Digital Marketing Manager
| Posting date: | 22 April 2024 |
|---|---|
| Salary: | £45,000 per year |
| Additional salary information: | c.£45,000 (dependent on level) |
| Hours: | Full time |
| Closing date: | 06 May 2024 |
| Location: | Fleet, Hampshire |
| Remote working: | Hybrid - work remotely up to 3 days per week |
| Company: | The Brain Tumour Charity |
| Job type: | Permanent |
| Job reference: | DMM-Apr24 |
Summary
Job summary:
As leader of The Charity’s social and paid media team, you’ll develop and own the delivery of our social media and PPC campaigns and lead the strategic direction of our channels as we help all those with brain tumours live longer, better lives.
You’ll line manage two Digital Marketing Officers and work with a range of colleagues across The Charity to implement an overarching content marketing approach. You’ll be working to put our brand out there and grow our reach and influence with target audiences, mobilising their voices to inspire change.
Who we're looking for:
You have strong digital marketing and paid social experience across both brand and fundraising campaigns. You’re passionate, with a flair for the creative, well organised and an excellent communicator and team motivator. You use a data-driven approach to plan your elements of multichannel marketing campaigns, working your channels hard as part of the wider digital marketing matrix.
Key accountabilities:
Lead The Charity’s social media strategy
Line manage and coach two Digital Marketing Officers to design and implement both paid and organic plans
Oversee and develop the Google Ads grant and PPC plans
Drive supporter acquisition as part of multichannel marketing campaigns, selecting the best channels, audience segmentations and ad formats
Brief internal teams and work with the Digital Marketing Officers to create copy and content for ad creatives and our always-on social content calendar
Work with the other Digital Marketing Managers to implement a cohesive content marketing approach with shared reach, conversion aspirations and goals, and to ensure the seamless tracking and use of data between platforms
You'll be a great fit if:
We encourage you to apply to the role even if you do not meet all of the criteria.
Experience:
A track record in researching, planning and implementing social, content and influencer marketing strategies
Enjoy planning and building paid media ad sets
Experience in managing Google Ad campaigns
Experience in working with agencies to implement wider digital campaigns
Have a track record of managing small, high performing social media teams – or are ready to make the next step up into managing a team
Knowledge, Skills & Abilities:
Have an appreciation for social and paid media’s part in the wider context of a charity’s digital marketing portfolio
Skilled in working collaboratively with other Digital Marketing colleagues to create the best integrated campaigns possible
Curious and a self-starter – taking ownership of their development and consistently seeking to learn and build on their knowledge – particularly when it comes to the platform and marketing developments within the social and content marketing arena
*Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time.
What we'd like to give you:
You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference.
Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2 days in the office each week.
Working hours: This role is 37.5 hours per week, with some out of hours working.
Benchmarked salary: c.£45,000 (dependent on level)
Our amazing benefits:
• 25 days annual leave (pro-rated for those who are part-time). Increases yearly with length of service
• Celebrate your work anniversary in true Charity style
• Occupational Sick Pay
• Hybrid working
• Flexible working
• Charity pension
• 1 day life leave per year to celebrate a special moment of your choice
• Wellbeing support including professional counselling
• A personalised on-boarding programme
• Cycle to Work Scheme
• Perkbox – our team discount portal
• Health care vouchers
*Some of these benefits are non-contractual and are subject to change
Diversity & Inclusion:
The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.
How to apply to our team:
Please apply by clicking the red ‘join our team’ button on our website, attaching your CV and a covering letter explaining why you want the role, what you would bring to the team and how your skillset and experience will enable us to make a real impact for those affected by brain tumours.
We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please drop us a line at careers@thebraintumourcharity.org.
Advert close date: 06 May 2024
First interview date and location: TBC over Zoom
Second interview date and location: TBC at our office in Fleet
The post holder will also;
Contribute to achieving the objectives of The Brain Tumour Charity
Live and breathe our values by being bold, collaborative and innovative, with a community-first approach to everything you do
Undertake any additional and ad hoc tasks as required
Participate in team meetings and other meetings as required
Monitor and evaluate activities and provide written reports
Represent The Charity at external events in a professional manner
Work within an equal opportunities framework
Adhere to all The Charity’s policies, procedures and working
Ensure all records are held in compliance with GDPR, The Fundraising Regulator Code of Practice and The Brain Tumour Charity policies.
