Programmatic Activation Manager
| Posting date: | 06 February 2026 |
|---|---|
| Hours: | Full time |
| Closing date: | 08 March 2026 |
| Location: | Edinburgh, EH12 1HQ |
| Company: | NatWest Group |
| Job type: | Permanent |
| Job reference: | R-00272736-OTHLOC-GBR-5FEDI034 |
Summary
Join us as a Programmatic Activation Manager
- Join our Marketing team and deliver high‑impact programmatic campaigns at scale
- You’ll take ownership of campaign activation working closely with Google and other partners to translate business objectives into measurable results through data‑led decisions
- This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of Bank and agency collaboration. It offers a great opportunity to establish your profile while shaping and improving our approach to digital media
What you’ll do
You’ll manage the planning, execution, and optimisation of programmatic campaigns across display, video, audio, CTV, and digital out-of-home (DOOH). At all times, you’ll ensure strategic alignment, operational excellence and measurable business outcomes.
As part of a hybrid in-house and agency team, you’ll focus on operational excellence, performance and compliance. And you’ll apply best practice in targeting, bidding and creative to improve campaign outcomes and efficiency.
In addition, you will:
- Set up and quality assure campaigns across formats, including display, video, audio, connected TV and digital out of home
- Oversee day-to-day campaign delivery, monitoring performance, and resolving delivery or technical issues quickly
- Manage budgets, pacing and financial processes, making sure reporting is accurate and approvals are followed
- Deliver clear insights through regular reporting and post campaign analysis, with actionable recommendations
The skills you’ll need
To succeed in this role, you’ll combine hands‑on programmatic experience with a strong analytical mindset. You’ll have extensive experience of digital media planning and optimisation within a large matrix organisation.
Ideally, you’ll have worked both in-house and at an agency. And, you’ll have the ability to work confidently and closely with stakeholders and agency partners to ensure integrated planning, as well as a strong performance culture.
In addition, you’ll bring:
- Proven experience of managing and optimising programmatic campaigns across major demand‑side platforms
- A strong understanding of programmatic buying models, audience strategies and the advertising technology ecosystem
- Experience of setting up and managing campaign trafficking, quality assurance and technical troubleshooting
- Analytical skills and confidence in using data and reports to inform decisions
- Clear communication skills and the ability to explain performance and recommendations to different audiences