MarTech & Digital Systems Officer
| Posting date: | 03 March 2026 |
|---|---|
| Salary: | £28,000 per year, pro rata |
| Hours: | Full time |
| Closing date: | 02 April 2026 |
| Location: | DL147JF |
| Remote working: | On-site only |
| Company: | The Auckland Project |
| Job type: | Permanent |
| Job reference: |
Summary
The role purpose
We are seeking a technically confident, solutions-focused MarTech & Digital Systems Officer to join our Marketing team.
This is a pivotal new role designed to strengthen our in-house digital capability. You will act as the bridge between marketing strategy and technical execution — integrating systems, improving reporting, and ensuring our digital infrastructure works seamlessly together. You will take ownership of our CRM implementation, connect our website and ticketing systems to analytics platforms, develop automated reporting dashboards, and reduce reliance on external developers for routine web and integration tasks.
This is not a purely CRM role. Nor is it a pure developer role. It is a hybrid position for someone who understands how digital systems connect — and who enjoys building smarter, more efficient marketing operations.
This role will directly support our ambition to:
Increase visitor numbers.
Improve marketing efficiency.
Strengthen data-driven decision making.
Build long-term digital resilience.
Reduce external agency reliance.
Enable smarter reporting to leadership and trustees.
You will help build the technical backbone that supports our marketing growth.
Key Responsibilities
CRM Strategy & Implementation (Primary Focus)
Lead the selection, setup, and implementation of a new CRM system.
Design data structures, tagging frameworks, and audience segmentation models.
Integrate CRM with:
Website
Email marketing platforms
Ticketing system (Digitickets)
Google Analytics
Develop automated customer journeys and lifecycle communications.
Ensure GDPR compliance and best practice data governance.
Systems Integration & Marketing Infrastructure
Connect key digital platforms using APIs and integrations.
Oversee data flows between:
Website
Ticketing system
CRM
Email marketing software
Google Analytics (GA4)
Troubleshoot integration issues and optimise system performance.
Act as internal technical advisor during campaign planning meetings.
Website & Backend Development Support
Make backend CMS updates and improvements.
Create and optimise landing pages.
Implement and test pop-ups, tracking scripts, and conversion tools.
Improve UX and page performance in collaboration with marketing and external developers.
Reduce dependency on external development agencies for day-to-day changes.
Analytics & Reporting
Lead Google Analytics configuration and tracking accuracy.
Develop automated dashboards using Microsoft Power BI.
Build reporting systems that:
Save marketing team time
Provide real-time performance insights
Support senior leadership and board-level reporting
Interpret data and provide actionable recommendations.
Continuous Improvement
Identify opportunities to streamline workflows.
Improve campaign attribution and performance tracking.
Stay informed about emerging MarTech tools and industry developments.
Support upskilling of wider marketing team in digital best practice.
Person Specification
Essential
Proven experience implementing or managing a CRM system.
Strong understanding of data structures, segmentation, and marketing automation.
Experience integrating multiple digital platforms.
Working knowledge of APIs and data connections.
Strong understanding of Google Analytics (GA4).
Experience building dashboards in Microsoft Power BI.
Experience working with CMS platforms (WordPress, DNN, Drupal or similar).
Strong analytical and problem-solving skills.
Ability to explain technical concepts clearly to non-technical colleagues.
Desirable
Experience working with ticketing systems (e.g. Digitickets or similar).
Experience in cultural, heritage, visitor economy or charity sectors.
Understanding of data privacy, GDPR and compliance requirements.
Experience improving conversion journeys and landing page performance.
Basic understanding of paid digital media tracking (Google Ads, Meta).
Personal Attributes
Technically curious and naturally solutions-oriented.
Calm under pressure and comfortable troubleshooting.
Proactive and self-managing.
Collaborative — able to work across marketing, operations, finance and leadership.
Commercially aware with strong attention to detail.
Comfortable working in a growing, evolving organisation.
