Head of Marketing
| Posting date: | 02 December 2025 |
|---|---|
| Salary: | £40,000.00 to £45,000.00 per year |
| Additional salary information: | £40000.00 - £45000.00 a year |
| Hours: | Full time |
| Closing date: | 24 December 2025 |
| Location: | Wellesbourne, CV35 9RB |
| Company: | NHS Jobs |
| Job type: | Permanent |
| Job reference: | B0647-25-0001 |
Summary
Head of Marketing Reports to: CEO Location: Hybrid working: Wednesdays and Thursdays are mandated office day in Wellesbourne, Warwickshire. Hours: Full time Job overview: The purpose of this role is to develop and deliver strategies that enable effective marketing and selling of Education for Health products, while also driving growth of the Education for Health brand, brand awareness, customer engagement, and revenue. In addition, the role will improve our customer journey and put the necessary infrastructure into place to support this and position Education for Health to fill that need in both new and existing markets. There is a the requirement to manage and develop a small team. Responsibilities and duties: Lead the creation and delivery of Education for Healths overall marketing and brand strategy, including: o Engage new, existing, and speculative customers and markets in Education for Healths courses and organisational mission through a range of marketing activities, with a focus on digital marketing. o Oversee the development of product messaging and value propositions that clearly articulate benefits and ROI. o Collaborate with colleagues to develop a strong visual brand identity. o Identify opportunities across online editorial, PR, advertising, and publicity channels; develop briefs and oversee copy and creative content. o Oversee organisational presence at events and exhibitions ensuring all marketing assets are available o Set and manage the annual marketing budget, including ROI evaluation and justification of expenditure. o Work in collaboration with the Director of Clinical Partnerships to oversee strategic activity in relation to partnerships. Own the customer journey, including: o Build a deep understanding of EFHs customers, market behaviour, and segmentation to inform strategy and decision-making. o Own the organisations public-facing content, including web copy and social media channels. o Support the development of internal systems and processes that enable the Marketing team to deliver an effective customer journey. o Analyse learner usage insights, customer satisfaction data, and feedback from surveys, interviews, and focus groups to enhance the customer journey. Implement data-driven marketing initiatives, including: o Ensure evaluation systems are in place to track marketing campaign performance and customer engagement. These may include sales and usage data, customer surveys, interviews, and/or focus groups as appropriate. o Monitor website revenue and sales performance, taking action to meet financial targets. o Conduct ongoing market and competitor research to identify opportunities, threats, and trends, and translate findings into strategic recommendations. o Use data and KPIs to analyse patterns, evaluate viability, and present evidence-based cases for action and investment. Serve as a key member of the Senior Management team, including: o Contribute to organisation-wide decision-making and inter-departmental initiatives and issues. o Contribute to the creation and development of the organisations 35-year strategy and long-term product strategy. o Contribute to the development of short- and long-term financial objectives for sales of products and services. o Lead the development of cohesive pricing strategies, including discount principles, enterprise deals, and campaign offers. o Oversee strategic collaborations and partnerships that support growth and brand visibility. Manage and develop the Marketing team, including: o Define team activities and oversee implementation of marketing strategy. o Performance management, skills development, and recruitment. o Develop policies and procedures to support effective delivery of marketing activities. All employees have the following responsibilities. Health and Safety To take responsibility for your own health, safety, and welfare, being conversant and ensuring compliance with the office policies. Training & Development To undertake all reasonable training, learning and development activity designed to support you in your role. Diversity, Equity and Inclusion To be responsible for your own behaviour and act in a manner that avoids and discourages any form of discrimination or harassment. Data Protection To undertake to familiarise yourself with the data protection procedures set down by the Company and ensure compliance with these at all times.