CRM & Comms Pub Marketing Executive
| Posting date: | 02 February 2026 |
|---|---|
| Salary: | £28,000 per year |
| Additional salary information: | Competitive Salary and great benefits |
| Hours: | Full time |
| Closing date: | 04 March 2026 |
| Location: | WA16 0SU |
| Company: | Daniel Thwaites PLC |
| Job type: | Permanent |
| Job reference: | f1e3b269939a449289bf |
Summary
We are excited to be recruiting for a Pub Marketing Executive. This role will work closely with the Pub Marketing Manager to support our leased and tenanted estate with the aim of driving footfall into pubs.
Your day-to-day activities will include:
- Supperting the marketing and communication needs of our pubs via a new CRM programme and data collection.
- Management of online review platforms and our centralised resource website.
- upporting the creative requirements of Pub Marketing Manager for digital display media and social media use.
- Supporting and drafting regular campaigns to consumer databas and developing and building on this consumer database
- Developing and running CRM campaigns on behalf of pub businesses promoting individual businesses and our wider Thwaites brand including key events, our beers and local tactical promotions.
- Utilising our CRM platform to manage data health and segmentation.
- Developing and drafting regular campaigns to pub businesses to support usage of above website resource centre and general communications with pub businesses
- Regularly updating and developing new content (including but not limited to articles, infographics, videos and copy) for our central resource centre website to support pub businesses
- Copywriting for a multitude of purposes including articles, guides and web pages
- Building new content on resource centre using WordPress (coding experience not required)
- Building engagement and usage of central resource website to ensure support and ideas are accessed by pub operators using key analytics and metrics.
- Liaising and communicating with colleagues and agency to develop new ideas and sections of website to ensure consistency and professional language and aesthetic
- Supporting implementation and training of Reputation.com with pub businesses
- Offering remote support to both Pub Marketing Manager and pub operators on developing success with Reputation.com
- Creation of key creative assets for digital display media and social media
- Supporting Pub Marketing Manager on ad-hoc tasks and projects
Who are we looking for someone who:
- Is creative and innovative with a passion for new concepts and ideas
- Demonstrates our values of warm hospitality, innovation, eye for detail and craftsmanship in everything you do.
- A quick learner and eager to understand new systems
- Understands marketing concepts, focussed on engagement of pub consumer and pub operator
- Knowledgeable on and able to demonstrate copywriting skills (for print, web and social media)
- An exceptional communicator with the ability to influence colleagues and pub operators with great team working skills
- Able to project plan and work to strict deadlines
Expieriece required:
- Must be able to demonstrate CRM experience and end-to-end implementation
- Experience of working with customers, be engaging with a bright and positive approach
- Will have experience in a marketing role preferably running email marketing campaigns
- Basic understanding of GDPR
- Good level of IT skills: /email/ Microsoft office package (Excel/Word/Power point);
- Will have experience of working with systems such as Canva, Adobe and Wordpress.
In return, we are offering a rewarding role with scope for career progression along with;
- A fun environment where you will receive the training and support to develop and progress
- Stream – the ability to access up to 40% of your wages as you earn them
- Free parking onsite
- Health cash plan with access to discounted high street perks
- 33 days holiday
- Employee Assistance Programme
- Enhanced maternity and paternity pay
- Apprenticeships available
- Discounted accommodation, food and drink in our beautiful Hotels and Inns across the country
- Pension & Life assurance
- Long service awards, including free meals and free stays with your friends or family