Senior Digital Marketing Executive
| Posting date: | 23 September 2025 |
|---|---|
| Salary: | Not specified |
| Additional salary information: | £30,000 - £35,000 |
| Hours: | Full time |
| Closing date: | 23 October 2025 |
| Location: | Newark, NG24 4FH |
| Company: | YMCA Robin Hood Group |
| Job type: | Permanent |
| Job reference: | 623 |
Summary
Job Advert
YMCA Robin Hood Group are creating a brand-new role within our Marketing team. We’re looking for a Senior Digital Marketing
Executive with at least five years’ experience in a similar role to lead and deliver high-performing digital campaigns across paid
media, web, email and digital platforms.
This is a hands-on and tactical role for someone who can combine creativity with a clear focus on achieving outcomes and results.
You’ll work closely with the other members of our small marketing team, internal stakeholders and external partners to deliver
fully integrated campaigns that support the YMCA’s mission and growth ambitions.
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Highlights
Job Title: Senior Digital Marketing Executive
Location: Split between our Community & Activity Village in Newark & the Malt Cross in Nottingham with 1 day working from home
Salary: £32 - £35k
Hours: 37.5 hours per week
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Role
* Lead on planning, delivering and optimising digital marketing campaigns across paid media, email, website and digital
platforms, setting clear objectives and outcomes.
* Manage stakeholder communications, keeping the Head of Marketing and colleagues informed on progress and impact.
* To own and ensure all digital marketing activity reflects the YMCA’s brand, values and mission while achieving measurable
results.
* Collaborate closely with internal teams and external partners to ensure joined-up marketing campaigns across all channels.
* Use data and insights to drive performance improvements, inform decision-making and measure campaign impact.
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You – Does this sound like you?
* With at least 5 years’ experience delivering multi-channel campaigns (paid social, Google Ads, email, web), you will have
strong skills in targeting, optimisation, budgeting, keyword strategy, and campaign reporting.
* You will have a deep knowledge of Meta Ads, Google Ads, GA4, and Tag Manager, including campaign setup, tracking, attribution,
and insight generation.
* You can demonstrate your ability in email marketing automation (segmentation, workflows, personalisation), plus experience in
SEO (technical, content, on-page) and CRO/UX (A/B testing, user journey optimisation).
* You will be competent in CMS management, landing page builds, site optimisation, analytics setup, UTM conventions, and web
accessibility standards (WCAG).
* You will be skilled at managing freelancers, agencies, and internal teams, using project management tools to deliver integrated
campaigns on time and on brand.
* As an excellent communicator, you will be a strong copywriter with previous stakeholder communication skills, ensuring
campaigns meet brand guidelines, GDPR/PECR requirements, and tone of voice standards.
* With a strategic mindset, you will be able to set KPIs, analyse data into actionable insights, apply a “test and learn”
approach, and manage workload effectively in high-volume environments.
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We Value
We’re driven by our core values and we look for these in every member of our team:
* We Seek Out – We’re always looking for ways to do better.
* We Welcome – We include, respect, and support everyone.
* We Inspire – We believe in every person’s potential.
* We Speak Out – We advocate for what’s right.
* We Serve Others – We act with compassion and purpose.
These values are more than just words—they shape how we work, lead, and serve.
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North Star
Everything we do is inspired by our ambition that every child and young person we support:
* Builds the relationships that help them discover who they are
* Develops the skills and confidence to shape their own life
* Learns how to connect with and contribute to the world around them
You will play a vital role in achieving this mission.
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Benefits
We value your commitment and relentless dedication and have crafted a package of health & well-being benefits.
Here’s some of what you can expect:
* Funded training, qualifications & career progression across YMCA services
* Quarterly Campfires – celebrating our impact across the organisation
* Wellbeing package (after passing probation): 24/7 GP access, health/dental cashback, Employment Assistance Programme
* 23 days annual leave (plus bank holidays), increasing to 28 days with service
* Discounted YMCA childcare & holiday clubs
* £500 refer-a-friend bonus
* Blue Light Card eligibility + 10% discount at YMCA Café and Malt Cross
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& Safer Recruitment
YMCA Robin Hood Group is committed to equal opportunities, promoting diversity, and creating an inclusive culture where all staff
can thrive.
Should you require any adjustments to support your full participation in our recruitment process, we would encourage you to share
your needs with us so we can support you with your requirements. Please contact recruitment@ymcarhg.org [recruitment@ymcarhg.org]
in the first instance.
We follow rigorous safer recruitment processes to ensure the protection of children, young people, and adults at risk. All
applicants will be subject to a DBS checks, reference checks, and thorough vetting as part of our commitment to safeguarding.
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to Apply?
If you’re looking for a leadership role where your financial expertise will directly contribute to changing lives and impacting
communities, we’d love to hear from you.
Please share your CV with us!!
What Happens Next?
We reserve the right to close the position earlier than advertised if required.
Due to the large number of applications we receive, we will be unable to provide specific feedback on why you may not have been
shortlisted.
