Digital Manager
| Posting date: | 29 January 2026 |
|---|---|
| Salary: | £40,000 to £45,000 per year |
| Hours: | Full time |
| Closing date: | 16 February 2026 |
| Location: | SportPark, 3 Oakwood Drive, Loughborough University, Loughborough, Leicestershire, LE11 3QF, United Kingdom |
| Remote working: | Hybrid - work remotely up to 3 days per week |
| Company: | The Amateur Swimming Association (Swim England) Limited |
| Job type: | Permanent |
| Job reference: |
Summary
Swim England is the national governing body for swimming in England.
We help people learn how to swim, enjoy the water safely, and compete in all our sports.
Our vision is of a nation swimming and we strive to inspire everyone to enjoy the water in the way that suits them. We work with our partners to create engaging programmes that enable everyone to be active, have fun and stay healthy through swimming.
Your application is generated using the information you have provided in your Profile. Your CV and any additional supporting evidence will also be attached and made available to the hiring manager.
- Minimum of 2x Days a Week Onsite
About the Role
We are looking for an experienced Digital Manager to lead the development, delivery and continuous improvement of Swim England’s digital platforms, including our main website and mobile applications.
This is a key role within the Digital & Technology team, responsible for ensuring our digital products support organisational objectives, deliver excellent user experiences and maximise engagement and revenue across our key audiences.
You will work closely with colleagues across the organisation, lead a team of internal developers and act as the subject matter expert for digital delivery, innovation and optimisation.
Key Responsibilities
- Lead the development, implementation and ongoing management of Swim England’s digital products, including swimming.org and associated mobile apps.
- Own and deliver the digital roadmap, prioritising developments in line with organisational strategy, KPIs and stakeholder needs.
- Manage and optimise digital customer journeys across key audiences and revenue-generating products.
- Lead and motivate the Digital team, setting clear objectives, managing performance and supporting professional development.
- Translate business requirements into clear technical specifications, user stories, acceptance criteria and delivery plans.
- Apply user experience best practice and Agile methodology to continuously learn, iterate and improve digital products.
- Act as the organisation’s go-to expert for new digital initiatives, including commissioning, onboarding and training.
- Work collaboratively with technical and non-technical stakeholders, clearly communicating digital concepts and opportunities.
- Analyse insight and performance data (e.g. Google Analytics, Google Tag Manager) to inform decision-making and identify future opportunities.
- Lead SEO strategy and delivery to maximise visibility, traffic and engagement across digital platforms.
- Ensure marketing and communications colleagues are kept informed of new digital developments and opportunities.
Skills and Experience
Essential
- Excellent understanding of user experience processes and Agile delivery methodologies.
- Strong knowledge of fundamental digital development principles and technical concepts.
- Proven experience managing digital projects, including websites and apps.
- Experience managing content management systems such as WordPress, BigCommerce or similar platforms.
- Experience leading and managing internal software development teams.
- Strong stakeholder management skills, with the ability to balance competing priorities.
- Experience using digital insight and analytics to inform strategy and development.
- Excellent attention to detail, with a proactive, positive and highly motivated approach.
Desirable:
- Understanding of sports governing bodies and how digital can support organisational objectives.
- Experience developing and delivering SEO strategies.
- Degree educated or equivalent relevant professional experience.
Please be advised that we cannot offer visa sponsorship and that you must have right to work in the UK to apply or be considered for this role. If you are a non-UK/EU National, you must have an appropriate working Visa to undertake employment. You must also be working within the UK to apply or be considered for this role, due to the public liability insurance Swim England holds.
Swim England is committed to inclusion and embracing the spirit of all equalities legislation. As a Disability Confident Employer, we actively encourage applications from disabled people. We recognise that the diversity of our workforce is not reflective of today’s society and we are currently operating a pilot scheme whereby applicants from ethnically diverse backgrounds can opt into our guaranteed interview scheme. Candidates that have opted into the scheme will be guaranteed an interview provided that they have demonstrated, within their application, that they meet the essential criteria for the role. When emailing the CV and cover letter, applicants from ethnically diverse backgrounds are encouraged to state they wish to ‘Opt In’ to the scheme.
Where possible, Swim England will always make reasonable adjustments for accessibility to anyone who requires it.
