16932 - Creative and Channels Manager
| Posting date: | 24 April 2026 |
|---|---|
| Salary: | £35,335 to £42,859 per year |
| Additional salary information: | The national salary range is £35,335 - £37,847, London salary range is £40,014 - £42,859. Your salary will be dependent on your base location |
| Hours: | Full time |
| Closing date: | 18 May 2026 |
| Location: | UK |
| Remote working: | Hybrid - work remotely up to 3 days per week |
| Company: | Ministry of Justice |
| Job type: | Permanent |
| Job reference: | 16932 |
Summary
Overview
Are you a creative storyteller who can bring complex messages to life through compelling written and visual content? Do you enjoy combining creativity with technical skill to produce high-quality digital content to reach diverse audiences?
At the Office of the Public Guardian (OPG) we are looking for an ambitious content specialist to join our communications team as Creative and Channels Manager.
You will create content that guides customers through the LPA application process and shape campaigns that both educate the public and encourage them to plan for their future.
As our content production specialist, you'll work closely with our Digital Engagement Manager (who leads on channel strategy and social media management) to deliver accessible, on-brand content that supports our strategic objectives. You will lead on content creation across a wide range of formats, including website copy, blogs, graphics, animations and video, as well as supporting internal and external communications projects.
This is a varied and hands-on role, suited to someone who enjoys working across disciplines, managing multiple projects, and taking ideas from concept through to delivery. You will be a confident copywriter and designer, comfortable switching between formats and channels, and passionate about creating clear, jargon-busting comms that genuinely support and empower our customers and colleagues.
In return, you will have the opportunity to develop your skills in a supportive, forward-thinking environment, enjoy flexible working, and become part of an ambitious, proactive, and award-winning team.
How you'll succeed
You'll work as part of the Creative and Channels team, acting as the primary content creator for campaigns and projects, ensuring all materials are on-brand, accessible, and optimised for their intended channels.
You will report to the Senior Creative and Channels Manager.
You will:
Act as the primary content creator for campaigns and projects, producing high-quality written, visual, and some video materials that are on-brand, accessible, and optimised for digital channels.
Write clear, compelling copy for different platforms, adapting tone and style for different audiences.
Champion OPG’s brand, ensuring consistency and quality across all content and channels.
Work with our internal communications colleagues on projects and messages within OPG and MOJ.
Use social media metrics and performance data to inform content decisions, optimise engagement, and report on effectiveness and impact.
Work in partnership with the Digital Engagement Manager, to improve our digital channels and content strategy.
Provide flexible support across the communications team and OPG, undertaking additional tasks as needed to help deliver on strategic objectives.
Manage multiple projects simultaneously, ensuring deadlines and budgets are met while maintaining high creative standards.
About you
Essential Criteria
Content Creation: Able to write clear, accurate copy for different platforms, with strong attention to detail and willingness to adapt based on feedback. A good awareness of basic SEO principles is also essential
Design: Experience creating original graphics, adapting existing templates, and applying design principles.
Digital & Accessibility: Confident in preparing and publishing online content with a practical understanding of web formatting, content structure, and how these support both user experience and SEO.
Data & Insight: Able to use analytics to inform decisions and optimise content, taking an audience-first approach.
Working independently: Comfortable managing multiple projects with competing deadlines, flagging issues early, and delivering work without close supervision
Continuous Learning: Committed to keeping skills up to date, with an interest in trends, tools and best practice in digital content and communications. Desirable Criteria
Desirable but not essential
Design: Working knowledge of Adobe Illustrator.
Website: Experience using Wordpress and CMS development skills.
Video: Proficient in Adobe Premier Pro with experience in filming, editing and basic photography
Assessment
We will be using Success Profiles to assess your communication and delivery abilities.
As part of the application process, you will be asked to complete a CV and personal statement that provides examples of Civil Service behaviours and competencies based on the Government Communication Professional Competency Framework.
At the interview, you will be asked to give a presentation that you have prepared in advance.
Behaviours
We'll assess you against these behaviours during the selection process:
Communicating and Influencing
Delivering at Pace
Technical skills
We'll assess you against these GCS technical skills during the selection process:
Ideas – Digital
Insight - Digital
Interview
Should you reach the interview stage, you will be asked to give a short 5-minute presentation in the interview on a specified topic that will be sent to you in advance.
