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Digital Marketing Officer
| Posting date: | 03 December 2025 |
|---|---|
| Salary: | £29,691.00 per year |
| Additional salary information: | £29691.00 a year |
| Hours: | Full time |
| Closing date: | 04 January 2026 |
| Location: | Great Bramingham Lane, LU3 3NT |
| Company: | NHS Jobs |
| Job type: | Permanent |
| Job reference: | B0364-25-0038 |
Summary
Strong editorial eye for writing creative, concise, clear and coherent copy for publications, leaflets, presentations, e-comms and other written content in line with current and upcoming projects and campaigns. In charge of creating a variety of content such as posts, blogs, videos and infographics for social media, the website and email marketing to drive interaction and engagement. Responsible for managing, scheduling and reporting all social media platforms which include LinkedIn, Facebook, YouTube, X and Instagram. Creating unique content and optimising copy to enhance search engine optimisation (SEO) and improve user experience. Working with our external agency identifying improvements in ranking for SEO on site and optimising our PPC/Google Ad words spend. Using Google Analytics regularly to monitor traffic, behaviour and acquisition. Measuring social media performance through LinkedIn, and Meta analytics. Following best practice to ensure all copy has relevant keyword rich text. Reviewing website analytics to identify opportunities for improvement for example time on site. Proofing and writing content to make sure it is accurate and engaging for our target audience. Bring innovation and best practice to your role, blending creative thinking and problem solving with organisational operations and strategy. Developing and delivering internal communications. Researching marketing trends within the digital space making recommendations for improvements to SEO / UX and tracking. Bringing and developing new ideas. Dealing with sensitive situations in line with the charitys policies and procedures regarding the data protection act, patient confidentiality and patient consent. Undertaking any activity deemed necessary by the Head of Marketing and Communications. Attending Keech events on occasion to create content. To be part of the out-of-hours social media monitoring team.