Customer Growth Lead - Planning and Best Practice
| Posting date: | 08 January 2026 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Competitive |
| Hours: | Part time |
| Closing date: | 22 January 2026 |
| Location: | Welwyn Garden City, Hertfordshire, AL7 1GA |
| Company: | Tesco |
| Job type: | Permanent |
| Job reference: | tesco/TP/18092123/973574 |
Summary
About the role
Lead the creation and implementation of audience planning standards, driving customer-focused, value-led strategies across Personalisation. Serve as the go-to expert on audience frameworks, quality, and best practices, empowering the Planning Pod to deliver purposeful, measurable results.
You will be responsible for
- Shape the Audience Strategy: Define and continuously evolve the end-to-end audience framework for Personalisation, embedding best practices, guardrails, and governance to optimise engagement and reduce fatigue.
- Lead with Expertise: Act as the Audience Subject Matter Expert within the Planning Pod, prioritising customer plans against growth objectives.
- Drive Planning & Activation: Own prioritisation and operating rhythms for opportunity briefs, campaign activation, and post-launch learning—balancing short- and long-term value.
- Champion Measurement & Value: Partner with Measurement, Analytics, and Finance to ensure all activity is measurable, value-validated, and aligned to commercial priorities.
- Standardise & Scale: Develop tools, templates, and playbooks for opportunity sizing, acceptance criteria, and decision forums.
- Innovate & Benchmark: Stay ahead of market trends, integrating new capabilities (e.g., decisioning, cross-channel orchestration) into best practices.
- Refresh & Communicate: Run quarterly standards updates, refreshing segments, guardrails, and sharing impact insights across teams.
- Collaborate Across Functions: Build strong partnerships with Customer, Rewards, Journey, and Commercial teams to co-create actionable audience briefs and support forecasting.
- Set Measurement Standards: Operate with authority across matrixed teams, defining and maintaining measurement frameworks and methodologies for all analytical resources supporting Personalisation.
You will need
- Expertise in Audience Strategy: Deep experience in data-driven audience creation, analytics, and insights within a fast-paced, multi-channel environment.
- Framework Leadership: Proven ability to design and govern frameworks, lead decision forums, and simplify complex methodologies for diverse stakeholders.
- Influential Communicator: Strong stakeholder management, prioritisation, and storytelling skills to drive alignment and impact.
- Value Delivery: A track record of delivering measurable outcomes through Personalisation and CRM initiatives.
- Industry Knowledge: Experience in retail, loyalty, and customer programmes is highly desirable.
What’s in it for you
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us
Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.
It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year.
We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers.
But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.
We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers
Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date.
For more information about us please visit www.tescoplc.com
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