Sales & Client Relations
| Posting date: | 28 April 2026 |
|---|---|
| Salary: | £30,000 to £40,000 per year |
| Hours: | Full time |
| Closing date: | 03 May 2026 |
| Location: | Nottingham, Nottinghamshire |
| Remote working: | Hybrid - work remotely up to 2 days per week |
| Company: | Reformer Studio Ltd |
| Job type: | Permanent |
| Job reference: | HQ1 |
Summary
THE ROLE
We are seeking an experienced, commercially driven Sales & Client Relations Lead to drive and
elevate our sales performance and client experience across the business.
This is a high-impact, revenue-driving role.
You will be responsible for:
Driving membership growth and retention
Managing and converting inbound and outbound leads
Embedding a strong sales culture across Head Office and studios
Overseeing CRM performance, reporting and optimisation
Leading the development and training of our AI sales programme
Working cross-functionally with Marketing, People & Culture and Operations to drive business
growth
This role is predominantly office-based, with regular time spent on the ground: in our studios,
building relationships with clients, supporting teams, whilst ensuring our brand is consistently
delivered at the highest level.
KEY RESPONSIBILITIES
Sales Performance & Revenue Growth
Own and drive all sales performance across The Reformer Studio
Generate sales leads
Convert leads into memberships and long-term clients
Build and implement outbound sales strategies (calls, follow-ups, retention & reactivation
campaigns)
Drive upselling across memberships, class packs and retail.
Lead Management & CRM
Manage and optimise our CRM system (Mindbody and associated tools)
Track, report and analyse sales data, KPIs and conversion rates
Build structured sales pipelines and ensure all leads are followed through
Create clear reporting for leadership on performance, opportunities and risks,
AI Sales Programme Development
Lead the implementation and ongoing optimisation of our AI communication tools
Train and refine AI outputs to align with brand tone of voice and sales strategy
Segment and personalise communication using DISC-based and generational buyer psychology
Continuously improve automation to enhance conversion and client experience.
Client Experience, Client Relations & Enquiry Management
Oversee the full client journey from first enquiry through to long-term retention, ensuring a
seamless and premium experience at every touchpoint
Set and uphold exceptional standards of communication across all platforms, maintaining a
consistent, on-brand tone of voice
Ensure all inbound enquiries (phone, email, CRM) are treated as sales opportunities, confidently
guiding clients towards the most suitable membership or package
Support studios in delivering a consistent, high-quality guest experience across all locations
Gather and interpret client feedback, using insights to improve both experience and conversion.
Team Training & Sales Culture
Work alongside the People, Culture & Development team to embed a strong sales mindset across
the business
Support instructors in their role as brand ambassadors and sales drivers
Lead by example with energy, professionalism and accountability.
Marketing & Growth Collaboration
Work closely with Marketing to align campaigns with sales objectives
Ensure leads generated through marketing are effectively captured and converted
Support local studio activations, events and partnerships to drive awareness and revenue
Feed insights back into marketing strategy based on real-time sales data.
On-the-Ground Presence
Regularly visit studios to connect with clients and teams
Identify opportunities to improve conversion, retention and experience
Act as a key representative of The Reformer Studio brand and values.
ABOUT YOU
You are a high-performing sales professional who thrives in a fast-paced, growth-focused
environment. You understand that sales is not just about numbers: it is about people,
psychology and experience.
Essential
Proven experience in a sales-focused role with strong track record of hitting targets
Exceptional phone manner and communication skills
Strong CRM experience (Mindbody or similar preferred)
Highly organised with strong reporting and analytical capability
Commercially driven with a proactive, solution-focused mindset
Confident working both independently and as part of a team
Full UK driving licence and willingness to travel between studios
Desirable
Experience within wellness, fitness or hospitality sectors
Understanding of DISC profiling and generational buyer behaviour
Experience working with AI-driven communication or automation tools
Passion for Pilates and alignment with The Reformer Studio brand and values.
WHAT WE OFFER
Competitive base salary + performance-based bonus (OTE reflective of impact)
Complimentary classes across all studios
A key leading role within a fast-growing, industry-leading brand
Opportunity to shape and lead the sales function of the business
A dynamic, supportive and ambitious team environment.
HOW TO APPLY & INTERVIEW PROCESS
Click here to apply
The application process includes the submission of a CV alongside a short video answering why
you are the best person for this role (3 mins max). All submissions should be via the link above.
