Head of Marketing & Sales - Elizabeth Finn Homes
| Posting date: | 19 December 2025 |
|---|---|
| Salary: | £70,000.00 to £75,000.00 per year |
| Hours: | Full time |
| Closing date: | 16 January 2026 |
| Location: | London, EC1R 0BJ |
| Company: | EFHL |
| Job type: | Permanent |
| Job reference: | ORG5537-BS1464424RemHOMSEFH |
Summary
Head of Marketing & Sales - Home based with regular travel
Annual Salary: £70k - £75k + company car or car allowance + benefits
Permanent, Full-time - 35 hours a week
Elizabeth Finn is a leading care provider providing exceptional care throughout our eight prestigious care homes. Our company values are Bring Love, Inspire More, Act with Purpose and Welcome All.
We are looking for an inspiring and visionary Head of Marketing & Sales to shape the way our residents live, love, connect and celebrate life across all our homes.
About the Role
We have a dedicated and well-trained Head Office team supporting an excellent standard of person-centred care for our residents. As a Head of Marketing & Sales joining our diverse team who are proud of the difference we make to our residents you will:
Develop the multi-year marketing & sales strategy, delivering it through measurable annual plans aligned to the organisational strategy and profit-for-purpose mission
Champion occupancy, driving enquiry growth, pipeline quality and conversion through a consistent and welcoming resident and relative journey from enquiry to admission
Develop and monitor key success measures, as well as monitoring marketing and sales confidence and competence in our homes
Manage the Elizabeth Finn Homes brand, ensuring consistency of message and tone across all mediums and formats
Produce high quality, resonant content that showcases our wonderful resident experience, colleague stories and leadership in the care sector
Proactively develop each homes community engagement approach to maximise lead generation and wider visibility of our brand
Build on Elizabeth Finn Homes’ existing local and national reputation through various approaches including thought leadership and case studies
Ensure our digital presence across a range of platforms is delivering lead generation and local referrals through a range of approaches including SEO, Google Analytics etc
Manage a range of third-party marketing resources to be high performing and value for money
Provide the wider leadership with regular competitor and market intelligence to assess and adjust our position within the market as necessary
Develop a consistent approach to internal communications, developing mechanisms to share and celebrate our residents, our people and our homes regularly to support overall engagement
With the People Team, promote our employee value proposition to ensure engagement with new and existing talent
Lead and develop a small, high-performing marketing and sales team that delivers impactful content
Manage the annual marketing & sales budget, ensuring solid return on investment across all areas
Be part of the Senior Management Team, contributing to the wider management and leadership of the organisation
Person specification
Experience of leading the marketing, sales communications or brand management for an organisation, ideally within the care or healthcare sector
Experience of delivering occupancy, sales growth or commercial performance
Experience of managing brand, PR, digital marketing and employer brand activities
For more information on working in our team or to have an informal chat please contact us on recruitment@elizabethfinn.co.uk.
To Apply
Interested candidates are invited to submit their CV alongside a brief cover letter that considers their suitability for the role and how they work in line with our four values of bring love, welcome all, inspire more, act with purpose.
The deadline for applications is by 5:00 pm on the 6th January 2026 to recruitment@elizabethfinn.co.uk.
The first stage of the process will be an interview via Teams and held in the week commencing 12th January 2026.
The second stage of the process will be held in person at our Halliwell Care Home the week commencing 20th January 2026.
In return for the wonderful contribution our employees make we offer the following benefits:
Fully paid induction programme
Enhanced pay for family leave
Flexible hours
31 days holiday per year plus Bank Holidays
Group pension plan with option to join the more generous scheme with a 9% employer contribution on a salary sacrifice basis
Occupational sick pay after probation
Opportunity to join company healthcare and cash plan schemes
Car Allowance or Company Lease Car
Wellbeing support through various initiatives including an employee assistance programme with free counselling and Mental Health First Aiders.
Free Blue Light card – provides members with thousands of amazing retail discounts
Cycle to work scheme
Long service awards
Apprenticeships, continuous learning and development, professional development and study support opportunities
Free DBS unless leaving during probation
Safeguarding:
In the process of recruitment, selection and appointment Elizabeth Finn Homes implement a range of procedures and actions including Police/Enhanced DBS Checks to ensure our employees, residents and everyone is safeguarded, and abuse is prevented. This is in line with our company values, which are Bring Love, Inspire More, Act with Purpose and Welcome All.
Criminal record checks:
As this role involves a regulated activity, successful applicants will undertake an enhanced DBS check, with barred lists check, and any offer of employment will be dependent on a satisfactory outcome. Having a criminal record will not necessarily bar a person from working for us, this will depend on the circumstances and background of any record.
Equality, Diversity, Inclusion and Belonging:
Elizabeth Finn strives to treat all staff equally and be a diverse and inclusive workplace, where everyone can be themselves and everyone accepts each other’s differences.
