Challenge Events Manager (DIY)
| Posting date: | 09 October 2025 |
|---|---|
| Salary: | £40,000 to £44,000 per year |
| Hours: | Full time |
| Closing date: | 26 October 2025 |
| Location: | Aldgate, Central London |
| Remote working: | Hybrid - work remotely up to 3 days per week |
| Company: | Dementia UK |
| Job type: | Permanent |
| Job reference: |
Summary
Location: hybrid working - a minimum of two days per week in our Aldgate, London head office
Annual leave: 33 days (plus eight bank holidays)
Benefits:
enhanced maternity, paternity and adoption leave, and shared parental pay
family-friendly policies
8% employer pension contribution (Aviva)
three x basic life assurance cover
free health cashback plan (Medicash): employee cover plus up to four dependent children
24/7 virtual GP access (UK registered), plus access to Best Doctors
free, confidential employee assistance programme (Medicash)
access to a wellbeing app
flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more*
learning and development opportunities including bespoke training and access to LinkedIn Learning)
commitment to employee health and wellbeing.
we have a Menopause Friendly accreditation and are a Disability Confident employer
Join Dementia UK as a Challenge Events Manager where you will take the lead in delivering our DIY challenge events portfolio to grow our income in this area.
As part of the Mass Participation team, this is an exciting opportunity where we will look for you to develop the overall strategy for our DIY challenge events programmes. This covers all supporters who are taking on a sporting event through their own place. As Challenge Events Manager (DIY) you will identify and maximise opportunities for growth, ensuring the programme remains innovative and responsive to market trends. This will involve researching new opportunities, monitoring developments across the sector and continuously improving ways of working.
You’ll oversee the planning, marketing, budgeting and evaluation of events, using insight and innovation to drive growth. With a strong focus on collaboration, you’ll build meaningful relationships across internal teams and external partners, ensuring our events are delivered efficiently and compliantly. You will co-manage the Challenge Events team alongside the Challenge Events Manager (Third Party) which will ensure a joined-up approach to the overall Challenge Events programme, with shared learning and consistent delivery across all areas. You will have direct line management responsibility for three members of the team.
We’re looking for you to have proven experience in successfully delivering DIY challenge events, including participant recruitment, supporter journey development and stewardship communications to achieve income targets. With previous line management experience, you’ll have a strong background in leading projects, with the ability to guide and support team members to meet their objectives. You should have experience of working with external agencies, a clear understanding of marketing channels and digital techniques to drive participation, and a working knowledge of stewardship approaches.
This is a hybrid role, where you will spend two days in our Aldgate Head Office alongside the rest of the team to ensure great collaboration and a joined up approach to our mass participation events.
If this sounds like you, join us now and be part of a team dedicated to making a real difference in the lives of those affected by dementia.
Our culture
In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always.
Dementia UK is a Disability Confident Employer. If you’d like support to make an application, contact recruitment@dementiauk.org.
This role will be subject to a Basic DBS check.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
*Please note that any decision on flexible working is based on business needs
Annual leave: 33 days (plus eight bank holidays)
Benefits:
enhanced maternity, paternity and adoption leave, and shared parental pay
family-friendly policies
8% employer pension contribution (Aviva)
three x basic life assurance cover
free health cashback plan (Medicash): employee cover plus up to four dependent children
24/7 virtual GP access (UK registered), plus access to Best Doctors
free, confidential employee assistance programme (Medicash)
access to a wellbeing app
flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more*
learning and development opportunities including bespoke training and access to LinkedIn Learning)
commitment to employee health and wellbeing.
we have a Menopause Friendly accreditation and are a Disability Confident employer
Join Dementia UK as a Challenge Events Manager where you will take the lead in delivering our DIY challenge events portfolio to grow our income in this area.
As part of the Mass Participation team, this is an exciting opportunity where we will look for you to develop the overall strategy for our DIY challenge events programmes. This covers all supporters who are taking on a sporting event through their own place. As Challenge Events Manager (DIY) you will identify and maximise opportunities for growth, ensuring the programme remains innovative and responsive to market trends. This will involve researching new opportunities, monitoring developments across the sector and continuously improving ways of working.
You’ll oversee the planning, marketing, budgeting and evaluation of events, using insight and innovation to drive growth. With a strong focus on collaboration, you’ll build meaningful relationships across internal teams and external partners, ensuring our events are delivered efficiently and compliantly. You will co-manage the Challenge Events team alongside the Challenge Events Manager (Third Party) which will ensure a joined-up approach to the overall Challenge Events programme, with shared learning and consistent delivery across all areas. You will have direct line management responsibility for three members of the team.
We’re looking for you to have proven experience in successfully delivering DIY challenge events, including participant recruitment, supporter journey development and stewardship communications to achieve income targets. With previous line management experience, you’ll have a strong background in leading projects, with the ability to guide and support team members to meet their objectives. You should have experience of working with external agencies, a clear understanding of marketing channels and digital techniques to drive participation, and a working knowledge of stewardship approaches.
This is a hybrid role, where you will spend two days in our Aldgate Head Office alongside the rest of the team to ensure great collaboration and a joined up approach to our mass participation events.
If this sounds like you, join us now and be part of a team dedicated to making a real difference in the lives of those affected by dementia.
Our culture
In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always.
Dementia UK is a Disability Confident Employer. If you’d like support to make an application, contact recruitment@dementiauk.org.
This role will be subject to a Basic DBS check.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
*Please note that any decision on flexible working is based on business needs
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.