Audience Designer
| Posting date: | 26 November 2025 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | Competitive |
| Hours: | Part time |
| Closing date: | 05 December 2025 |
| Location: | Welwyn Garden City, Hertfordshire, AL7 1GA |
| Company: | Tesco |
| Job type: | Permanent |
| Job reference: | tesco/TP/18451642/969044 |
Summary
About the role
The Audience Designer is a hands-on role, creating and delivering customer audiences and journeys across all channels. Using Adobe Experience Platform You\'ll build, test, and run campaigns that keep customers at the centre of every decision we make. This role is about execution and craft — making sure journeys are built correctly, audiences are accurate, and campaigns land seamlessly.
You will be responsible for
- Build customer segments in Adobe AEP based on briefs from stakeholders
- Add value by recommending improvements and best practice to audience design
- Define decisioning logic, branching rules, timing, frequency, suppression rules Run test and learn experiments (A/B splits, subject lines, send-time optimisation).
- Check data accuracy, troubleshoot journey issues, and liaise with Tech/Data if something breaks.
- Ensure real-time or near-real-time triggers (e.g. behavioural events) feed into journeys
- Understand (or coordinate) API, event, streaming, batch integrations
- Stay current with Adobe product roadmap, emerging capabilities, industry best practices
- Pilot new use cases (real-time personalization, predictive journeys, AI decisioning
- Maintain audience catalogue and documentation.
- Recommend process improvements
- Champion customer-first thinking in audience design
You will need
- Hands-on experience with Adobe Audience Manager, Adobe Experience Platform / CDP, Adobe Journey Orchestration / Adobe Campaign (or equivalent)
- Understanding of APIs, streaming/event data, identity resolution
- Ability to write or collaborate on SQL / scripting / logic for segmentation
-Track record of running tests, optimisation, iteration
- Awareness of GDPR and data privacy regulations in a customer context
What’s in it for you
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
- Annual bonus scheme of up to 10% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us
Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.
It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year.
We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers.
But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.
We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers
Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date.
For more information about us please visit www.tescoplc.com
Proud member of the Disability Confident employer scheme