Director of Income Generation

Posting date:	23 December 2025
Salary:	£65,000.00 to £75,000.00 per year
Additional salary information:	£65000.00 - £75000.00 a year
Hours:	Full time
Closing date:	18 January 2026
Location:	Barnsley, S75 2RL
Company:	NHS Jobs
Job type:	Permanent
Job reference:	B0048-25-0031

Summary

Main Duties & Responsibilities Income Generation Develop and deliver a Fundraising and Retail Strategy in collaboration with key stakeholders and direct reports which is informed by evidence. Working closely with team leaders to develop, deliver and evaluate coherent income generation and communications strategies which deliver impact Ensure that the return on investment is maximised and that there is growth in both restricted and unrestricted income. Ensure that effective relationships are built and maintained with donors and funders. Develop an Income Growth Strategy across retail, commercial partners and earnt income in collaboration with the Executive Leadership Team (ELT). Develop and implement a framework for evaluating all new opportunities that includes both financial and non-financial benefits. Manage commercial relationships that are of strategic and operational importance. Ensuring all appropriate systems and process are developed as new income streams are developed. Represent Barnsley Hospice on a range of external groups, coalitions and collaborations where appropriate. Executive Leadership Create effective relationships with your colleagues, collaborating and working jointly as part of a high-performing executive team that is focused on ensuring a sustainable future for Barnsley Hospice. Provide a senior, credible voice in a variety of settings, attending meetings, forums as required both internally and externally on behalf of the CEO/Chief Nurse. Work as an effective change agent leading on Barnsley Hospice projects pertaining to workforce, patient pathways and wider business development as required. Attend Board and Committee meetings as an Executive Director and as the organisational expert on income generation, providing assurance to Trustees on compliance and future financial sustainability. Be committed to the work of Barnsley Hospice and work in accordance with our policies and procedures. Be an ambassador for the organisation both internally and externally by living and promoting our values. The post holder will participate in the Senior Manager On-Call Rota (no additional remuneration). Willing and able to undertake work outside of normal office hours and to travel as required. Governance and Leadership Working closely with colleagues to ensure that Barnsley Hospice has systems and processes in place to promote non-clinical risk management, and compliance with relevant regulatory frameworks. Develop and maintain relevant networks to ensure Barnsley Hospice is at the front of new ideas/innovation and is proactive in exchanging knowledge and best practice and identifying new perspectives/approaches to develop care, services and innovative funding streams. Develop a working environment and culture that actively promotes psychological safety, wellbeing, health, safety, and security. Ensuring that our resources are utilised to best effect and a culture of value for money is disseminated throughout the organisation so that risk is sensibly managed in pursuit of our objectives. Ensuring that effective relationships are built and maintained with all stakeholders (including employees, volunteers, patients and their families/carers, donors, funders, commissioners and regulatory bodies, SYICB and place partners). Lead the development of your high performing teams building on strengths and ensuring the delivery of agreed outcomes in a way that is consistent with our values. Manage the overall budget and resources for the team, ensuring that they are deployed efficiently and effectively. Workforce Development and Professional Standards Working with the Head of HR ensure that our colleagues are supported, empowered and developed so that they are able to provide the highest standards and that all members of the team are motivated to reach their full potential. Enable people to exercise their rights and promote their equality and diversity. Coach and develop direct reports to deliver in their roles. Working closely with the Head of HR to ensure that Barnsley Hospice has a competent, effective and efficient income generation team that is fit for purpose both now and able to meet future service development needs. Communication and Engagement Ensure Barnsley Hospice has a rolling annual plan of integrated marketing and communications campaigns and activities achieve key organisational objectives. Ensure that all media, marketing and communications are effectively managed; maximise family input and experience; and follow safeguarding and consent processes. Ensure that our campaigns support the development of sustainable income streams to support our work, through creative and impact led approaches to existing partners and new prospects. Oversee our brand strategy to ensure we deliver a demonstrable increase in public awareness and understanding of Barnsley Hospice and what we do. Oversee the development of digital tools and channels to grow our impact, grow awareness of our brand and generate income to support our work. Working with the Head of Fundraising and Marketing ensure our communications and engagement work aligns with our policy and public affairs objectives