Trade Counter Sales Assistant / Depot Sales Executive
| Posting date: | 19 February 2026 |
|---|---|
| Salary: | £28,000 to £33,000 per year |
| Hours: | Full time |
| Closing date: | 21 March 2026 |
| Location: | Reading, Berkshire |
| Remote working: | On-site only |
| Company: | AWD online |
| Job type: | Permanent |
| Job reference: | AWDO-P14431 |
Summary
Trade Counter Sales Assistant / Depot Sales Executive
Join a growing agricultural supplies and fencing solutions business in a customer-facing sales role, splitting your time from the office and delivering trade counter sales, B2B customer service and account management from a busy depot environment.
If you’ve also worked in the following roles, we’d also like to hear from you: Sales Representative, Customer Service Advisor, Account Manager, Telesales Executive, Sales Development Representative, Business Development Executive, Sales Advisor, Construction Sales Consultant, Customer Sales Advisor, Agricultural Sales Advisor, Farm Supplies Sales Rep, Fencing Sales Consultant
Agricultural and Fencing Experience Preferred. But not essential.
If you have agricultural and/or fencing experience, then great. If not, but you have experience in sales, trade counter sales or customer facing roles, then that will be fine as the company will provide additional product training.
SALARY: £28,000 to £33,000 per annum (depending on experience)
LOCATION: Reading, Berkshire
JOB TYPE: Full-Time, Permanent
JOB OVERVIEW
We have a fantastic new job opportunity for a Trade Counter Sales Assistant / Depot Sales Executive to join a well-established organisation within the agricultural supplies and fencing industry.
As a Trade Counter Sales Assistant / Depot Sales Executive you will play a key role in trade counter sales, B2B sales and customer relationship management, supporting business growth and revenue targets through proactive sales and lead conversion.
Working as a Trade Counter Sales Assistant / Depot Sales Executive, you will engage with customers in person, over the phone and online, preparing quotations, processing orders and identifying upselling opportunities while collaborating with transport, stores and administration teams.
APPLY TODAY
Ready to make your next career move? Apply Now for our Recruitment Team to review.
DUTIES
Your duties as the Trade Counter Sales Assistant / Depot Sales Executive include:
• Preparing Quotations: Producing accurate quotations and following up to convert leads into confirmed sales
• Trade Counter Sales: Assisting customers face-to-face, providing product advice and recommending suitable solutions
• Upselling And Cross-Selling: Advising on upgrades, alternative products and value-added options to maximise revenue
• Order Processing: Processing sales orders efficiently and keeping customers informed on progress
• Pipeline Management: Tracking quotation success rates and identifying missed sales opportunities
• Market Awareness: Monitoring and reporting competitor pricing to maintain commercial competitiveness
• Sales Administration: Maintaining accurate sales records using internal systems and CRM tools
• Marketing Support: Assisting with social media updates, trade shows and seasonal merchandising
• Team Collaboration: Working closely with transport, stores and administration teams to ensure smooth operations
CANDIDATE REQUIREMENTS
• Previous experience in sales, trade counter sales or customer-facing roles
• Proven experience of building customer relationships and closing deals
• Strong communication skills, confident both in person and on the telephone
• Sales-driven mindset with a proactive approach to lead generation and business growth
• Experience with order processing, quotations or sales administration
• Computer literate with the ability to learn CRM systems and internal software quickly
• A positive, team-oriented attitude with a can-do approach
• A background in agriculture, farming supplies or construction materials would be advantageous
HOW TO APPLY
To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CV’s of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.
JOB REF: AWDO-P14431
Full-Time, Permanent Jobs, Careers and Vacancies. Find a new job and work in Reading, Berkshire. Multi-Job Board Advertising and CV Sourcing Recruitment Services provided by AWD online.
AWD online specialise in sourcing candidates and advertising vacancies on multiple job boards for companies on a non-commission basis. AWD online operates as an employment agency.
awd online | http://www.awdo.co.uk
AWD-IN-SPJ
Join a growing agricultural supplies and fencing solutions business in a customer-facing sales role, splitting your time from the office and delivering trade counter sales, B2B customer service and account management from a busy depot environment.
If you’ve also worked in the following roles, we’d also like to hear from you: Sales Representative, Customer Service Advisor, Account Manager, Telesales Executive, Sales Development Representative, Business Development Executive, Sales Advisor, Construction Sales Consultant, Customer Sales Advisor, Agricultural Sales Advisor, Farm Supplies Sales Rep, Fencing Sales Consultant
Agricultural and Fencing Experience Preferred. But not essential.
If you have agricultural and/or fencing experience, then great. If not, but you have experience in sales, trade counter sales or customer facing roles, then that will be fine as the company will provide additional product training.
SALARY: £28,000 to £33,000 per annum (depending on experience)
LOCATION: Reading, Berkshire
JOB TYPE: Full-Time, Permanent
JOB OVERVIEW
We have a fantastic new job opportunity for a Trade Counter Sales Assistant / Depot Sales Executive to join a well-established organisation within the agricultural supplies and fencing industry.
As a Trade Counter Sales Assistant / Depot Sales Executive you will play a key role in trade counter sales, B2B sales and customer relationship management, supporting business growth and revenue targets through proactive sales and lead conversion.
Working as a Trade Counter Sales Assistant / Depot Sales Executive, you will engage with customers in person, over the phone and online, preparing quotations, processing orders and identifying upselling opportunities while collaborating with transport, stores and administration teams.
APPLY TODAY
Ready to make your next career move? Apply Now for our Recruitment Team to review.
DUTIES
Your duties as the Trade Counter Sales Assistant / Depot Sales Executive include:
• Preparing Quotations: Producing accurate quotations and following up to convert leads into confirmed sales
• Trade Counter Sales: Assisting customers face-to-face, providing product advice and recommending suitable solutions
• Upselling And Cross-Selling: Advising on upgrades, alternative products and value-added options to maximise revenue
• Order Processing: Processing sales orders efficiently and keeping customers informed on progress
• Pipeline Management: Tracking quotation success rates and identifying missed sales opportunities
• Market Awareness: Monitoring and reporting competitor pricing to maintain commercial competitiveness
• Sales Administration: Maintaining accurate sales records using internal systems and CRM tools
• Marketing Support: Assisting with social media updates, trade shows and seasonal merchandising
• Team Collaboration: Working closely with transport, stores and administration teams to ensure smooth operations
CANDIDATE REQUIREMENTS
• Previous experience in sales, trade counter sales or customer-facing roles
• Proven experience of building customer relationships and closing deals
• Strong communication skills, confident both in person and on the telephone
• Sales-driven mindset with a proactive approach to lead generation and business growth
• Experience with order processing, quotations or sales administration
• Computer literate with the ability to learn CRM systems and internal software quickly
• A positive, team-oriented attitude with a can-do approach
• A background in agriculture, farming supplies or construction materials would be advantageous
HOW TO APPLY
To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CV’s of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.
JOB REF: AWDO-P14431
Full-Time, Permanent Jobs, Careers and Vacancies. Find a new job and work in Reading, Berkshire. Multi-Job Board Advertising and CV Sourcing Recruitment Services provided by AWD online.
AWD online specialise in sourcing candidates and advertising vacancies on multiple job boards for companies on a non-commission basis. AWD online operates as an employment agency.
awd online | http://www.awdo.co.uk
AWD-IN-SPJ