In interview, you will also be asked additional questions across the aforementioned Civil Service behaviours and competences based on the Government Communication Professional Competency Framework and be required to provide relevant examples.
Are you a creative storyteller who can bring complex messages to life through compelling written and visual content? Do you enjoy combining creativity with technical skill to produce high-quality digital content to reach diverse audiences?
At the Office of the Public Guardian (OPG) we are looking for an ambitious content specialist to join our communications team as Creative and Channels Manager.
You will create content that guides customers through the LPA application process and shape campaigns that both educate the public and encourage them to plan for their future.
As our content production specialist, you'll work closely with our Digital Engagement Manager (who leads on channel strategy and social media management) to deliver accessible, on-brand content that supports our strategic objectives. You will lead on content creation across a wide range of formats, including website copy, blogs, graphics, animations and video, as well as supporting internal and external communications projects.
This is a varied and hands-on role, suited to someone who enjoys working across disciplines, managing multiple projects, and taking ideas from concept through to delivery. You will be a confident copywriter and designer, comfortable switching between formats and channels, and passionate about creating clear, jargon-busting comms that genuinely support and empower our customers and colleagues.
In return, you will have the opportunity to develop your skills in a supportive, forward-thinking environment, enjoy flexible working, and become part of an ambitious, proactive, and award-winning team.
How you'll succeed
You'll work as part of the Creative and Channels team, acting as the primary content creator for campaigns and projects, ensuring all materials are on-brand, accessible, and optimised for their intended channels.
You will report to the Senior Creative and Channels Manager.
You will:
Act as the primary content creator for campaigns and projects, producing high-quality written, visual, and some video materials that are on-brand, accessible, and optimised for digital channels.
Write clear, compelling copy for different platforms, adapting tone and style for different audiences.
Champion OPG’s brand, ensuring consistency and quality across all content and channels.
Work with our internal communications colleagues on projects and messages within OPG and MOJ.
Use social media metrics and performance data to inform content decisions, optimise engagement, and report on effectiveness and impact.
Work in partnership with the Digital Engagement Manager, to improve our digital channels and content strategy.
Provide flexible support across the communications team and OPG, undertaking additional tasks as needed to help deliver on strategic objectives.
Manage multiple projects simultaneously, ensuring deadlines and budgets are met while maintaining high creative standards.
About you
Essential Criteria
Content Creation: Able to write clear, accurate copy for different platforms, with strong attention to detail and willingness to adapt based on feedback. A good awareness of basic SEO principles is also essential
Design: Experience creating original graphics, adapting existing templates, and applying design principles.
Digital & Accessibility: Confident in preparing and publishing online content with a practical understanding of web formatting, content structure, and how these support both user experience and SEO.
Data & Insight: Able to use analytics to inform decisions and optimise content, taking an audience-first approach.
Working independently: Comfortable managing multiple projects with competing deadlines, flagging issues early, and delivering work without close supervision
Continuous Learning: Committed to keeping skills up to date, with an interest in trends, tools and best practice in digital content and communications. Desirable Criteria
Desirable but not essential
Design: Working knowledge of Adobe Illustrator.
Website: Experience using Wordpress and CMS development skills.
Video: Proficient in Adobe Premier Pro with experience in filming, editing and basic photography
Assessment
We will be using Success Profiles to assess your communication and delivery abilities.
As part of the application process, you will be asked to complete a CV and personal statement that provides examples of Civil Service behaviours and competencies based on the Government Communication Professional Competency Framework.
At the interview, you will be asked to give a presentation that you have prepared in advance.
Behaviours
We'll assess you against these behaviours during the selection process:
Communicating and Influencing
Delivering at Pace
Technical skills
We'll assess you against these GCS technical skills during the selection process:
Ideas – Digital
Insight - Digital
Interview
Should you reach the interview stage, you will be asked to give a short 5-minute presentation in the interview on a specified topic that will be sent to you in advance.
In interview, you will also be asked additional questions across the aforementioned Civil Service behaviours and competences based on the Government Communication Professional Competency Framework and be required to provide relevant examples.