How to Apply
Apply for this role by downloading and completing an application form from https://aucklandproject.org/support-us/jobs/ and emailing this to recruitment@aucklandproject.org
Closing date: 24th March 2025 at 12 noon
We are unable to accept CVs as application. We only accept a completed application form which can be found at https://aucklandproject.org/support-us/jobs/
If we receive a high volume of applications, we reserve the right to close the application process early.
We are seeking a technically confident, solutions-focused MarTech & Digital Systems Officer to join our Marketing team.
This is a pivotal new role designed to strengthen our in-house digital capability. You will act as the bridge between marketing strategy and technical execution — integrating systems, improving reporting, and ensuring our digital infrastructure works seamlessly together. You will take ownership of our CRM implementation, connect our website and ticketing systems to analytics platforms, develop automated reporting dashboards, and reduce reliance on external developers for routine web and integration tasks.
This is not a purely CRM role. Nor is it a pure developer role. It is a hybrid position for someone who understands how digital systems connect — and who enjoys building smarter, more efficient marketing operations.
This role will directly support our ambition to:
Increase visitor numbers.
Improve marketing efficiency.
Strengthen data-driven decision making.
Build long-term digital resilience.
Reduce external agency reliance.
Enable smarter reporting to leadership and trustees.
You will help build the technical backbone that supports our marketing growth.
Key Responsibilities
CRM Strategy & Implementation (Primary Focus)
Lead the selection, setup, and implementation of a new CRM system.
Design data structures, tagging frameworks, and audience segmentation models.
Integrate CRM with:
Website
Email marketing platforms
Ticketing system (Digitickets)
Google Analytics
Develop automated customer journeys and lifecycle communications.
Ensure GDPR compliance and best practice data governance.
Systems Integration & Marketing Infrastructure
Connect key digital platforms using APIs and integrations.
Oversee data flows between:
Website
Ticketing system
CRM
Email marketing software
Google Analytics (GA4)
Troubleshoot integration issues and optimise system performance.
Act as internal technical advisor during campaign planning meetings.
Website & Backend Development Support
Make backend CMS updates and improvements.
Create and optimise landing pages.
Implement and test pop-ups, tracking scripts, and conversion tools.
Improve UX and page performance in collaboration with marketing and external developers.
Reduce dependency on external development agencies for day-to-day changes.
Analytics & Reporting
Lead Google Analytics configuration and tracking accuracy.
Develop automated dashboards using Microsoft Power BI.
Build reporting systems that:
Save marketing team time
Provide real-time performance insights
Support senior leadership and board-level reporting
Interpret data and provide actionable recommendations.
Continuous Improvement
Identify opportunities to streamline workflows.
Improve campaign attribution and performance tracking.
Stay informed about emerging MarTech tools and industry developments.
Support upskilling of wider marketing team in digital best practice.
Person Specification
Essential
Proven experience implementing or managing a CRM system.
Strong understanding of data structures, segmentation, and marketing automation.
Experience integrating multiple digital platforms.
Working knowledge of APIs and data connections.
Strong understanding of Google Analytics (GA4).
Experience building dashboards in Microsoft Power BI.
Experience working with CMS platforms (WordPress, DNN, Drupal or similar).
Strong analytical and problem-solving skills.
Ability to explain technical concepts clearly to non-technical colleagues.
Desirable
Experience working with ticketing systems (e.g. Digitickets or similar).
Experience in cultural, heritage, visitor economy or charity sectors.
Understanding of data privacy, GDPR and compliance requirements.
Experience improving conversion journeys and landing page performance.
Basic understanding of paid digital media tracking (Google Ads, Meta).
Personal Attributes
Technically curious and naturally solutions-oriented.
Calm under pressure and comfortable troubleshooting.
Proactive and self-managing.
Collaborative — able to work across marketing, operations, finance and leadership.
Commercially aware with strong attention to detail.
Comfortable working in a growing, evolving organisation.
How to Apply
Apply for this role by downloading and completing an application form from https://aucklandproject.org/support-us/jobs/ and emailing this to recruitment@aucklandproject.org
Closing date: 24th March 2025 at 12 noon
We are unable to accept CVs as application. We only accept a completed application form which can be found at https://aucklandproject.org/support-us/jobs/
If we receive a high volume of applications, we reserve the right to close the application process early.