Direct Marketing Manager
| Posting date: | 06 January 2026 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Competitive |
| Hours: | Part time |
| Closing date: | 19 January 2026 |
| Location: | Welwyn Garden City, Hertfordshire, AL7 1GA |
| Company: | Tesco |
| Job type: | Contract |
| Job reference: | tesco/TP/18451642/973210 |
Summary
About the role
You will deliver and optimise campaigns across direct channels using leading marketing technology platforms. You will drive personalisation and process improvements to achieve business and customer outcomes.
You will be responsible for
- Planning and end-to-end campaign management across direct channels (email, push, SMS, direct mail) and loyalty rewards, ensuring alignment with business goals and customer outcomes.
- Campaign builds and deployments within Adobe Journey Optimizer (AJO), ensuring accurate audience targeting and robust QA across Tesco and Tesco Group comms.
- Orchestrating relevant and effective customer journeys in collaboration with Personalisation and Customer teams.
- Leveraging campaign reporting and insight to lead tactical activity to optimise performance and drive personalisation opportunities via marketing technology platforms (AJO, Movable Ink, Jacquard).
- Effecting a Test & Learn plan for direct customer communications, collaborating with Customer, Personalisation and Technology teams.
- Workstack alignment across Direct Customers Communications and Data & Targeting teams for effective collaboration.
- Manage, coach, and develop a Direct Marketing Executive, providing guidance, feedback and support to ensure high performance and professional growth.
- Managing critical paths, ensuring deadlines are met and risks managed.
- Building strong and trusted relationships with internal and external stakeholders to ensure the successful delivery of campaigns.
- Champion the development of agile processes and tools, including AI, that enable faster delivery and adaptability to changing business needs.
- Foster a culture of ownership, curiosity, and excellence - encouraging the team to challenge legacy processes and think differently.
- Being a custodian of the Tesco brand.
- Following our business Code of Conduct and Line Manager Performance Standard, always acting with integrity and due diligence.
You will need
- Experience of end-to-end campaign management: briefing, production (build), deployment, analysis and reporting, across direct mail, email and mobile.
- Hands-on experience with ESPs, campaign and personalisation platforms (preferably AJO, Movable Ink, Jacquard).
- Excellent stakeholder management, communication skills and influence.
- Ability to multi-task and prioritise workload in a fast-paced environment.
- Strong attention to detail and commercial acumen.
What’s in it for you
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us
Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.
It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year.
We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers.
But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.
We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers
Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date.
For more information about us please visit www.tescoplc.com
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Proud member of the Disability Confident employer scheme