We process your data in accordance with the Data Protection Act 2018 and the General Data Protection Regulation. For full details, please read our privacy policy for job applicants.
As leader of The Charity’s social and paid media team, you’ll develop and own the delivery of our social media and PPC campaigns and lead the strategic direction of our channels as we help all those with brain tumours live longer, better lives.
You’ll line manage two Digital Marketing Officers and work with a range of colleagues across The Charity to implement an overarching content marketing approach. You’ll be working to put our brand out there and grow our reach and influence with target audiences, mobilising their voices to inspire change.
Who we're looking for:
You have strong digital marketing and paid social experience across both brand and fundraising campaigns. You’re passionate, with a flair for the creative, well organised and an excellent communicator and team motivator. You use a data-driven approach to plan your elements of multichannel marketing campaigns, working your channels hard as part of the wider digital marketing matrix.
Key accountabilities:
Lead The Charity’s social media strategy
Line manage and coach two Digital Marketing Officers to design and implement both paid and organic plans
Oversee and develop the Google Ads grant and PPC plans
Drive supporter acquisition as part of multichannel marketing campaigns, selecting the best channels, audience segmentations and ad formats
Brief internal teams and work with the Digital Marketing Officers to create copy and content for ad creatives and our always-on social content calendar
Work with the other Digital Marketing Managers to implement a cohesive content marketing approach with shared reach, conversion aspirations and goals, and to ensure the seamless tracking and use of data between platforms
You'll be a great fit if:
We encourage you to apply to the role even if you do not meet all of the criteria.
Experience:
A track record in researching, planning and implementing social, content and influencer marketing strategies
Enjoy planning and building paid media ad sets
Experience in managing Google Ad campaigns
Experience in working with agencies to implement wider digital campaigns
Have a track record of managing small, high performing social media teams – or are ready to make the next step up into managing a team
Knowledge, Skills & Abilities:
Have an appreciation for social and paid media’s part in the wider context of a charity’s digital marketing portfolio
Skilled in working collaboratively with other Digital Marketing colleagues to create the best integrated campaigns possible
Curious and a self-starter – taking ownership of their development and consistently seeking to learn and build on their knowledge – particularly when it comes to the platform and marketing developments within the social and content marketing arena
*Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time.
What we'd like to give you:
You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference.
Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2 days in the office each week.
Working hours: This role is 37.5 hours per week, with some out of hours working.
Benchmarked salary: c.£45,000 (dependent on level)
Our amazing benefits:
• 25 days annual leave (pro-rated for those who are part-time). Increases yearly with length of service
• Celebrate your work anniversary in true Charity style
• Occupational Sick Pay
• Hybrid working
• Flexible working
• Charity pension
• 1 day life leave per year to celebrate a special moment of your choice
• Wellbeing support including professional counselling
• A personalised on-boarding programme
• Cycle to Work Scheme
• Perkbox – our team discount portal
• Health care vouchers
*Some of these benefits are non-contractual and are subject to change
Diversity & Inclusion:
The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.
How to apply to our team:
Please apply by clicking the red ‘join our team’ button on our website, attaching your CV and a covering letter explaining why you want the role, what you would bring to the team and how your skillset and experience will enable us to make a real impact for those affected by brain tumours.
We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please drop us a line at careers@thebraintumourcharity.org.
Advert close date: 06 May 2024
First interview date and location: TBC over Zoom
Second interview date and location: TBC at our office in Fleet
The post holder will also;
Contribute to achieving the objectives of The Brain Tumour Charity
Live and breathe our values by being bold, collaborative and innovative, with a community-first approach to everything you do
Undertake any additional and ad hoc tasks as required
Participate in team meetings and other meetings as required
Monitor and evaluate activities and provide written reports
Represent The Charity at external events in a professional manner
Work within an equal opportunities framework
Adhere to all The Charity’s policies, procedures and working
Ensure all records are held in compliance with GDPR, The Fundraising Regulator Code of Practice and The Brain Tumour Charity policies.
We process your data in accordance with the Data Protection Act 2018 and the General Data Protection Regulation. For full details, please read our privacy policy for job applicants.
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Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.