B2B Senior Marketing Campaign Executive (on-site role)
| Posting date: | 08 May 2026 |
|---|---|
| Salary: | £30,000.0 to £40,000.0 per year |
| Additional salary information: | £35,000 - £45,000 (doe) + bonus |
| Hours: | Full time |
| Closing date: | 15 May 2026 |
| Location: | Hertfordshire, SG8 5JH |
| Remote working: | On-site only |
| Company: | Hays Specialist Recruitment |
| Job type: | Permanent |
| Job reference: | 4770928_1778244661 |
Summary
I'm delighted to partner with an innovative construction business that's growing fast and are now looking to appoint a B2B Senior Marketing Campaign Executive to join their team.
If you're a creative marketer who enjoys working with technical products and knows how to turn complex ideas into clear, compelling stories, this role is for you!
If you're the kind of marketer who loves owning campaigns end-to-end, turning complex technical detail into clear, compelling content, and proving impact through leads, conversion and performance optimisation - this role is for you!
You'll operate as a senior member of a small marketing team, taking full ownership of campaign delivery, performance, and continuous optimisation - and you'll see the commercial results of your work in action.
About the role.You'll manage integrated campaigns from planning → execution → optimisation → reporting, with clear commercial outcomes:
- Build and deliver multichannel campaigns across digital, email, social, and print
- Create bold, persona-led messaging that converts
- Translate technical product information into clear, engaging marketing content
- Own website messaging and conversion: update/optimise via CMS using SEO + UX best practice
- Partner closely with Sales, Business Development and Technical teams to align marketing with the pipeline.
- Produce high-quality content (case studies, blogs, email sequences, video)
- Design and edit assets using Adobe Suite / Canva and video tools
- Track KPIs, analyse performance, and continuously improve results (MQLs, engagement, conversions)
- Run campaigns and reporting through HubSpot (automation, workflows, journeys, performance)
The CandidateWe're looking for a proven campaign owner - someone who can show results, not just activity:
- Minimum 5+ years' experience managing integrated campaigns in a technical B2B product environment (manufacturing/industrial/engineering), ideally construction
- Strong grasp of lead gen funnels, buying journeys and conversion optimisation
- Hands-on channel experience: SEO, PPC, email, LinkedIn
- Experience with marketing automation/CRM (HubSpot strongly preferred)
- Confident turning complex technical detail into commercially effective marketing
- Comfortable managing multiple campaigns and priorities at pace
What success looks like in this role
- HubSpot campaigns and workflows run confidently and independently.
- Website performance improves measurably (traffic quality, time on page, conversion actions)
- Campaign reporting clearly shows what's working, by channel and audience.
- A steady flow of qualified leads aligned to pipeline growth
What you'll get
- Competitive salary DOE + monthly bonus
- 31 days holiday
- Buy/sell holiday scheme
- Free lunch everyday
- Birthday voucher
- Pension scheme
- Health insurance scheme (incl. discounted gym membership/appointment paybacks)
- Full-time on-site role with flexible start/finish times
Essential requirement: Candidates must have a valid UK driving licence
If you're ready to shape bold campaigns, elevate digital journeys, and bring fresh ideas to a growing team, we'd love to hear from you.Early applications are strongly encouraged.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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