Regional Sales Manager
| Posting date: | 11 February 2026 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Competitive |
| Hours: | Full time |
| Closing date: | 13 March 2026 |
| Location: | RM7 9BQ |
| Remote working: | On-site only |
| Company: | Boutique Care Homes |
| Job type: | Permanent |
| Job reference: | 303536JCP |
Summary
Regional Sales Manager at Boutique Care Homes
Location: South East England
Reporting to: Director of Sales and Marketing
Travel: Regional role requiring 3-4 days a week travel to operational care homes and head office in Romford, Essex.
At Boutique Care Homes, we deliver care so good, it’s unexpected. As a family-run provider with beautiful homes across the South East, we’re growing – and we’re looking for an experienced Regional Sales Manager to help drive occupancy and revenue across our portfolio.
About Boutique Care Homes
At Boutique Care Homes, we deliver care so good, it's unexpected. We're a family-run care provider with a passion for creating exceptional, personalised care experiences in elegant, homely environments. With operational homes across the south-east and exciting new developments on the horizon, we're on a growth journey and we need a talented sales professional to support our Sales and Marketing Director in driving occupancy and revenue growth. Our award-winning approach combines lifestyle-focused care, deep community connections, holistic wellbeing programmes, and nutritional excellence. Everything we do is guided by warmth, integrity, and professionalism.
Key Responsibilities
Driving Occupancy & Performance
Implement and embed the regional sales strategy across multiple homes
Support homes to improve enquiry handling, show rounds and conversion rates
Monitor KPIs, sales activity and CRM performance to drive measurable results
Provide targeted support to homes with occupancy challenges
Coaching & Team Development
Mentor Admissions Managers and Home Managers to strengthen sales confidence and effectiveness
Deliver in-home sales and customer experience training
Share best practice and create a high-performance sales culture across the region
Business Development & Community Engagement
Build and maintain relationships with key local referrers including hospitals, GPs, social workers and discharge teams
Represent Boutique Care Homes at networking events and community initiatives
Support homes with local marketing plans, open days and engagement events
Brand & Customer Experience
Ensure a consistent, high-quality customer journey aligned with our boutique brand
Conduct audits, mystery shops and environment reviews to maintain standards
About You
Proven track record in care home sales with consistent delivery of occupancy and revenue targets
Strong knowledge of the South East care market
Commercially astute, data-driven and confident working across multiple sites
A natural coach who enjoys developing others
Full UK driving licence and happy to travel regularly
Location: South East England
Reporting to: Director of Sales and Marketing
Travel: Regional role requiring 3-4 days a week travel to operational care homes and head office in Romford, Essex.
At Boutique Care Homes, we deliver care so good, it’s unexpected. As a family-run provider with beautiful homes across the South East, we’re growing – and we’re looking for an experienced Regional Sales Manager to help drive occupancy and revenue across our portfolio.
About Boutique Care Homes
At Boutique Care Homes, we deliver care so good, it's unexpected. We're a family-run care provider with a passion for creating exceptional, personalised care experiences in elegant, homely environments. With operational homes across the south-east and exciting new developments on the horizon, we're on a growth journey and we need a talented sales professional to support our Sales and Marketing Director in driving occupancy and revenue growth. Our award-winning approach combines lifestyle-focused care, deep community connections, holistic wellbeing programmes, and nutritional excellence. Everything we do is guided by warmth, integrity, and professionalism.
Key Responsibilities
Driving Occupancy & Performance
Implement and embed the regional sales strategy across multiple homes
Support homes to improve enquiry handling, show rounds and conversion rates
Monitor KPIs, sales activity and CRM performance to drive measurable results
Provide targeted support to homes with occupancy challenges
Coaching & Team Development
Mentor Admissions Managers and Home Managers to strengthen sales confidence and effectiveness
Deliver in-home sales and customer experience training
Share best practice and create a high-performance sales culture across the region
Business Development & Community Engagement
Build and maintain relationships with key local referrers including hospitals, GPs, social workers and discharge teams
Represent Boutique Care Homes at networking events and community initiatives
Support homes with local marketing plans, open days and engagement events
Brand & Customer Experience
Ensure a consistent, high-quality customer journey aligned with our boutique brand
Conduct audits, mystery shops and environment reviews to maintain standards
About You
Proven track record in care home sales with consistent delivery of occupancy and revenue targets
Strong knowledge of the South East care market
Commercially astute, data-driven and confident working across multiple sites
A natural coach who enjoys developing others
Full UK driving licence and happy to travel regularly