Paid Social Specialist
| Posting date: | 06 October 2025 |
|---|---|
| Salary: | £45,000.0 to £50,000.0 per year |
| Additional salary information: | 50000 |
| Hours: | Full time |
| Closing date: | 13 October 2025 |
| Location: | Hungerford, Berkshire, rg1 3be |
| Company: | Hays Specialist Recruitment |
| Job type: | Permanent |
| Job reference: | 4728145_1759766859 |
Summary
Paid Social Specialist
£50,000 Depending on experience
Hungerford - Hybrid 3 days in office
Hays Marketing are pleased to be working with a local software business who are expanding their in-house marketing team to take further control of digital activities. This business has great opportunities for further development and growth within a supportive and flexible environment.
The Role
- Build, manage, and optimise LinkedIn and Meta campaigns across multiple sectors and geographies.
- Own targeting, bidding, ad copy, creative direction, and audience segmentation.
- Test and optimise ads and landing pages to improve conversion rates and pipeline quality.
- Partner with the Head of Digital Acquisition to allocate and manage budgets efficiently by region and product line.
- Collaborate with content and design teams to brief creatives that align with campaign goals.
- Report on key KPIs: CTR, CPL, lead quality, pipeline contribution, and ROI.
- Stay ahead of platform changes, algorithm updates, and industry trends to keep campaigns performing.
The Candidate
- 3-5 years of experience managing B2B paid social campaigns, ideally in SaaS or tech.
- Strong hands-on experience with LinkedIn Ads Manager and Meta Business Suite.
- Knowledge of audience strategy, creative best practices, and campaign measurement.
- Ability to work with performance data and turn insights into action.
- Experience working in cross-functional marketing teams and fast-paced environments.
- Familiarity with HubSpot, GA4, and attribution tools is a plus.
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