If you would like any of the documentation in a different format or would like to apply in a different way please get in touch. All appointments will be made on merit, following a fair and transparent process, in line with the Equality Act 2010. However, the organisation may employ positive action where candidates from underrepresented groups can demonstrate their ability to perform the role equally well.
Swim England is also committed to safeguarding and promoting the welfare of children and young people and expects all employees and volunteers to share this commitment.
We help people learn how to swim, enjoy the water safely, and compete in all our sports.
Our vision is of a nation swimming and we strive to inspire everyone to enjoy the water in the way that suits them. We work with our partners to create engaging programmes that enable everyone to be active, have fun and stay healthy through swimming.
Your application is generated using the information you have provided in your Profile. Your CV and any additional supporting evidence will also be attached and made available to the hiring manager.
- Minimum of 2x Days a Week Onsite
About the Role
We are looking for an experienced Digital Manager to lead the development, delivery and continuous improvement of Swim England’s digital platforms, including our main website and mobile applications.
This is a key role within the Digital & Technology team, responsible for ensuring our digital products support organisational objectives, deliver excellent user experiences and maximise engagement and revenue across our key audiences.
You will work closely with colleagues across the organisation, lead a team of internal developers and act as the subject matter expert for digital delivery, innovation and optimisation.
Key Responsibilities
- Lead the development, implementation and ongoing management of Swim England’s digital products, including swimming.org and associated mobile apps.
- Own and deliver the digital roadmap, prioritising developments in line with organisational strategy, KPIs and stakeholder needs.
- Manage and optimise digital customer journeys across key audiences and revenue-generating products.
- Lead and motivate the Digital team, setting clear objectives, managing performance and supporting professional development.
- Translate business requirements into clear technical specifications, user stories, acceptance criteria and delivery plans.
- Apply user experience best practice and Agile methodology to continuously learn, iterate and improve digital products.
- Act as the organisation’s go-to expert for new digital initiatives, including commissioning, onboarding and training.
- Work collaboratively with technical and non-technical stakeholders, clearly communicating digital concepts and opportunities.
- Analyse insight and performance data (e.g. Google Analytics, Google Tag Manager) to inform decision-making and identify future opportunities.
- Lead SEO strategy and delivery to maximise visibility, traffic and engagement across digital platforms.
- Ensure marketing and communications colleagues are kept informed of new digital developments and opportunities.
Skills and Experience
Essential
- Excellent understanding of user experience processes and Agile delivery methodologies.
- Strong knowledge of fundamental digital development principles and technical concepts.
- Proven experience managing digital projects, including websites and apps.
- Experience managing content management systems such as WordPress, BigCommerce or similar platforms.
- Experience leading and managing internal software development teams.
- Strong stakeholder management skills, with the ability to balance competing priorities.
- Experience using digital insight and analytics to inform strategy and development.
- Excellent attention to detail, with a proactive, positive and highly motivated approach.
Desirable:
- Understanding of sports governing bodies and how digital can support organisational objectives.
- Experience developing and delivering SEO strategies.
- Degree educated or equivalent relevant professional experience.
Please be advised that we cannot offer visa sponsorship and that you must have right to work in the UK to apply or be considered for this role. If you are a non-UK/EU National, you must have an appropriate working Visa to undertake employment. You must also be working within the UK to apply or be considered for this role, due to the public liability insurance Swim England holds.
Swim England is committed to inclusion and embracing the spirit of all equalities legislation. As a Disability Confident Employer, we actively encourage applications from disabled people. We recognise that the diversity of our workforce is not reflective of today’s society and we are currently operating a pilot scheme whereby applicants from ethnically diverse backgrounds can opt into our guaranteed interview scheme. Candidates that have opted into the scheme will be guaranteed an interview provided that they have demonstrated, within their application, that they meet the essential criteria for the role. When emailing the CV and cover letter, applicants from ethnically diverse backgrounds are encouraged to state they wish to ‘Opt In’ to the scheme.
Where possible, Swim England will always make reasonable adjustments for accessibility to anyone who requires it.
If you would like any of the documentation in a different format or would like to apply in a different way please get in touch. All appointments will be made on merit, following a fair and transparent process, in line with the Equality Act 2010. However, the organisation may employ positive action where candidates from underrepresented groups can demonstrate their ability to perform the role equally well.
Swim England is also committed to safeguarding and promoting the welfare of children and young people and expects all employees and volunteers to share this commitment.
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.