant
accounts
Work with teams across the SBTi to maximize the impact of product or project
launches through integrated, data-driven digital marketing activity
Commission campaign-aligned digital content designed to engage and build
relationships with existing and new audiences
As required, create content including copywriting and managing the production of
digital communications productsManage relationships with external suppliers of
relevant services as required
Ensure the accurate application of the SBTi brand and style guidance across
digital platforms
Essential skills and experience needed:
At least five years' experience in digital marketing roles covering content, email,
search marketing and organic and paid social
A demonstrable track record of success in growing supporter or customer bases
and increasing conversions, including B2B experience
Significant experience of planning and delivering user-centric digital marketing
strategies and campaigns
Ability to be collaborative, agile and iterative in your approach
Comfortable with complexity, and able to quickly understand new data, trends,
climate science and technical greenhouse gas measurement approaches
Entrepreneurial spirit to help shape and grow our initiative
Ability to think strategically and creatively: analyze, synthesize, recommend and
take actions
Expert communication, presentation, and content development skills
Proven track record working with a range of CMS at an advanced level
Analytics experience – Google Analytics essential, additional tools desirable
Proven success record in digital communications
Project management and coordination skills
Excellent written and spoken English – other languages an advantage
Ability to work as part of a team in a multicultural environment
This is a full-time role based in the UK. The salary for this role will be dependent on location and level of experience. This role is a fixed-term contract for 12 months with the possibility of extension and it will be reporting to the Senior Digital and Content Manager.
Interested candidates should be legally allowed to work in the countries specified. The SBTi cannot sponsor any working visas.
SBTi is an equal opportunity employer - committed to building an inclusive workplace and diverse staff, where all can thrive. We welcome and strongly encourage applications from candidates of all identities and backgrounds, and do not discriminate on the basis of race, color, religion, gender or gender identity, sexual orientation, national origin, disability, or age.