Mass Participation Executive
| Posting date: | 03 February 2026 |
|---|---|
| Salary: | £33,000 to £35,000 per year |
| Hours: | Full time |
| Closing date: | 15 February 2026 |
| Location: | Aldgate, Central London |
| Remote working: | Hybrid - work remotely up to 3 days per week |
| Company: | Dementia UK |
| Job type: | Permanent |
| Job reference: |
Summary
This is an exciting opportunity to join the Mass Participation team, helping to coordinate a portfolio of virtual events expected to raise over £4.7 million and bring in over 34,000 participants to the charity in the next financial year. The virtual events portfolio at Dementia UK consist of a series of month-long challenges that bring our supporters together online across the UK. Participants receive a free incentive to take on a motivating challenge, from walking 1km a day in February to clocking up 100km with their dog in October, to spending the month moving, connecting and fundraising for Dementia UK. Familiarise yourself with our Virtual Events portfolio on our website.
As a Mass Participation Executive, you will be responsible for the end to end management of our month-long virtual challenges, delivering marketing plans in collaboration with agency support and stewarding supporters to ensure engagement and participation. Using project management tools and a pro-active can-do approach, you will ensure efficient event delivery, continuously analyse, and develop the virtual events portfolio. You will work closely with teams across Fundraising, Data, Marketing & Communications to drive income, collaborate and achieve high levels of engagement across the virtual events portfolio.
We are looking for you to have previous experience in fundraising, working with supporters to activate and uplift their fundraising and be able to deliver exceptional supporter experiences. If you have an understanding of effective marketing channels to drive participation in fundraising and effective stewardship techniques, we would love to hear from you. This is also a fantastic chance for someone who has a proven track-record delivering against fundraising KPIs and who is motivated by its potential to bring people together, strengthen engagement, and create a lasting impact for Dementia UK.
This role will be subject to a Basic DBS check.
Our culture
In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always.
Dementia UK is a Disability Confident Employer. If you’d like support to make an application, contact recruitment@dementiauk.org.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
*Please note that any decision on flexible working is based on business needs
As a Mass Participation Executive, you will be responsible for the end to end management of our month-long virtual challenges, delivering marketing plans in collaboration with agency support and stewarding supporters to ensure engagement and participation. Using project management tools and a pro-active can-do approach, you will ensure efficient event delivery, continuously analyse, and develop the virtual events portfolio. You will work closely with teams across Fundraising, Data, Marketing & Communications to drive income, collaborate and achieve high levels of engagement across the virtual events portfolio.
We are looking for you to have previous experience in fundraising, working with supporters to activate and uplift their fundraising and be able to deliver exceptional supporter experiences. If you have an understanding of effective marketing channels to drive participation in fundraising and effective stewardship techniques, we would love to hear from you. This is also a fantastic chance for someone who has a proven track-record delivering against fundraising KPIs and who is motivated by its potential to bring people together, strengthen engagement, and create a lasting impact for Dementia UK.
This role will be subject to a Basic DBS check.
Our culture
In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always.
Dementia UK is a Disability Confident Employer. If you’d like support to make an application, contact recruitment@dementiauk.org.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
*Please note that any decision on flexible working is based on business needs
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.