Public Relations Lead
| Posting date: | 24 November 2025 |
|---|---|
| Salary: | £57,500 per year |
| Additional salary information: | Competitive |
| Hours: | Full time |
| Closing date: | 23 December 2025 |
| Location: | Skipton, BD23 1DN |
| Company: | Skipton Building Society |
| Job type: | Permanent |
| Job reference: | jr3629 |
Summary
Hours:
35 hours per week, Monday to Friday, flexible and hybrid working considered. Head Office presence required multiple times a week.Salary:
£57,500 Per AnnumClosing Date:
Mon, 8 Dec 2025The salary for this role is circa £57,500 dependent on skills and experience.
Are you a creative storyteller with a passion for shaping narratives?
We’re recruiting for a bold Public Relations Lead to shape stories, spark conversations and craft compelling narratives to make our voice stand out. You’ll work closely with our Homes and Money businesses to uncover compelling consumer stories, understand customer behaviour, and jump on emerging trends. Your purpose is to turn data and consumer insights into compelling narratives that showcase what we’re doing and how we deliver on our purpose.
You’ll play a pivotal role in shaping and delivering high-impact, insight-driven media relations, drive proactive press office activity, deputise for the Senior Public Relations Manager, and act as a trusted adviser to senior leaders.
If you thrive in a fast-paced, agile press office, love uncovering trends, reacting fast to the news agenda and can confidently advise senior leaders, then this could be the perfect role for you!
Who Are We?
Notjust another building society. Not just another job.
We're the fourth biggest building society in the UK and what makes us a bit different is that we're a mutual organisation. We don't have shareholders; we're owned by our members.
Our colleagues say Skipton's a great place to work, and you could be one of them, bringing with you new ideas on how we can keep customers at the heart of what we do.
Whatever your background, and whatever your goals, we'll help you take the next step towards a better future.
You will be joining our award-winning Public Relations team, working within the Press Office that focuses on our Homes and Money businesses. The team is agile, and highly collaborative, with a strong reputation for delivering impactful media relations and protecting the Society’s brand. You’ll work closely with colleagues across Marketing, Brand, Products, Sustainability, and Colleague Communications, as well as senior leaders across the Homes and Money businesses.
Our key mission is to tell compelling stories that bring to life our brand, showcase what we do and position us as a trusted voice in financial services. Alongside proactive press office activity, we’re driving innovation through data-led storytelling, industry leading campaigns and utilising digital PR tactics. We also play a critical role in issues and crisis communications to safeguard our reputation. If you’re looking for a fast-paced environment where no two days are the same, this is the team for you!
What’s In It For You?
Skipton values work/life balance and we are proud to support hybrid and flexible working, where possible. We have a newly refurbished head office which offers a vibrant and collaborative working space.
We have a range of other benefits available to you including;
Annual discretionary bonus scheme
25 days standard annual leave + bank holidays + rising 1day per year of service to a maximum of 30 days
Holiday trading scheme allowing the ability to buy and sell additional annual leave days
Matching employer pension contribution (up to 10% per annum)
Colleague mortgage (conditions apply)
Salary sacrifice scheme for hybrid & electric car
A commitment to training and development
Private medical insurance for all our colleagues
3 paid volunteering days per annum
Diverse and inclusive colleague networks available for you to join including our Carers and Pride Alliance groups
We care about your health and wellbeing – we provide a range of benefits that support this including cycle to work initiative and discounted gym membership
What Will You Be Doing?
As a Public Relations Lead you’ll support issues and crisis communications, ensuring timely, accurate responses that protect and strengthen our reputation when it matters most. You’ll manage incoming journalist enquiries with professionalism and speed, ensuring accurate, timely responses that reinforce our position as a trusted voice in financial services.
Key Accountabilities:
Insight-Driven Media Relations – Use your data analytics skills to unlock and identify rich insights from across the business, transforming them into compelling, newsworthy stories
Proactive Press Office – Drive an “always-on” press office plan, ensuring a programme of tactical news coverage.
Journalist Engagement – Respond to media enquiries with professionalism and speed, delivering accurate, reputationally sound information. Go beyond reactive handling by proactively building relationships with journalists, pitching stories, and seeking out media opportunities that amplify our voice
Trend Identification & Newsjacking – Stay ahead of the news agenda by rapidlyresponding to emerging trends and cultural moments with relevance. Create timely, compelling news hooks that connect our brand to what matters most, ensuring we stand out in the conversation.
What Do We Need From You?
Skills:
Highly skilled in communication, negotiation, and influencing at all levels, with a proven ability to build trust and credibility with stakeholders – including senior leaders and media – while translating complex information into clear, engaging messages tailored to diverse audiences
Expert in developing and implementing strategic PR plans that intgrate digital tactics – including SEO, GEO targeting, influencer engagement, and social media optimisation
Strong analytical skills, able to interpret data and research to inform media strategy and create impactful media stories
Knowledge:
Clear understanding of UK Financial Services, such as products and market trends
Comprehensive understanding of UK media landscape, media relations strategy, both proactive and reactive engagement, and newsjacking
Experience:
Extensive experience in public relations, crisis communications and reputation management
Proven success on management relationships with journalists and trade media
Background of working with data and research
Proud member of the Disability Confident employer scheme