Coach Tour Driver
| Posting date: | 17 March 2026 |
|---|---|
| Hours: | Full time |
| Closing date: | 14 April 2026 |
| Location: | Norfolk, NR1 1EF |
| Company: | Alfa Leisureplex Group |
| Job type: | Permanent |
| Job reference: | ORG1960-LW1525582NorCTD |
Summary
Alfa Holiday Group has an opportunity for a Resort-Based Coach Tour Driver to join the team and work out of the Norfolk Coast area.
Coach Tour Driver working hours:
As a Coach Tour Driver, you will ideally live within 45 minutes of both Cromer and Great Yarmouth, which will allow you to spend your free time at home during your tour, whether this is for days off or in the evening, commuting using your coach. You will usually only be away from home for 1 or 2 nights per week, with the occasional 3 nights but this will be very rare. Whilst away, you will position for your next tour.
Some tours will be away from home, which gives you the experience of other resorts and Hotels but this will not be on a regular basis unless requested.
Our aim is to provide resort-based drivers with a stable track of work for the year, allowing for a positive work life balance, whilst enjoying the benefits of tour work.
You will be paid an annual salary of £34,000, effective from 1st April.
Being a Coach Tour Driver:
As a Coach tour Driver, you will be allocated your own coach once you have completed your initial training and your week will start by operating a feeder route into one of our six interchanges situated throughout the country. You will then board customers for onward travel to resort and will be responsible for the excursions through the week. The importance of the coach driver is ultimately down to the success of the tour and as this is important so we aim to keep the same driver on the tour with those customers until return to the interchange. You will then be allocated a return feeder route.
Our ideal candidate:
Previous experience of operating Coach Tours would be great but not essential, we are looking for tour drivers of the future, so if you have the right licence get in touch
Customer focussed at all times, caring, empathetic, approachable and helpful at all times
A safe and efficient driver, being comfortable with the use of technology
Comfortable being away from home for short periods regularly
Benefits of being an employee owner:
Bi-annual tax-free dividend due to our employee-owned status (circa £1,500 FTE in 2024)
Funding for any relevant training courses to aid your development
Job Security – our employee-owned status provides better job security, as we can't be sold to another company
Dependent on legal breaks you may also get the opportunity to earn additional money by covering optional excursions.
Quarterly safe driving bonus with potential to earn additional £800 for the year for safe and efficient driving
Annual CPC training
Full uniform provided
Free accommodation and meals whilst out on tour
Employee assistance programme – Health Assured
Provision to take partners on tour up to three times per year for no charge
Occupational Sick Pay Scheme
Discount scheme for our employees and their families/friends on both coach tours and hotel stays
Build your pension – we have a pension scheme in place that the Company contributes towards
The Alfa Holiday Group is one of the UK’s most highly respected coach holiday and hotel companies with a consolidated turnover of over £75 million per year. We are the UK’s only employee-owned Travel Group and our brands include Alfa Hotels and Alfa Coaches. Our mission is to provide high quality memorable holidays for our guests.
Alfa Hotels own and operate 25 hotels in the UK’s most popular seaside locations. We have a combined bed stock of over 2,000 rooms and achieve strong all year-round occupancies due to our sister brands, plus our links to other coach operators and group organisers.
You would be joining the group during an exciting period as we continue to see significant growth in the number of customers choosing to holiday with us each year. As an employee-owned business with over 1,000 employee owners, we treat our people with respect, enabling them to achieve their ambitions and provide the best service to our guests.
If you feel you are friendly, positive and passionate and have the necessary skills and experience to be successful in this Coach Tour Driver role, click ‘apply’ today. We’d love to hear from you!
Coach Tour Driver working hours:
As a Coach Tour Driver, you will ideally live within 45 minutes of both Cromer and Great Yarmouth, which will allow you to spend your free time at home during your tour, whether this is for days off or in the evening, commuting using your coach. You will usually only be away from home for 1 or 2 nights per week, with the occasional 3 nights but this will be very rare. Whilst away, you will position for your next tour.
Some tours will be away from home, which gives you the experience of other resorts and Hotels but this will not be on a regular basis unless requested.
Our aim is to provide resort-based drivers with a stable track of work for the year, allowing for a positive work life balance, whilst enjoying the benefits of tour work.
You will be paid an annual salary of £34,000, effective from 1st April.
Being a Coach Tour Driver:
As a Coach tour Driver, you will be allocated your own coach once you have completed your initial training and your week will start by operating a feeder route into one of our six interchanges situated throughout the country. You will then board customers for onward travel to resort and will be responsible for the excursions through the week. The importance of the coach driver is ultimately down to the success of the tour and as this is important so we aim to keep the same driver on the tour with those customers until return to the interchange. You will then be allocated a return feeder route.
Our ideal candidate:
Previous experience of operating Coach Tours would be great but not essential, we are looking for tour drivers of the future, so if you have the right licence get in touch
Customer focussed at all times, caring, empathetic, approachable and helpful at all times
A safe and efficient driver, being comfortable with the use of technology
Comfortable being away from home for short periods regularly
Benefits of being an employee owner:
Bi-annual tax-free dividend due to our employee-owned status (circa £1,500 FTE in 2024)
Funding for any relevant training courses to aid your development
Job Security – our employee-owned status provides better job security, as we can't be sold to another company
Dependent on legal breaks you may also get the opportunity to earn additional money by covering optional excursions.
Quarterly safe driving bonus with potential to earn additional £800 for the year for safe and efficient driving
Annual CPC training
Full uniform provided
Free accommodation and meals whilst out on tour
Employee assistance programme – Health Assured
Provision to take partners on tour up to three times per year for no charge
Occupational Sick Pay Scheme
Discount scheme for our employees and their families/friends on both coach tours and hotel stays
Build your pension – we have a pension scheme in place that the Company contributes towards
The Alfa Holiday Group is one of the UK’s most highly respected coach holiday and hotel companies with a consolidated turnover of over £75 million per year. We are the UK’s only employee-owned Travel Group and our brands include Alfa Hotels and Alfa Coaches. Our mission is to provide high quality memorable holidays for our guests.
Alfa Hotels own and operate 25 hotels in the UK’s most popular seaside locations. We have a combined bed stock of over 2,000 rooms and achieve strong all year-round occupancies due to our sister brands, plus our links to other coach operators and group organisers.
You would be joining the group during an exciting period as we continue to see significant growth in the number of customers choosing to holiday with us each year. As an employee-owned business with over 1,000 employee owners, we treat our people with respect, enabling them to achieve their ambitions and provide the best service to our guests.
If you feel you are friendly, positive and passionate and have the necessary skills and experience to be successful in this Coach Tour Driver role, click ‘apply’ today. We’d love to hear from you!