Senior Social Media Marketing Manager
| Posting date: | 14 January 2026 |
|---|---|
| Salary: | £55,807 to £62,448 per year |
| Hours: | Full time |
| Closing date: | 26 January 2026 |
| Location: | London |
| Company: | Government Recruitment Service |
| Job type: | Permanent |
| Job reference: | 438589/1 |
Summary
The Department for Work and Pensions (DWP) is recruiting a Senior Social Media Marketing Manager to be part of our supportive and high-performing Social Media Unit. You will help to shape communications across DWP organic and paid social, both with always-on campaigns and breaking press stories.
The work of the DWP makes a difference to the lives of millions of people across the country – from supporting low-income households and helping people to start or return to work via our national network of Jobcentres, enacting policy to improve the lives of disabled people and ensuring pension savers are protected from unscrupulous scammers.
In this role, you will be responsible for leading a team of social media and digital campaign professionals, developing compelling case-study content and ensuring best-in-class audience targeting, optimisation and evaluation.
You will have experience delivering creative social media campaigns, the ability to think strategically, excellent interpersonal skills, and an aptitude for digesting complex information and explaining it in plain English.
We are a close-knit team that collaborates with the press, visits, external affairs and internal comms teams, as well as private offices, policy and frontline colleagues.
This post will be based in London.
If this sounds like the right fit for you, we would love to hear from you!
As a Senior Social Media Marketing Manager, your key responsibilities will include:
- Lead relationships with comms colleagues to deliver creative social campaigns, optimised for a range of channels and audiences.
- Develop bold and innovative paid or no-cost social strategies and creative social content, which maximise reach, trust, relevance and impact.
- Ensure audience insight and performance data is used across the team to inform decisions and shape content that is integrated with policy and operational delivery.
- Lead the monitoring and evaluation of campaign performance and present findings to a range of stakeholders.
- Lead the ideation of innovative social content. Translate complex subject matter into clear, accessible and engaging communications.
- Manage external agencies and collaborate with in-house teams to generate distinct always-on social campaigns.
- Drive our case study agenda and lead the team to deliver impactful social campaigns through trusted voices and 'real people'.
- Proactively engage with content creators to harness their audience-reach, as well as managing paid creator relationships via our agencies.
- Confidently work with agencies and suppliers to ensure that services are cost-effective and represent good value for the taxpayer.
- Liaise cross-Government with the New Media Unit, No.10 and other Government Departments to ensure content is distributed in an impactful way.
- Line manage direct reports, supporting them to deliver against objectives and with their professional development.
- Champion best practice in social media and ensure DWP Social Media Policy and style guides are updated accordingly.
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