Lead Brand Designer
| Posting date: | 13 February 2026 |
|---|---|
| Salary: | £55,200.00 to £58,000.00 per year |
| Hours: | Full time |
| Closing date: | 15 March 2026 |
| Location: | London, England |
| Company: | Lemon Pepper Holdings Limited (Wingstop UK) |
| Job type: | Permanent |
| Job reference: | 1462475814 |
Summary
Lead Brand Designer
Location: London HQ (with 1 day WFH)
Reports to: Chief Brand Officer (CBO)
Salary: £52,000 – £58,000
About Us
At Wingstop, we’re not just in the chicken business, we’re in the flavour business. Creating memorable experiences for our customers and team is what we do best, and we’ve got the accolades to prove it (Sunday Times Best Places to Work 2024 & 2025 and Deliveroo’s Restaurant of the Year). But our mission remains simple: BRING THE FLAVOUR.
Role Overview
We are seeking a visionary and hands-on Lead Brand Designer to take ownership of Wingstop UK’s visual identity and set the creative standard for how we show up across every touchpoint. This role acts as the creative custodian of the brand—elevating our design craft across campaigns, digital content, product launches, retail environments, and cultural activations.
You’ll shape the visual worlds that define one of the UK’s fastest-growing QSR brands, building distinctive, culturally sharp design that resonates with youth culture.
This is an exciting opportunity for a designer ready to step up into brand ownership and creative leadership, with significant room for growth as the business scales.
Key Responsibilities
Brand Identity & Creative Ownership
• Own and evolve Wingstop UK’s full visual identity across digital, social, print, experiential, and in‑store environments
• Act as the brand design guardian, ensuring consistency, quality, and bold creative execution across all outputs
• Lead creative direction for campaigns, LTOs, product storytelling, and cultural brand moments
• Build distinctive, flavour-forward campaign worlds aligned with Wingstop’s tone and cultural positioning
• Develop scalable design systems, templates, and toolkits that support a high-growth organisation
Social-First & Motion-Led Design
• Deliver best-in-class creative for TikTok, Instagram, YouTube, and emerging platforms
• Produce motion-led content including reels, hype edits, transitions, title treatments, and screen content
• Partner with the social team to build new content formats and storytelling approaches
• Maintain a strong grasp of trends across design, music, fashion, content culture, and aesthetics
Multi-Format Design & Production
• Produce brand assets across packaging, POS, signage, events, hoardings, and retail graphics
• Prepare print-ready artwork for menus, posters, store launches, and promotional materials
• Work with printers and production partners to ensure premium quality output
• Create digital assets for CRM, internal comms, presentations, screens, and web use
Project Leadership & Stakeholder Management
• Manage multiple creative projects concurrently in a fast-paced, high-volume environment
• Collaborate cross-functionally with marketing, social, operations, property, construction, and external partners
• Brief, manage, and oversee freelancers, agencies, and production partners as required
• Proactively bring forward creative ideas, references, and innovative thinking to evolve the brand
Skills and Experience Required
Essential
• 4–6+ years of experience across multidisciplinary design (brand, motion, digital, print, experiential)
• Portfolio demonstrating ownership of brand identity across static and motion-led work
• Advanced Adobe Creative Suite skills (Photoshop, Illustrator, After Effects, Premiere)
• Confident designing for diverse formats — from social to packaging to large-scale retail
• Strong creative judgement and brand instinct, delivering consistent high-quality execution
• Excellent project management capabilities and ability to balance multiple priorities
• Deep cultural awareness with a strong feel for humour, tone, and youth relevance
• Strong conceptual ability - turning strategy and insight into compelling creative
Desirable
• Experience working with food, fashion, music, lifestyle, or youth-focused brands
• Understanding of production, experiential build, and agency collaboration
• Experience building scalable design systems and creative governance tools
• Experience mentoring junior designers or managing freelance support
Key Behaviours & Mindset
• Culturally connected - plugged into design, content, music, fashion, and youth culture
• Hands-on yet strategic, able to deliver daily design while shaping long-term brand evolution
• Proactive and resourceful, always bringing inspiration and raising creative standards
• Collaborative leader, able to influence and work seamlessly across teams
• Detail-obsessed with a commitment to quality and consistency
• Growth-minded, ready to expand creative leadership as the brand scales
• essential.
Why Wingstop?
At Wingstop, we believe in rewarding and investing in our people. Here’s what we offer:
• Generous annual Bonus scheme: 20% base with potential for higher earnings based on business performance
• LTIP Programme: starting in your first full year, based on business performance
• Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays & birthday! (34 total)
• Enhanced Employer Pension Contributions: 5% Employer Contributions
• Private Healthcare: Enhanced benefit from private health insurance provider Vitality
• Family Support: Enhanced maternity and paternity leave for growing families
• Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling
• EV Salary Sacrifice Scheme: available after 3 months of service
• Mileage: £0.45p unlimited!
• Welcome Pack: Start your journey with us with a Wingstop welcome pack
• Discount Platforms: Access a wide range of retail, dining, and wellness deals
• Flexible Pay Options: Use Wagestream for on-demand access to earned wages
• Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role
• Career Development: Unlock training and growth opportunities to advance your career
• Professional Uniforms: Look the part with our branded attire
• Recognition & Celebrations: Attend semi-annual conferences and team events to celebrate success
• Benefits Platform: Access e-learning, lifestyle savings, and well-being resources
• Flexible Work Culture: Enjoy remote work options and the freedom to make your role your own
• Exclusive Discounts: Enjoy 20-50% off when dining with friends and family
Commitment to Diversity and Inclusion
We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know - we’re here to assist you.
If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour!
#INDHO