Area Sales Manager - Field-Based
| Posting date: | 27 February 2026 |
|---|---|
| Hours: | Full time |
| Closing date: | 29 March 2026 |
| Location: | Clerkenwell, Greater London , EC1 |
| Company: | crooton |
| Job type: | Permanent |
| Job reference: | 1467301197 |
Summary
Area Sales Manager – London Region (Field-Based)
Location: Greater London (Field-based)
Package: *£Competitive Salary, Bonus and Commission + Company Car + Benefits
**AIP Bonus - 5% and Sales Bonus 10%
Own the Territory. Grow the Business. Lead the London Region.
Are you a commercially minded sales professional who thrives in a fast-paced urban territory? Do you enjoy being out with customers every day, building long-term relationships, and making a visible impact on brand presence?
We are looking for a driven Area Sales Manager to take full ownership of our strategically vital London Region. This is a hands-on, field-based role where you will be the face of our brands across a diverse mix of retail, trade, merchant, and distribution partners.
Why Join Us?
We don’t just reward results; we reward the positive impact you make. We foster a "pay-for-performance" culture that values curiosity, collaboration, and accountability.
- Your Mobility Covered: Company Car included to ensure you can navigate the London territory effectively and reach our customers with ease.
- Work-Life Balance: 33 days holiday (inc. Bank Holidays) and a flexible working model.
- Financial Reward: Annual Incentive Plan (AIP) plus a robust pension and life assurance.
- Wellbeing First: Health cash plan, Employee Assistance Programme, and a dedicated wellbeing initiative.
- Perks: High street rewards, employee recognition schemes, and clear career progression.
The Role: What You’ll Be Doing
You will have the freedom to shape your territory and deliver results across Greater London. Your focus will be divided into three core pillars:
Driving Performance & Growth
- Take full accountability for turnover and profitability across all brands.
- Turn national sales strategies into winning local execution.
- Identify contract opportunities within the Developer and Specification sectors.
Relationship Excellence
- Develop trusted, value-led partnerships with retailers, merchants, and distributors.
- Act as a brand ambassador at trade events and industry forums.
- Deliver product training to build customer confidence and technical knowledge.
Strategic Execution
- Utilise structured CRM journey planning to deliver high-quality customer visits.
- Monitor competitor activity and market trends to stay ahead of the curve.
- Collaborate with internal teams and distribution partners to achieve shared commercial goals.
What You’ll Bring to the Team
We are looking for a motivated, organised professional who enjoys a high-activity role. To be successful, you will need:
- Field Experience: A proven track record in field-based sales, specifically selling into Trade and Retail customers.
- London Market Knowledge: Experience navigating a fast-paced urban territory (a full driving licence is essential).
- Skillset: Exceptional relationship-building skills and the ability to adapt to different customer types.
- Mindset: A solutions-focused, proactive approach with a genuine sense of ownership over your territory.
- Collaboration: A team-player attitude, ready to work with internal Specification Managers to maximise lead conversion.
Our Values
We believe in being a Home for All and empowering our people to Make a Difference. We work by three simple rules: Think Big, Learn Fast, Work It Together; Make The Hard Call.
Ready to make your mark on the London Region?
Apply today to join a team that is Aligned, Agile, and Action-led.
GEN