The interview process will take place in two stages:
1.The first stage will be held face-to-face interview at our Head Office in West Bridgford
during the week commencing 4th May.
2.If successful, this will be followed by a second interview during the week commencing 11th
May, location TBC (either West Bridgford or Teams)
We are seeking an experienced, commercially driven Sales & Client Relations Lead to drive and
elevate our sales performance and client experience across the business.
This is a high-impact, revenue-driving role.
You will be responsible for:
Driving membership growth and retention
Managing and converting inbound and outbound leads
Embedding a strong sales culture across Head Office and studios
Overseeing CRM performance, reporting and optimisation
Leading the development and training of our AI sales programme
Working cross-functionally with Marketing, People & Culture and Operations to drive business
growth
This role is predominantly office-based, with regular time spent on the ground: in our studios,
building relationships with clients, supporting teams, whilst ensuring our brand is consistently
delivered at the highest level.
KEY RESPONSIBILITIES
Sales Performance & Revenue Growth
Own and drive all sales performance across The Reformer Studio
Generate sales leads
Convert leads into memberships and long-term clients
Build and implement outbound sales strategies (calls, follow-ups, retention & reactivation
campaigns)
Drive upselling across memberships, class packs and retail.
Lead Management & CRM
Manage and optimise our CRM system (Mindbody and associated tools)
Track, report and analyse sales data, KPIs and conversion rates
Build structured sales pipelines and ensure all leads are followed through
Create clear reporting for leadership on performance, opportunities and risks,
AI Sales Programme Development
Lead the implementation and ongoing optimisation of our AI communication tools
Train and refine AI outputs to align with brand tone of voice and sales strategy
Segment and personalise communication using DISC-based and generational buyer psychology
Continuously improve automation to enhance conversion and client experience.
Client Experience, Client Relations & Enquiry Management
Oversee the full client journey from first enquiry through to long-term retention, ensuring a
seamless and premium experience at every touchpoint
Set and uphold exceptional standards of communication across all platforms, maintaining a
consistent, on-brand tone of voice
Ensure all inbound enquiries (phone, email, CRM) are treated as sales opportunities, confidently
guiding clients towards the most suitable membership or package
Support studios in delivering a consistent, high-quality guest experience across all locations
Gather and interpret client feedback, using insights to improve both experience and conversion.
Team Training & Sales Culture
Work alongside the People, Culture & Development team to embed a strong sales mindset across
the business
Support instructors in their role as brand ambassadors and sales drivers
Lead by example with energy, professionalism and accountability.
Marketing & Growth Collaboration
Work closely with Marketing to align campaigns with sales objectives
Ensure leads generated through marketing are effectively captured and converted
Support local studio activations, events and partnerships to drive awareness and revenue
Feed insights back into marketing strategy based on real-time sales data.
On-the-Ground Presence
Regularly visit studios to connect with clients and teams
Identify opportunities to improve conversion, retention and experience
Act as a key representative of The Reformer Studio brand and values.
ABOUT YOU
You are a high-performing sales professional who thrives in a fast-paced, growth-focused
environment. You understand that sales is not just about numbers: it is about people,
psychology and experience.
Essential
Proven experience in a sales-focused role with strong track record of hitting targets
Exceptional phone manner and communication skills
Strong CRM experience (Mindbody or similar preferred)
Highly organised with strong reporting and analytical capability
Commercially driven with a proactive, solution-focused mindset
Confident working both independently and as part of a team
Full UK driving licence and willingness to travel between studios
Desirable
Experience within wellness, fitness or hospitality sectors
Understanding of DISC profiling and generational buyer behaviour
Experience working with AI-driven communication or automation tools
Passion for Pilates and alignment with The Reformer Studio brand and values.
WHAT WE OFFER
Competitive base salary + performance-based bonus (OTE reflective of impact)
Complimentary classes across all studios
A key leading role within a fast-growing, industry-leading brand
Opportunity to shape and lead the sales function of the business
A dynamic, supportive and ambitious team environment.
HOW TO APPLY & INTERVIEW PROCESS
Click here to apply
The application process includes the submission of a CV alongside a short video answering why
you are the best person for this role (3 mins max). All submissions should be via the link above.
The interview process will take place in two stages:
1.The first stage will be held face-to-face interview at our Head Office in West Bridgford
during the week commencing 4th May.
2.If successful, this will be followed by a second interview during the week commencing 11th
May, location TBC (either West Bridgford or Teams)