For an informal conversation before applying, please reach out to our recruitment team – recruitment@ymcarhg.org
[recruitment@ymcarhg.org] who would be delighted to help.
YMCA Robin Hood Group are creating a brand-new role within our Marketing team. We’re looking for a Senior Digital Marketing
Executive with at least five years’ experience in a similar role to lead and deliver high-performing digital campaigns across paid
media, web, email and digital platforms.
This is a hands-on and tactical role for someone who can combine creativity with a clear focus on achieving outcomes and results.
You’ll work closely with the other members of our small marketing team, internal stakeholders and external partners to deliver
fully integrated campaigns that support the YMCA’s mission and growth ambitions.
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Highlights
Job Title: Senior Digital Marketing Executive
Location: Split between our Community & Activity Village in Newark & the Malt Cross in Nottingham with 1 day working from home
Salary: £32 - £35k
Hours: 37.5 hours per week
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Role
* Lead on planning, delivering and optimising digital marketing campaigns across paid media, email, website and digital
platforms, setting clear objectives and outcomes.
* Manage stakeholder communications, keeping the Head of Marketing and colleagues informed on progress and impact.
* To own and ensure all digital marketing activity reflects the YMCA’s brand, values and mission while achieving measurable
results.
* Collaborate closely with internal teams and external partners to ensure joined-up marketing campaigns across all channels.
* Use data and insights to drive performance improvements, inform decision-making and measure campaign impact.
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You – Does this sound like you?
* With at least 5 years’ experience delivering multi-channel campaigns (paid social, Google Ads, email, web), you will have
strong skills in targeting, optimisation, budgeting, keyword strategy, and campaign reporting.
* You will have a deep knowledge of Meta Ads, Google Ads, GA4, and Tag Manager, including campaign setup, tracking, attribution,
and insight generation.
* You can demonstrate your ability in email marketing automation (segmentation, workflows, personalisation), plus experience in
SEO (technical, content, on-page) and CRO/UX (A/B testing, user journey optimisation).
* You will be competent in CMS management, landing page builds, site optimisation, analytics setup, UTM conventions, and web
accessibility standards (WCAG).
* You will be skilled at managing freelancers, agencies, and internal teams, using project management tools to deliver integrated
campaigns on time and on brand.
* As an excellent communicator, you will be a strong copywriter with previous stakeholder communication skills, ensuring
campaigns meet brand guidelines, GDPR/PECR requirements, and tone of voice standards.
* With a strategic mindset, you will be able to set KPIs, analyse data into actionable insights, apply a “test and learn”
approach, and manage workload effectively in high-volume environments.
Heart with solid fill
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We Value
We’re driven by our core values and we look for these in every member of our team:
* We Seek Out – We’re always looking for ways to do better.
* We Welcome – We include, respect, and support everyone.
* We Inspire – We believe in every person’s potential.
* We Speak Out – We advocate for what’s right.
* We Serve Others – We act with compassion and purpose.
These values are more than just words—they shape how we work, lead, and serve.
Stars with solid fill
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North Star
Everything we do is inspired by our ambition that every child and young person we support:
* Builds the relationships that help them discover who they are
* Develops the skills and confidence to shape their own life
* Learns how to connect with and contribute to the world around them
You will play a vital role in achieving this mission.
Heart with pulse with solid fill
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Benefits
We value your commitment and relentless dedication and have crafted a package of health & well-being benefits.
Here’s some of what you can expect:
* Funded training, qualifications & career progression across YMCA services
* Quarterly Campfires – celebrating our impact across the organisation
* Wellbeing package (after passing probation): 24/7 GP access, health/dental cashback, Employment Assistance Programme
* 23 days annual leave (plus bank holidays), increasing to 28 days with service
* Discounted YMCA childcare & holiday clubs
* £500 refer-a-friend bonus
* Blue Light Card eligibility + 10% discount at YMCA Café and Malt Cross
Social network with solid fill
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& Safer Recruitment
YMCA Robin Hood Group is committed to equal opportunities, promoting diversity, and creating an inclusive culture where all staff
can thrive.
Should you require any adjustments to support your full participation in our recruitment process, we would encourage you to share
your needs with us so we can support you with your requirements. Please contact recruitment@ymcarhg.org [recruitment@ymcarhg.org]
in the first instance.
We follow rigorous safer recruitment processes to ensure the protection of children, young people, and adults at risk. All
applicants will be subject to a DBS checks, reference checks, and thorough vetting as part of our commitment to safeguarding.
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to Apply?
If you’re looking for a leadership role where your financial expertise will directly contribute to changing lives and impacting
communities, we’d love to hear from you.
Please share your CV with us!!
What Happens Next?
We reserve the right to close the position earlier than advertised if required.
Due to the large number of applications we receive, we will be unable to provide specific feedback on why you may not have been
shortlisted.
For an informal conversation before applying, please reach out to our recruitment team – recruitment@ymcarhg.org
[recruitment@ymcarhg.org] who would be delighted to help.
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.