Our ambition is to ensure equality and celebrate diversity, working together to create an inclusive workplace, which attracts, nurtures and retains the best people.
Elizabeth Finn Homes do not currently provide sponsorship, but we welcome applications from those who have a right work in the UK.
Annual Salary: £70k - £75k + company car or car allowance + benefits
Permanent, Full-time - 35 hours a week
Elizabeth Finn is a leading care provider providing exceptional care throughout our eight prestigious care homes. Our company values are Bring Love, Inspire More, Act with Purpose and Welcome All.
We are looking for an inspiring and visionary Head of Marketing & Sales to shape the way our residents live, love, connect and celebrate life across all our homes.
About the Role
We have a dedicated and well-trained Head Office team supporting an excellent standard of person-centred care for our residents. As a Head of Marketing & Sales joining our diverse team who are proud of the difference we make to our residents you will:
Develop the multi-year marketing & sales strategy, delivering it through measurable annual plans aligned to the organisational strategy and profit-for-purpose mission
Champion occupancy, driving enquiry growth, pipeline quality and conversion through a consistent and welcoming resident and relative journey from enquiry to admission
Develop and monitor key success measures, as well as monitoring marketing and sales confidence and competence in our homes
Manage the Elizabeth Finn Homes brand, ensuring consistency of message and tone across all mediums and formats
Produce high quality, resonant content that showcases our wonderful resident experience, colleague stories and leadership in the care sector
Proactively develop each homes community engagement approach to maximise lead generation and wider visibility of our brand
Build on Elizabeth Finn Homes’ existing local and national reputation through various approaches including thought leadership and case studies
Ensure our digital presence across a range of platforms is delivering lead generation and local referrals through a range of approaches including SEO, Google Analytics etc
Manage a range of third-party marketing resources to be high performing and value for money
Provide the wider leadership with regular competitor and market intelligence to assess and adjust our position within the market as necessary
Develop a consistent approach to internal communications, developing mechanisms to share and celebrate our residents, our people and our homes regularly to support overall engagement
With the People Team, promote our employee value proposition to ensure engagement with new and existing talent
Lead and develop a small, high-performing marketing and sales team that delivers impactful content
Manage the annual marketing & sales budget, ensuring solid return on investment across all areas
Be part of the Senior Management Team, contributing to the wider management and leadership of the organisation
Person specification
Experience of leading the marketing, sales communications or brand management for an organisation, ideally within the care or healthcare sector
Experience of delivering occupancy, sales growth or commercial performance
Experience of managing brand, PR, digital marketing and employer brand activities
For more information on working in our team or to have an informal chat please contact us on recruitment@elizabethfinn.co.uk.
To Apply
Interested candidates are invited to submit their CV alongside a brief cover letter that considers their suitability for the role and how they work in line with our four values of bring love, welcome all, inspire more, act with purpose.
The deadline for applications is by 5:00 pm on the 6th January 2026 to recruitment@elizabethfinn.co.uk.
The first stage of the process will be an interview via Teams and held in the week commencing 12th January 2026.
The second stage of the process will be held in person at our Halliwell Care Home the week commencing 20th January 2026.
In return for the wonderful contribution our employees make we offer the following benefits:
Fully paid induction programme
Enhanced pay for family leave
Flexible hours
31 days holiday per year plus Bank Holidays
Group pension plan with option to join the more generous scheme with a 9% employer contribution on a salary sacrifice basis
Occupational sick pay after probation
Opportunity to join company healthcare and cash plan schemes
Car Allowance or Company Lease Car
Wellbeing support through various initiatives including an employee assistance programme with free counselling and Mental Health First Aiders.
Free Blue Light card – provides members with thousands of amazing retail discounts
Cycle to work scheme
Long service awards
Apprenticeships, continuous learning and development, professional development and study support opportunities
Free DBS unless leaving during probation
Safeguarding:
In the process of recruitment, selection and appointment Elizabeth Finn Homes implement a range of procedures and actions including Police/Enhanced DBS Checks to ensure our employees, residents and everyone is safeguarded, and abuse is prevented. This is in line with our company values, which are Bring Love, Inspire More, Act with Purpose and Welcome All.
Criminal record checks:
As this role involves a regulated activity, successful applicants will undertake an enhanced DBS check, with barred lists check, and any offer of employment will be dependent on a satisfactory outcome. Having a criminal record will not necessarily bar a person from working for us, this will depend on the circumstances and background of any record.
Equality, Diversity, Inclusion and Belonging:
Elizabeth Finn strives to treat all staff equally and be a diverse and inclusive workplace, where everyone can be themselves and everyone accepts each other’s differences.
Our ambition is to ensure equality and celebrate diversity, working together to create an inclusive workplace, which attracts, nurtures and retains the best people.
Elizabeth Finn Homes do not currently provide sponsorship, but we welcome applications from those who have a right work in the UK.