CRM & Communications Manager
| Posting date: | 13 September 2025 |
|---|---|
| Hours: | Full time |
| Closing date: | 13 October 2025 |
| Location: | London, EC2M 4AA |
| Company: | NatWest Group |
| Job type: | Permanent |
| Job reference: | R-00263572 |
Summary
Join us as a CRM & Communications Manager
- If you’re a passionate marketeer with a flair for crafting compelling communications, we’ve got just the role for you at Tyl by NatWest
- Joining our exciting FinTech environment, you'll make sure our customer emails are on brand and really hit the mark in terms of the message we're trying to put across
- Our team operates within a hybrid working model, which means you’ll work from home some of the time, but you’ll also spend time working from an office twice weekly to collaborate with your colleagues
- We thrive through diversity and value the variety of backgrounds, perspectives and opinions in the room – and if you value this too, there’s a place for you with us
What you'll do
As our CRM & Communications Manager, you’ll be supporting email marketing initiatives to create attractive content that drives brand awareness, customer retention, and our strategic goals.
Your key responsibilities will include:
- Collaborating with marketing leaders, Take Payments stakeholders and creative professionals to research and create attractive digital marketing content as well as service led communications
- Helping to plan and deliver efficient and engaging email communications via multiple channels
- Leveraging email communities, digital media partners and advanced marketing techniques to produce high quality content, drive traffic, and generate customer leads
- Analysing content performance metrics and improving email content effectiveness and experiences across our digital marketing channels and campaigns
- Reviewing and making sure that email campaigns comply with applicable laws, regulations and policies
The skills you'll need
We’re looking for a dynamic marketer with a proven track record in CRM and campaign management. You’ll bring fresh ideas, a strategic mindset, and a passion for delivering customer-centric marketing.
You’ll also demonstrate:
- The ability to work closely with different business stakeholders to deliver multiple communications requirements at the same time
- Excellent attention to detail
- Hands-on experience with Adobe Campaign, Microsoft Dynamics 365, Stensul, AEM, Salesforce, and Microsoft Customer Voice is desirable
- Proficiency in building and troubleshooting HTML and CSS email templates
- Experience using Pencil AI for creative development preferred