Marketing Executive - Skills
| Posting date: | 29 December 2025 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | £35000-40000 per annum |
| Hours: | Full time |
| Closing date: | 25 January 2026 |
| Location: | Solihull, B91 3QJ |
| Company: | Serco Limited |
| Job type: | Permanent |
| Job reference: | 306629-43868645 |
Summary
Serco Limited
Hybrid working
- Solihull£35,000–£40,000 per annum, depending on experience
Full-time, 37.5 hours per week
Ready to make an impact?
As a Skills Marketing Executive in our Citizen Services team, you’ll help shape and deliver impactful marketing and communications that drive awareness, engagement and sales leads for our Skills team. Your work will directly support business growth through well-planned, multi-channel campaigns that reach the right audiences at the right time and drive engagement.
You’ll partner closely with the Senior Marketing Manager for Citizen Services and colleagues across Serco to bring campaigns, events and communications to life.
You’ll be entrusted to:
- Plan and deliver multi-channel marketing campaigns using email, social media, PPC campaigns, websites and face to face activity
- Create high-quality marketing content and copy, including promotional materials, presentations and campaign messaging, with strong attention to detail
- Support sales lead and demand generation activity through targeted marketing and communications campaigns and demonstrate the impact
- Arrange and support events, working in closely with external commercial teams including planning, promotion, on-the-day delivery and follow-up activity
- Manage campaign reporting by analysing data and performance, sharing insights to support continuous improvement
- Work collaboratively with colleagues across Serco to deliver public relations activity and ensure all communications align with brand guidelines
Does this sound like you?
You’ll be a great fit for this role if you have…
- Experience of digital campaign management, including lead generation, reporting and performance analysis
- Proven experience in a marketing-related role, with ability to create high quality content for use on multiple channels with copywriting as a core strength
- Confidence in communicating with people at all levels, both internally and externally
- Strong organisational skills, with excellent attention to detail and the ability to manage multiple priorities
- Hands-on experience using digital tools, including email platforms, social media, PPC campaign management and websites to run and monitor campaigns
- Experience in customer journey mapping and good knowledge of Google Analytics and Tag Manager
- Experience using design software such as Adobe Creative Suite to produce marketing materials and presentations is desirable. You’ll also be comfortable preparing presentations and using data to inform decisions and suggest campaign improvements.
Discover all you need to keep growing
Here you’ll be part of a highly supportive culture with leaders you can count on to help you achieve your goals. From mentoring and training to our focus on internal progression, we’re proud to offer clear development opportunities – and the support and tools to help you seize them.
Because this is a place for you
Our people are integral to everything we do. That’s why our benefits are designed to put you first:
- Holidays: 25 days plus bank holidays
- Pension: Up to 6% contributory pension scheme
- Training and development: A wide range of learning opportunities with over 1,100 internal courses available, funding for qualifications and apprenticeships, mentoring opportunities, and a focus on internal progression.
- Health and wellbeing: 24/7 Employee Assistance Programme, Bupa Anytime HealthLine, wellbeing app, Simplyhealth cash plans to claim back money towards healthcare costs, 30% off at Serco-managed leisure centres.
- Discounts: Save across around 1,000 retailers, from food and clothing to days out, entertainment and travel.
- Employee networks: Dedicated networks where colleagues can come together to find support, share challenges, discuss ideas, network and be part of a community.
- Charity: Support a charity or organisation with a paid volunteering day each year. You can also choose to donate to your favourite charity tax-free, through our Payroll Giving Scheme.
Hybrid working
- Solihull£35,000–£40,000 per annum, depending on experience
Full-time, 37.5 hours per week
Ready to make an impact?
As a Skills Marketing Executive in our Citizen Services team, you’ll help shape and deliver impactful marketing and communications that drive awareness, engagement and sales leads for our Skills team. Your work will directly support business growth through well-planned, multi-channel campaigns that reach the right audiences at the right time and drive engagement.
You’ll partner closely with the Senior Marketing Manager for Citizen Services and colleagues across Serco to bring campaigns, events and communications to life.
You’ll be entrusted to:
- Plan and deliver multi-channel marketing campaigns using email, social media, PPC campaigns, websites and face to face activity
- Create high-quality marketing content and copy, including promotional materials, presentations and campaign messaging, with strong attention to detail
- Support sales lead and demand generation activity through targeted marketing and communications campaigns and demonstrate the impact
- Arrange and support events, working in closely with external commercial teams including planning, promotion, on-the-day delivery and follow-up activity
- Manage campaign reporting by analysing data and performance, sharing insights to support continuous improvement
- Work collaboratively with colleagues across Serco to deliver public relations activity and ensure all communications align with brand guidelines
Does this sound like you?
You’ll be a great fit for this role if you have…
- Experience of digital campaign management, including lead generation, reporting and performance analysis
- Proven experience in a marketing-related role, with ability to create high quality content for use on multiple channels with copywriting as a core strength
- Confidence in communicating with people at all levels, both internally and externally
- Strong organisational skills, with excellent attention to detail and the ability to manage multiple priorities
- Hands-on experience using digital tools, including email platforms, social media, PPC campaign management and websites to run and monitor campaigns
- Experience in customer journey mapping and good knowledge of Google Analytics and Tag Manager
- Experience using design software such as Adobe Creative Suite to produce marketing materials and presentations is desirable. You’ll also be comfortable preparing presentations and using data to inform decisions and suggest campaign improvements.
Discover all you need to keep growing
Here you’ll be part of a highly supportive culture with leaders you can count on to help you achieve your goals. From mentoring and training to our focus on internal progression, we’re proud to offer clear development opportunities – and the support and tools to help you seize them.
Because this is a place for you
Our people are integral to everything we do. That’s why our benefits are designed to put you first:
- Holidays: 25 days plus bank holidays
- Pension: Up to 6% contributory pension scheme
- Training and development: A wide range of learning opportunities with over 1,100 internal courses available, funding for qualifications and apprenticeships, mentoring opportunities, and a focus on internal progression.
- Health and wellbeing: 24/7 Employee Assistance Programme, Bupa Anytime HealthLine, wellbeing app, Simplyhealth cash plans to claim back money towards healthcare costs, 30% off at Serco-managed leisure centres.
- Discounts: Save across around 1,000 retailers, from food and clothing to days out, entertainment and travel.
- Employee networks: Dedicated networks where colleagues can come together to find support, share challenges, discuss ideas, network and be part of a community.
- Charity: Support a charity or organisation with a paid volunteering day each year. You can also choose to donate to your favourite charity tax-free, through our Payroll Giving Scheme.
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.