Student Recruitment and Marketing Manager
| Posting date: | 26 September 2025 |
|---|---|
| Hours: | Full time |
| Closing date: | 03 October 2025 |
| Location: | B32 3NT |
| Remote working: | Hybrid - work remotely up to 1 day per week |
| Company: | Birmingham Newman University |
| Job type: | Permanent |
| Job reference: | NU5025 |
Summary
Birmingham Newman University is seeking a bold and creative Student Recruitment & Marketing Manager to drive recruitment activity for our School of Education and School of Nursing and Allied Health.
At Birmingham Newman, we know education changes lives. Inspired by Cardinal St John Henry Newman, our founding vision is built on learning, equality, and social justice. We are proud to be recognised as University of the Year for Social Inclusion (The Times and Sunday Times Good University Guide 2026), a testament to our supportive, inclusive community and our commitment to empowering every student to thrive.
About the Role
This is a career-defining opportunity to lead high-impact campaigns and showcase our story to future students. As part of the Student Recruitment Directorate, you will design, deliver, and evaluate marketing strategies that inspire prospective learners and guide them on their journey to enrolment.
Your work will cover the full marketing mix—digital and traditional—ensuring our courses are promoted with clarity, authenticity, and creativity. From managing web and social media content to producing publications, planning events, and interpreting recruitment data, you will create campaigns that resonate with diverse audiences including school leavers, mature learners, postgraduate students, and employers.
You’ll also lead and support a small team, managing a Student Recruitment Officer and a Graduate Student Recruitment Officer. This is your chance to shape projects that directly contribute to the University’s growth while mentoring colleagues and sharing best practice.
What You’ll Do
• Develop and implement targeted marketing plans to meet recruitment objectives.
• Deliver bold, evidence-based campaigns that bring our portfolio to life.
• Create engaging, accessible content for digital platforms, publications, and social media.
• Lead on market research and competitor analysis to inform course development.
• Manage budgets effectively and track campaign performance using analytics tools.
• Play a key role in open days, applicant experience events, and outreach activity.
• Collaborate across the University to maximise visibility and enhance reputation.
This is a hands-on, varied role offering plenty of scope for innovation, strategic thinking, and collaboration. No two days will be the same.
About You
We are looking for someone who is:
• Degree qualified (or with equivalent professional experience) in marketing or a related field.
• Experienced in developing, delivering, and measuring marketing campaigns.
• Confident with digital tools, including social media and website management.
• Skilled at interpreting and presenting insights to influence decisions.
• An excellent communicator with strong organisational and leadership skills.
• Proactive, creative, and ready to advise senior colleagues with confidence.
Experience in higher education recruitment is desirable, but we welcome applications from strong marketers in other sectors who are eager to make an impact in education.
Why Join Us?
At Birmingham Newman, you’ll be part of a values-driven, welcoming community with a clear mission: to transform lives through education and to serve diverse communities with fairness and purpose. We offer a competitive salary, generous annual leave, excellent pension provision, free parking, professional development opportunities, and wellbeing support.
How to Apply
Informal enquiries are encouraged. Please contact Helen Burgoyne, Head of Student Recruitment and Marketing, at h.burgoyne@staff.newman.ac.uk.
To apply for this post, please complete and submit the application form at the following link:
Please note that CVs are not accepted unless explicitly stated
Closing date: 3rd October 2025
Interview date: 24th October 2025
Birmingham Newman University offers a wide range of staff benefits including 35 days annual leave entitlement plus bank holidays (pro rata for part time posts), pension scheme, chaplaincy and spiritual care, library services, free on-site parking, discounted travel scheme, cycle to work scheme, employee assistance programme, occupational health and counselling services and staff development opportunities. Further details of the full range of staff benefits available can be found on our website: https://www.newman.ac.uk/knowledge-base/staff-benefits/ or please contact the Human Resources Department.
Birmingham Newman University is an Equal Opportunity Employer
Birmingham Newman University is located on Genners Lane, Bartley Green, Birmingham, West Midlands, B32 3NT.
At Birmingham Newman, we know education changes lives. Inspired by Cardinal St John Henry Newman, our founding vision is built on learning, equality, and social justice. We are proud to be recognised as University of the Year for Social Inclusion (The Times and Sunday Times Good University Guide 2026), a testament to our supportive, inclusive community and our commitment to empowering every student to thrive.
About the Role
This is a career-defining opportunity to lead high-impact campaigns and showcase our story to future students. As part of the Student Recruitment Directorate, you will design, deliver, and evaluate marketing strategies that inspire prospective learners and guide them on their journey to enrolment.
Your work will cover the full marketing mix—digital and traditional—ensuring our courses are promoted with clarity, authenticity, and creativity. From managing web and social media content to producing publications, planning events, and interpreting recruitment data, you will create campaigns that resonate with diverse audiences including school leavers, mature learners, postgraduate students, and employers.
You’ll also lead and support a small team, managing a Student Recruitment Officer and a Graduate Student Recruitment Officer. This is your chance to shape projects that directly contribute to the University’s growth while mentoring colleagues and sharing best practice.
What You’ll Do
• Develop and implement targeted marketing plans to meet recruitment objectives.
• Deliver bold, evidence-based campaigns that bring our portfolio to life.
• Create engaging, accessible content for digital platforms, publications, and social media.
• Lead on market research and competitor analysis to inform course development.
• Manage budgets effectively and track campaign performance using analytics tools.
• Play a key role in open days, applicant experience events, and outreach activity.
• Collaborate across the University to maximise visibility and enhance reputation.
This is a hands-on, varied role offering plenty of scope for innovation, strategic thinking, and collaboration. No two days will be the same.
About You
We are looking for someone who is:
• Degree qualified (or with equivalent professional experience) in marketing or a related field.
• Experienced in developing, delivering, and measuring marketing campaigns.
• Confident with digital tools, including social media and website management.
• Skilled at interpreting and presenting insights to influence decisions.
• An excellent communicator with strong organisational and leadership skills.
• Proactive, creative, and ready to advise senior colleagues with confidence.
Experience in higher education recruitment is desirable, but we welcome applications from strong marketers in other sectors who are eager to make an impact in education.
Why Join Us?
At Birmingham Newman, you’ll be part of a values-driven, welcoming community with a clear mission: to transform lives through education and to serve diverse communities with fairness and purpose. We offer a competitive salary, generous annual leave, excellent pension provision, free parking, professional development opportunities, and wellbeing support.
How to Apply
Informal enquiries are encouraged. Please contact Helen Burgoyne, Head of Student Recruitment and Marketing, at h.burgoyne@staff.newman.ac.uk.
To apply for this post, please complete and submit the application form at the following link:
Please note that CVs are not accepted unless explicitly stated
Closing date: 3rd October 2025
Interview date: 24th October 2025
Birmingham Newman University offers a wide range of staff benefits including 35 days annual leave entitlement plus bank holidays (pro rata for part time posts), pension scheme, chaplaincy and spiritual care, library services, free on-site parking, discounted travel scheme, cycle to work scheme, employee assistance programme, occupational health and counselling services and staff development opportunities. Further details of the full range of staff benefits available can be found on our website: https://www.newman.ac.uk/knowledge-base/staff-benefits/ or please contact the Human Resources Department.
Birmingham Newman University is an Equal Opportunity Employer
Birmingham Newman University is located on Genners Lane, Bartley Green, Birmingham, West Midlands, B32 3NT.
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.